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Nick Thorp

Nick Thorp

Search Engine Optimization Expert

Brand awareness, SEO, lead generation & analytics expert.

Specializing in SEO and lead generation, Nick Thorp is a marketer with 20 years’ experience enhancing the customer experience across print, digital, and event channels. He has diverse expertise across all aspects of marketing, including strategy, research, advertising, content, analytics, and reporting. Having worked as a head of UK digital for a global financial services company, he has driven brand awareness and lead generation for a range of product and service offerings. Nick holds several certifications such as Content Marketing (HubSpot Academy), Google Analytics and Google Ads Search (Google), and SEO Fundamentals (SEMrush).

Digital Marketing
CRM
Campaign Management
Market Research
Advertising
Event Management
Google Analytics
Google Website Optimizer
Lead Generation
Marketing Strategy
Reporting
Content Marketing
SEM
SEO
Social Media
Google Ads
Customer Experience
Strategic Planning
Brand Awareness
Budgeting
Nick Thorp

Nick Thorp

Brand awareness, SEO, lead generation & analytics expert.

Search Engine Optimization Expert

Nick is Available for Projects

Work with Nick

Employment Highlights

Digital Marketing Manager

Franklin Templeton Investments

February 2008 - January 2019 (10 years 11 months)

Senior Marketing Executive

Franklin Templeton Investments

March 2006 - January 2008 (1 year 10 months)

Education Highlights

Diploma in Business Management & Marketing

University of Canterbury

January 1992 - November 1992 (10 months)

BA (Hons)

University of Canterbury

February 1990 - November 1991 (1 year 9 months)

Resume

Digital Marketing Manager

Franklin Templeton Investments

February 2008 - January 2019 (10 years 11 months)

Franklin Templeton Investments is a global financial services company.

  • Drove brand awareness and lead generation for a range of product and service offerings.
  • Doubled website visitors through a new marketing strategy.
  • Developed content to grow SEO visits by 15%.
  • Delivered over 200 new B2B leads from a single campaign.
  • Increased email response rates by over 20%.
  • Managed data and documentation for over 1,000 local and international products.

Senior Marketing Executive

Franklin Templeton Investments

March 2006 - January 2008 (1 year 10 months)

Franklin Templeton Investments is a global financial services company.

  • Developed and planned marketing strategy (with key responsibility for digital) targeting market segments, including trend and competitor research, product development, and performance targets.
  • Designed and implemented annual marketing plans for multiple product lines, covering promotion and content strategy, activity, and effectiveness reporting.
  • Utilized CRM and third-party data to target prospects and engage clients through social media and events (face-to-face and online). Mapping customer journeys and producing lead scoring and other actionable reporting with a range of analytics and database solutions, including Adobe, Marketo, and Google Analytics.

Education

Diploma in Business Management & Marketing, Business

University of Canterbury

January 1992 - November 1992 (10 months)

BA (Hons), English

University of Canterbury

February 1990 - November 1991 (1 year 9 months)