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Pinky Chng

Pinky Chng

Lifestyle Writer

Lifestyle content creator for TheSmartLocal.

As a digital content creator for The Finder at SPH Magazines Pte Ltd, Pinky Chng has created and curated lifestyle and branded content for the expatriate and wider Singaporean community. She has experience in managing social media channels including Facebook, Instagram and Twitter and increasing online traffic through SEO and social analytics tools such as Hootsuite and Socialbakers. Having worked as a lifestyle journalist for a travel and lifestyle platform, she has delivered campaigns for various clients including DBS, Sephora, Singapore Tourism Board and Sentosa. Pinky's work has also appeared in SilverKris, The Singapore Women’s Weekly, Her World Plus, Shape and CLEO.

Public Relations
Google Analytics
HootSuite
Social Media Marketing
Copywriting
Lifestyle Content
Travel Content
SEO
Social & Digital Analytics
Digital Media
Digital Content
Creative Writing
Socialbakers
Pinky Chng

Pinky Chng

Lifestyle content creator for TheSmartLocal.

Lifestyle Writer

Pinky is Available for Projects

Work with Pinky

Employment Highlights

Digital Content Creator

The Finder (SPH Magazines Pte Ltd)

March 2016 - January 2018 (2 years 10 months)

Lifestyle Journalist

TheSmartLocal.com

July 2015 - January 2016 (1 year 6 months)

Education Highlights

Bachelor of Arts & Sciences

University College London

January 2012 - December 2015 (4 years 11 months)

Resume

Digital Content Creator

The Finder (SPH Magazines Pte Ltd)

March 2016 - January 2018 (2 years 10 months)

The Finder, a member of SPH Magazines Pte Ltd is Singapore’s oldest lifestyle magazine for the expatriate and wider Singaporean community.

  • Helmed The Finder's website, creating and curating lifestyle and branded content for an expatriate audience.
  • Conceptualized and produced content for The Finder’s monthly print issues.
  • Managed all of the publication's social media channels such as Facebook, Instagram and Twitter daily.
  • Increased The Finder’s monthly online traffic by 5,000% in 20 months through SEO and social analytics tools including Hootsuite and Socialbakers.

Lifestyle Journalist

TheSmartLocal.com

July 2015 - January 2016 (1 year 6 months)

TheSmartLocal.com is a travel and lifestyle platform in Singapore where one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.

  • Created original content in a hyper-local house style reaching over three million Singaporeans each month.
  • Delivered successful campaigns for major clients, including DBS Bank, Sephora, Singapore Tourism Board and Sentosa.

Education

Bachelor of Arts & Sciences, European Literature

University College London

January 2012 - December 2015 (4 years 11 months)

  • Majored in European Literature while combining fields of study such as Science History and Nomadic Theory to foster interdisciplinary thinking.
  • Achieved Second-upper Class Honors.