Lifestyle Writer

Pinky Chng

Lifestyle content creator for TheSmartLocal.

As a digital content creator for The Finder at SPH Magazines Pte Ltd, Pinky Chng has created and curated lifestyle and branded content for the expatriate and wider Singaporean community. She has experience in managing social media channels including Facebook, Instagram and Twitter and increasing online traffic through SEO and social analytics tools such as Hootsuite and Socialbakers. Having worked as a lifestyle journalist for a travel and lifestyle platform, she has delivered campaigns for various clients including DBS, Sephora, Singapore Tourism Board and Sentosa. Pinky's work has also appeared in SilverKris, The Singapore Women’s Weekly, Her World Plus, Shape and CLEO.