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Rachael De Foe

Rachael De Foe

Account Management Expert

Former senior account executive at FleishmanHillard.

Rachael De Foe is a strategic communications consultant specializing in emerging technologies, with experience covering fintech, blockchain, cryptocurrencies, and startup culture. She was a senior account manager and media strategist at a PR and communications company, where she worked with client teams from three regions and 14 cities. Rachel also secured earned media coverage in international mainstream and trade media through established relationships with Bloomberg, BBC, CNBC, Forbes, TechCrunch, CoinDesk, The Business Times, CNA, and SCMP, among others. At FleishmanHillard (now Omnicom PR Group), she led PR activation for inaugural Asia edition of Money20/20 conference and on-site media support for RISE (HK) and Millennial 2020 (SG).

Account Management
Public Relations
Media Relations
Media Strategy
Content Strategy
Article Writing
Press Releases
Copywriting
Crisis Communication
Crisis Management
Social Media Marketing
Event Planning
Rachael De Foe

Rachael De Foe

Former senior account executive at FleishmanHillard.

Account Management Expert

Rachael is Available for Projects

Work with Rachael

Employment Highlights

Senior Account Manager & Media Strategist

YAP Global (Your Angle Presented Globally)

October 2018 - February 2020 (1 year 4 months)

Senior Account Executive

FleishmanHillard (Now Omnicom PR Group)

June 2017 - July 2018 (1 year 1 month)

Associate Consultant

WeR1 Consultants

May 2015 - April 2017 (1 year 11 months)

Education Highlights

BA (Global), International Studies and Art Theory & History

Monash University

January 2012 - December 2015 (3 years 11 months)

Portfolio

MONEY FM 89.3 Interview for CoinDesk's Managing Director of Europe and Asia

Bloomberg Radio Interview for Terra Co-Founder

Forbes Feature Story on Zcoin's Charity Efforts with Binance

CoinDesk Opinion Editorial for MEW (MyEtherWallet)

Payments Source Opinion Editorial for Legacy Trust, Hong Kong

CryptoSlate Opinion Editorial for Legacy Trust and Ledger

MONEY FM 89.3 Interview for CoinDesk's Managing Director of Europe and Asia

Bloomberg Radio Interview for Terra Co-Founder

Forbes Feature Story on Zcoin's Charity Efforts with Binance

CoinDesk Opinion Editorial for MEW (MyEtherWallet)

Payments Source Opinion Editorial for Legacy Trust, Hong Kong

CryptoSlate Opinion Editorial for Legacy Trust and Ledger

Resume

Senior Account Manager & Media Strategist

YAP Global (Your Angle Presented Globally)

October 2018 - February 2020 (1 year 4 months)

YAP Global is a media and communications company specializing in the fintech and blockchain industry.

  • Elevated blockchain and cryptocurrency stories in the news by bridging the communications gap between companies and journalists across Asia, EU, and US.
  • Regularly secured earned media coverage in international mainstream and trade media through established relationships with Bloomberg, BBC, CNBC, Forbes, TechCrunch, CoinDesk, The Business Times, CNA, and SCMP, among others.
  • Curated client’s public image through strategic media placements, managing announcements, placing opinion pieces, securing interviews and speaking opportunities, copyediting, networking event planning and execution.
  • Maintained healthy pipeline of quality client prospects and onboarded 13 clients. Regularly managed end-to-end client pitch process, reaching out to prospects, prepared media proposals, and curated agency overview deck.
  • Helped to grow the company from a two-woman operation to a team of five with additional support staff. Onboarded, trained, and managed new employees in public relations, client servicing, and blockchain technology.
  • Developed new service offerings including media training packages, networking event management, planning and execution.
  • Managed relationships with client’s C-suites, internal stakeholders, and developers. Worked with client teams from three regions (US, Europe, and Asia Pacific) and 14 cities (London, Hong Kong, Switzerland, Berlin, Singapore, Malaysia, Los Angeles, Bangkok, Tokyo, San Francisco, and more). 

Senior Account Executive

FleishmanHillard (Now Omnicom PR Group)

June 2017 - July 2018 (1 year 1 month)

  • Provided media relations and account servicing for the financial services and technology sector.
  • Led PR activation for inaugural Asia edition of Money20/20 conference and on-site media support for RISE (HK) and Millennial 2020 (SG).
  • Managed the PR activation for FleishmanHillard Singapore’s first two clients in the cryptocurrency sector.
  • Promoted within six months from account executive. Regularly received internal “Newshound” award for media relations excellence. 

Associate Consultant

WeR1 Consultants

May 2015 - April 2017 (1 year 11 months)

WeR1 is a consultancy specializing in investor relations, corporate strategy, and media communications.

  • Provided media relations, investor relations, and account servicing for SMEs and companies listed in the Australia, Singapore, and India market.
  • Joined the organization as intern and promoted to associate consultant position.

Education

BA (Global), International Studies and Art Theory & History

Monash University

January 2012 - December 2015 (3 years 11 months)

Participated in Study Abroad Program: 1 Semester in Leeds University, UK.