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Natalie Wright

Communications Specialist

Natalie Wright

Former PR & internal communications manager at Carlson Wagonlit Travel.

Natalie Wright is an award-winning marketing and communications professional, specializing in digital PR, SEO, outreach, copywriting, 360 marketing, launch campaigns, ghostwriting, award writing, and traditional national PR coverage. Her clients include Ocado, The Independent, and London Evening Standard. At Carlson Wagonlit Travel, she worked as a PR and internal communications manager who designed and implemented CWTV, a visual solution to employee engagement with internal communications. She also wrote the winning Business Travel Award entries for Best CSR Program 2014, Rising Star 2015, and Best TMC 2016. As a journalist, she contributed to the METRO newspaper and Hertfordshire Life magazine, as well as The Sunday Mirror.

Communications
Internal Communications
External Communications
Digital PR
SEO Outreach
Copywriting
Campaign Development
Ghostwriting
Content Writing
Journalism
Content Creation
Marketing Strategy
Social Media Marketing
Natalie Wright

Natalie Wright

Former PR & internal communications manager at Carlson Wagonlit Travel.

Communications Specialist

Natalie is Available for Projects

Work with Natalie

Employment Highlights

Communications Specialist

Independent

September 2019 - Present (4 years 8 months)

Digital PR Specialist

iThinkMedia (Honcho)

May 2017 - October 2019 (2 years 6 months)

PR & Internal Communications Manager

Carlson Wagonlit Travel

November 2015 - May 2017 (1 year 7 months)

PR & Marketing Communications Executive

Carlson Wagonlit Travel

August 2013 - November 2015 (2 years 4 months)

Education Highlights

Postgraduate Qualification, Journalism

NCTJ Newspaper Journalism Training

January 2008 - December 2009 (2 years)

B.A. (Hons), English Literature

University of Warwick

September 2004 - June 2007 (2 years 10 months)

Portfolio

Issuu

360 Summer 2014

Renault Retail

Simply Be

Issuu

360 Summer 2014

Renault Retail

Simply Be

Resume

Communications Specialist

Independent

September 2019 - Present (4 years 8 months)

  • Specialized in digital PR, SEO, outreach, copywriting, 360 marketing, launch campaigns, ghostwriting, award writing, and traditional national PR coverage.
  • Wrote for The Independent and The Telegraph and ghostwrote a regular column for The London Evening Standard.
  • Provided PR consultancy for several local clients and acted as ad-hoc marketing director for a startup HR business. 
  • Clients: Ocado, The Independent, OurHRpeople, Mindful Chef, and Evening Standard.

Digital PR Specialist

iThinkMedia (Honcho)

May 2017 - October 2019 (2 years 6 months)

iThinkMedia (now Honcho) offers SEO, PPC, content, outreach, and digital PR services.

  • Designed and implemented digital PR campaigns for a variety of clients, such as Renault Retail and Simply Be as well as promoting the company. Also created several original and successful campaigns.
  • Created and managed a very successful, large-budget campaign for Renault harnessing the power of social media to see how far Santa could get around the UK in an electric sleigh (a Renault Zoe). 
  • Worked as a content writer for fashion client Simply Be, and engineered viral content around finding jeans that fit.
  • Took a new client from having no marketing strategy to being on the homepage of Bride.co.uk and gaining them more than 2,000 new social media followers in three months.

PR & Internal Communications Manager

Carlson Wagonlit Travel

November 2015 - May 2017 (1 year 7 months)

  • Designed and implemented CWTV, a visual solution to employee engagement with internal communications.
  • Brought multimedia into the communications strategy, starting a series of videos from senior leaders to staff.
  • Managed the annual Business Travel Journalism Awards from start to finish. Achieved excellent press coverage. A highlight was getting the vice president in a deckchair on BBC Breakfast TV.
  • Provided media training for senior company spokespersons and managers.
  • Wrote the winning Business Travel Award entries for Best CSR Program 2014, Rising Star 2015, and Best TMC 2016.
  • Won a CWT Spirit Award in 2016 for creative work in communications.

PR & Marketing Communications Executive

Carlson Wagonlit Travel

August 2013 - November 2015 (2 years 4 months)

  • Built and maintained great relationships with press.
  • Edited and redesigned the internal staff magazine and worked across all internal communications, bringing together a strategy to streamline messaging and engage staff.
  • Succeeded in engaging diverse sections of the company with internal social media tool Yammer via training and engagement tactics.

Media Executive & Deputy Alerts Editor

Gorkana Group

June 2011 - August 2013 (2 years 3 months)

Gorkana Group is a UK-based media intelligence and data insights market leader. 

  • Managed communication between PRs and journalists, to help them pitch and receive the most relevant press releases.
  • Interviewed journalists for the 'Gorkana Meets' feature. 

Education

Postgraduate Qualification, Journalism

NCTJ Newspaper Journalism Training

January 2008 - December 2009 (2 years)

B.A. (Hons), English Literature

University of Warwick

September 2004 - June 2007 (2 years 10 months)