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Work With High Performing Talent On Demand
Work With Talent
Lifestyle Writer
Pinky Chng
Lifestyle content creator for TheSmartLocal.
As a digital content creator for The Finder at SPH Magazines Pte Ltd, Pinky Chng has created and curated lifestyle and branded content for the expatriate and wider Singaporean community. She has experience in managing social media channels including Facebook, Instagram and Twitter and increasing online traffic through SEO and social analytics tools such as Hootsuite and Socialbakers. Having worked as a lifestyle journalist for a travel and lifestyle platform, she has delivered campaigns for various clients including DBS, Sephora, Singapore Tourism Board and Sentosa. Pinky's work has also appeared in SilverKris, The Singapore Women’s Weekly, Her World Plus, Shape and CLEO.
Pinky is Available for Projects
Work with PinkyEmployment Highlights
Digital Content Creator
The Finder (SPH Magazines Pte Ltd)
March 2016 - January 2018 (1 year 11 months)
Lifestyle Journalist
TheSmartLocal.com
July 2015 - January 2016 (7 months)
Education Highlights
Bachelor of Arts & Sciences, European Literature
University College London
January 2012 - December 2015 (4 years)
Portfolio
Zeemart
$3 Laksa VS $35 Laksa Pasta: Are Singaporeans Willing to Pay for F&B Innovation?
Zeemart
What Do Chefs Cook for Their Employees? And How It Affects Employee Satisfaction
Singapore's Own Must-Visit Destinations
The Finder
9 Unconventional Getaways in Southeast Asia Within 4 Hours From Singapore
10 Reasons Hotel Jen Tanglin Has the Greatest Girl Party Staycation Singapore Has Seen
SilverKris
10 Surprising Airport Design Secrets You Probably Didn’t Know
Zeemart
$3 Laksa VS $35 Laksa Pasta: Are Singaporeans Willing to Pay for F&B Innovation?
Zeemart
What Do Chefs Cook for Their Employees? And How It Affects Employee Satisfaction
Singapore's Own Must-Visit Destinations
The Finder
9 Unconventional Getaways in Southeast Asia Within 4 Hours From Singapore
10 Reasons Hotel Jen Tanglin Has the Greatest Girl Party Staycation Singapore Has Seen
SilverKris
10 Surprising Airport Design Secrets You Probably Didn’t Know
Resume
Digital Content Creator
The Finder (SPH Magazines Pte Ltd)
March 2016 - January 2018 (1 year 11 months)
The Finder, a member of SPH Magazines Pte Ltd is Singapore’s oldest lifestyle magazine for the expatriate and wider Singaporean community.
- Helmed The Finder's website, creating and curating lifestyle and branded content for an expatriate audience.
- Conceptualized and produced content for The Finder’s monthly print issues.
- Managed all of the publication's social media channels such as Facebook, Instagram and Twitter daily.
- Increased The Finder’s monthly online traffic by 5,000% in 20 months through SEO and social analytics tools including Hootsuite and Socialbakers.
Lifestyle Journalist
TheSmartLocal.com
July 2015 - January 2016 (7 months)
TheSmartLocal.com is a travel and lifestyle platform in Singapore where one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.
- Created original content in a hyper-local house style reaching over three million Singaporeans each month.
- Delivered successful campaigns for major clients, including DBS Bank, Sephora, Singapore Tourism Board and Sentosa.
Education
Bachelor of Arts & Sciences, European Literature
University College London
January 2012 - December 2015 (4 years)
- Majored in European Literature while combining fields of study such as Science History and Nomadic Theory to foster interdisciplinary thinking.
- Achieved Second-upper Class Honors.