Niki Michalek

CHUCHKA is Australian online store for beautiful, transeasonal, and on-trend totes, handbags, jewelry, and lifestyle accessories.

• Relaunched the Australian Shopify website with overhaul of theme, navigation, and site/content structure. Launched an international Shopify website. Provided daily maintenance of both websites including content management, web copywriting, testing/integration on new apps to increase conversions and support campaigns.
• Rolled out new product launches, including setting up product imports for Shopify and inventory management platform, creating collection theme and narrative, product descriptions, prep assets for all channels.
• Planned and managed the yearly content calendar across all channels. Ran content contributor program for the blog.
• Onboarded Klaviyo email platform; set up of all email automation flows (welcome series, browse abandonment, abandon cart). Ran weekly eDM campaigns to Australian and international audience.
• Set up and managed paid advertising campaigns in Facebook Business Manager (Facebook/Instagram), and Google Ads (Google Shopping, Google Search ads).
• Planned and ran social competitions and collabs. Briefing social media executive (contractor) on social strategy, campaign rollouts, influencer engagement, and other requirements.
• Executed major product photoshoots for new collections and promotional campaigns, including model selection, prop selection, moodboards, photographer brief, creative direction, styling model, and taking BTS footage.
• Managed media releases, influencer/collaboration outreach, pitch emails for landing new wholesale majors/stockists.
• Selected and planned influencer promotions. Briefing paid/ongoing brand ambassadors on image requirements/deliverables.
• Set up and managed B2B online portal.
• Conducted monthly reporting utilizing a mix of Google Analytics, Klaviyo, Google Ads, and Shopify.

• Managed, facilitated, and executed all areas of content on our digital web channels.
• Provided day-to-day content management (CMS) of multiple websites, including Crown Perth, Crown Melbourne, and other Crown-owned brands as well as the Crown App, VIP App, and the Crown Resorts YouTube Channel
• Created wireframes for new campaign hubs and landing pages for optimal content layout and SEO optimization of websites and landing pages, including meta data, managing redirects, content optimization, UX, and user journeys.
• Reviewed websites for enhancements, improvements from both frontend and backend perspective.
• Worked with campaign teams and creative contractors to brief, manage, and deliver digital content including videos, content hubs, landing pages and editorial style content, optimized for SEO and user engagement.
• Collaborated with agency partners to implement strategic SEO recommendations and routine tasks.
• Optimized website functionality, speed, and search ranking, as well as address tech issues.
• Completed digital reporting for campaigns and other insights via Google Analytics, along with briefing more complex reporting to agency partners.

Juicebox is a creative digital agency in Perth specializing in brand identity, graphic design, web design, and application development.

• Worked with startups, small businesses, and SMEs on a holistic marketing strategy that achieves their business objectives.
• Managed new brand projects and rebrands, including naming.
• Oversaw website projects from briefing to launch, including assistance and advice across planning/site mapping/wireframing, content collection/copywriting, design, development, and launch strategies.
• Managed the delivery of print and digital collateral including business stationery, brochures, flyers, posters, social media ads, email marketing templates, signage, print advertising artwork, digital banners, and annual reports.
• Handled the production of printed materials in collaboration with designers and print houses.
• Performed various duties including preparing and sending email campaigns; copywriting for websites, blogs, email campaigns, social posts/ads, advertising campaigns, etc; advising on digital marketing in liaison with digital SEO/PPC specialists; writing media releases; planning content marketing strategies and editorial calendars; social media management; ongoing research/creative brainstorming for marketing solutions.
• Prepared client reports, timelines, briefs, estimates, and invoices.

expertential is an expertise management system (EMS) that converges the experience of a team's experts with knowledge management, project management, and people/HR management practices.

• Briefed the complete website to the designer including structure, menu navigation, interactivity, content layout, displays, feature banners, placement of opt-in forms and CTAs, etc, as well as developing and writing 95% of the copy: http://www.expertential.com.
• Involved in daily management and executive meetings deliberating pricing strategy, distribution strategy, brand development (story, character, style.
• Created the integrated marketing communications plan covering online marketing, social media, online media and blogger engagement opportunities, email marketing, lead generation, PPC advertising, and other promotional strategies and tactics.
• Provided extensive web and other promotional copywriting, including website, blog articles, video scripts (over 10), support articles (over 100), and client proposals.
• Worked on the creation of corporate videos for expertential. Wrote scripts, developed bullets, suggested/briefed visual components to video production team, and made editing recommendations.
• Provided critical input in product development of software expertential, contributing enhancements for user interface/interactivity and briefing design mockups.
• Conducted extensive market research to assist with marketing strategy and tactics, market segmentation, and the development of copy for the websites.
• Created investor and sales presentations targeting various stakeholders.