Design, Communication, ICT, Infographic design, Photography, User Interface Design, Interaction Design, Media Psychology, Social Media, 3D Studio Max, Typography, Art &amp; Technology, Lifestyle, Application Design.

<ul><li>Created UI designs for the wealth department at NAB, designing the MLC mobile app for both Android and iOS.</li><li>Conducted user interviews with investors to provide useful insights that will help shape the app.</li><li>Developed new screens designs for Face ID and for investments based on user research.</li><li>Designed the MLC app in large font and with new design principles for accessibility.</li></ul>

Senior Lead UI Designer

<ul><li>Developed a validated, functional, and service experience for NetComm 5G fixed wireless hardware.</li><li>Designed a new mobile app for iOS which was presented at the Mobile World Congress Barcelona 2019.</li><li>Worked in Google Design sprints.</li><li>Conducted weekly workshops, prototyping, user testing, surveys, and client presentations.</li></ul>

<ul><li>Managed the designs, photography, and campaigns within e-commerce team, including mortgages and loans.</li><li>Created infographics to illustrate data, visuals for campaigns, and designs for A/B testing.</li><li>Worked as an art director of photography for abnamro.nl, briefing and directing photoshoots.</li><li>Optimized banners and webpages.</li><li>Delivered a new photo concept for the new web design of abnamro.nl.</li><li>Designed several tools to increase conversion and a better user experience.</li><li>Won five prices for best customer experience for mortgages and loans, together with the whole team.</li></ul>

Senior UI Designer & Illustrator

Resoluut is an Amsterdam-based digital design agency that designs brands, interfaces, and products.&nbsp;<ul><li>Worked in a multidisciplinary scrum team and created brand identities, illustrations, and infographics.</li><li>Developed new propositions and created presentations to pitch for new clients.</li><li>Designed landing pages, user interfaces, mobile applications, and websites.</li><li>Clients: Zilveren Kruis, Reaal, Simyo, Vliegtickets.nl, and Rabobank.</li></ul>

Visual Designer

LBi was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.<ul><li>Researched mobile applications for Multiple Sclerosis (MS) patients to improve the user experience for the TEVA brand.</li><li>Developed a mobile application for iOS and implemented the required design principles for MS patients, based on the research findings.</li><li>Conducted user testing and prototyping.</li><li>Clients: Arke, TEVA, and ANWB.</li></ul>

Visual & UX Designer

Media Republic is a digital agency specialized in creating strategies, digital consultancy, and media using technology for brands.&nbsp;<ul><li>Designed mobile applications, brand identities, logos, presentations, Facebook ads, and banners.</li><li>Developed quickscans and business analysis.</li><li>Created visuals and supported the art director.</li><li>Clients: Coca-Cola, de Bijenkorf, AXE, ABP, Nederland Open Data, Wok a Way, and Simyo.</li></ul>

Junior Visual Designer

Designed a brand new B2B website for Zilveren Kruis.

Zilveren Kruis

Penney Looije

Worked with the e-commerce team Loans to build a new intuitive platform for ABN AMRO customers on which they can easily select a lease car within a few simple steps.

Private Lease via ABN AMRO

Researched mobile applications for Multiple Sclerosis (MS) patients to improve the user experience for the TEVA brand. Developed a mobile app for iOS and implemented the essential design principles for MS patients, based on the research findings.

Optimization of the Mobile User Experience for MS Patients - DigitasLBi

Created a landing page redesign for De Giro, a wholesale broker who provides an online platform for all types of investors.

Redesign Landing Page for De Giro

Conceptualized and designed illustrations for the ABN AMRO blog.

Designing Illustrations for ABN AMRO

Expanded the image database with high-quality images and translate the core values of ABN AMRO into a successful image concept.

ABN AMRO Image Concept 2018

Worked as an art director of photography for abnamro.nl, briefing and directing photoshoots.

Art Direction Photoshoot Sustainable Living for ABN AMRO

English (British)

A visual designer and illustrator, Penney Looije specializes in UI design with experience working for clients and brands such as ABN AMRO, Zilveren Kruis, Coca-Cola, Simyo, De Bijenkorf, and Reaal. Working as a senior lead UI designer for the wealth department of the National Bank of Australia, she has designed the MLC app for both Android and iOS, as well as new screens for Face ID. Her diverse skills set also include e-commerce web design, webpage optimization, user research, and photography concept.

Penney Looije

Employment Highlights

Education Highlights

Portfolio

Zilveren Kruis

Private Lease via ABN AMRO

Optimization of the Mobile User Experience for MS Patients - DigitasLBi

Redesign Landing Page for De Giro

Designing Illustrations for ABN AMRO

ABN AMRO Image Concept 2018

Zilveren Kruis

Private Lease via ABN AMRO

Optimization of the Mobile User Experience for MS Patients - DigitasLBi

Redesign Landing Page for De Giro

Designing Illustrations for ABN AMRO

ABN AMRO Image Concept 2018