Participated in Study Abroad Program: 1 Semester in Leeds University, UK.

YAP Global&nbsp;is a media and communications company specializing in the fintech and blockchain industry.<ul><li>Elevated blockchain and cryptocurrency stories in the news by bridging the communications gap between companies and journalists across Asia, EU, and US.</li><li>Regularly secured earned media coverage in international mainstream and trade media through established relationships with Bloomberg, BBC, CNBC, Forbes, TechCrunch, CoinDesk, The Business Times, CNA, and SCMP, among others.</li><li>Curated client’s public image through strategic media placements, managing announcements, placing opinion pieces, securing interviews and speaking opportunities, copyediting, networking event planning and execution.</li><li>Maintained healthy pipeline of quality client prospects and onboarded 13 clients. Regularly managed end-to-end client pitch process, reaching out to prospects, prepared media proposals, and curated agency overview deck.</li><li>Helped to grow the company from a two-woman operation to a team of five with additional support staff. Onboarded, trained, and managed new employees in public relations, client servicing, and blockchain technology.</li><li>Developed new service offerings including media training packages, networking event management, planning and execution.</li><li>Managed relationships with client’s C-suites, internal stakeholders, and developers. Worked with client teams from three regions (US, Europe, and Asia Pacific) and 14 cities (London, Hong Kong, Switzerland, Berlin, Singapore, Malaysia, Los Angeles, Bangkok, Tokyo, San Francisco, and more).&nbsp;</li></ul>

Senior Account Manager & Media Strategist

<ul><li>Provided media relations and account servicing for the financial services and technology sector.</li><li>Led PR activation for inaugural Asia edition of Money20/20 conference and on-site media support for RISE (HK) and Millennial 2020 (SG).</li><li>Managed the PR activation for FleishmanHillard Singapore’s first two clients in the cryptocurrency sector.</li><li>Promoted within six months from account executive. Regularly received internal “Newshound” award for media relations excellence.&nbsp;</li></ul>

Senior Account Executive

WeR1 is a consultancy specializing in investor relations, corporate strategy, and media communications.<ul><li>Provided media relations, investor relations, and account servicing for SMEs and companies listed in the Australia, Singapore, and India market.</li><li>Joined the organization as intern and promoted to associate consultant position.</li></ul>

Associate Consultant

Secured interview opportunity for CoinDesk managing director, Wong Joon Ian, ahead of InvestAsia conference.

MONEY FM 89.3 Interview for CoinDesk's Managing Director of Europe and Asia

Rachael De Foe

Secured interview opportunity for Do Kwon, co-founder of Terra on Bloomberg Radio's Daybreak Asia show.

Bloomberg Radio Interview for Terra Co-Founder

Pitched and secured a feature in Forbes for Zcoin who partnered with the Binance Charity Foundation (BCF) to launch its blockchain-enabled donation pilot for its Lunch for Children program.

Forbes Feature Story on Zcoin's Charity Efforts with Binance

Conceptualized, drafted, edited, and secured this opinion editorial placement for MEW's CEO and founder in cryptocurrency trade publication CoinDesk. This is part of their major Year in Review series.

CoinDesk Opinion Editorial for MEW (MyEtherWallet)

Conceptualized, drafted, edited, and secured this opinion editorial placement for Legacy Trust's Vincent Chok in fintech trade publication Payments Source.

Payments Source Opinion Editorial for Legacy Trust, Hong Kong

Conceptualized, drafted, edited, and secured this opinion editorial placement for Legacy Trust's Vincent Chok & Ledger's Glenn Woo in cryptocurrency trade publication CryptoSlate.

CryptoSlate Opinion Editorial for Legacy Trust and Ledger

Provided media strategy, edited and secured this opinion editorial placement for CoinDesk's Wong Joon Ian in Singapore's finance broadsheet, The Business Times. Published in-print as a half-page feature and online.

Business Times SG Opinion Editorial for CoinDesk

Provided media strategy, edited and secured this opinion editorial placement for Deliveroo Singapore's Vardhan Kapoor in Singapore's finance broadsheet, The Business Times. Showcasing Deliveroo and Impossible Foods' collaboration with reference to other major players in the ecosystem. Published in-print as a half page feature and online.

Business Times SG Opinion Editorial for Deliveroo

Secured interview opportunity for George Harrap, CEO and co-founder of Bitspark on Bloomberg Radio's Daybreak Asia show where he discussed the adoption of cryptocurrencies with a focus on stablecoins in Hong Kong.

Bloomberg Radio interview for Bitspark CEO and Co-founder

Secured group television feature ahead of Invest:Asia Singapore to feature major industry players from firms including CoinDesk, Zcoin, CoinGecko, and more.

BBC World News TV Feature on the State of Crypto in Asia

Secured interview opportunity for InvestAsia speaker and Circle CEO, Jeremy Allaire, on BBC World News.

BBC World News TV Interview for Circle CEO

English (British)

Rachael De Foe is a strategic communications consultant specializing in emerging technologies, with experience covering fintech, blockchain, cryptocurrencies, and startup culture. She was a senior account manager and media strategist at a PR and communications company, where she worked with client teams from three regions and 14 cities. Rachel also secured earned media coverage in international mainstream and trade media through established relationships with Bloomberg, BBC, CNBC, Forbes, TechCrunch, CoinDesk, The Business Times, CNA, and SCMP, among others. At FleishmanHillard (now Omnicom PR Group), she led PR activation for inaugural Asia edition of Money20/20 conference and on-site media support for RISE (HK) and Millennial 2020 (SG).

Rachael De Foe

Employment Highlights

Education Highlights

Portfolio

MONEY FM 89.3 Interview for CoinDesk's Managing Director of Europe and Asia

Bloomberg Radio Interview for Terra Co-Founder

Forbes Feature Story on Zcoin's Charity Efforts with Binance

CoinDesk Opinion Editorial for MEW (MyEtherWallet)

Payments Source Opinion Editorial for Legacy Trust, Hong Kong

CryptoSlate Opinion Editorial for Legacy Trust and Ledger

MONEY FM 89.3 Interview for CoinDesk's Managing Director of Europe and Asia

Bloomberg Radio Interview for Terra Co-Founder

Forbes Feature Story on Zcoin's Charity Efforts with Binance

CoinDesk Opinion Editorial for MEW (MyEtherWallet)

Payments Source Opinion Editorial for Legacy Trust, Hong Kong

CryptoSlate Opinion Editorial for Legacy Trust and Ledger