<ul><li>Helped brands and startups produce original and creative content for their websites, marketing collateral, videos, and any external or internal communication.</li><li>Produced own pieces for publishing on blogs and websites which focus on parenting, eco-friendly living, minimalist and naturalist lifestyles.</li></ul>

Copywriter, Editor, & Content Strategist

<ul><li>Headed the marketing, branding, and communication across Asia Pacific, Japan, and Middle East.</li><li>Successfully increased Milliman's profile in the countries where the company does business.</li><li>Collaborated with senior leadership in the region and marketing teams based in Seattle to strategize a bespoke advertising and brand building campaign for the region.</li><li>Conceptualized and supported client events for key stakeholders.</li><li>Enhanced Milliman's profile in the region by promoting senior leadership at industry events.</li><li>Ensured the creation of country specific Milliman websites across the region.</li><li>Put in place best practices for internal and external communications ranging from newsletters to quarterly updates.</li><li>Conceptualized and executed media events in key markets.</li></ul>

Regional Marketing Manager, Asia & Middle East

<ul><li>Managed the marketing and communication efforts for degree programs, including MBA, Executive MBA, Master of Finance, and the Executive Master in Consulting and Coaching for Change (EMCCC).</li><li>Oversaw the video production and development, including SEO and video marketing strategies. Successfully produced videos ranging from student and alumni testimonials to program videos. Handled all aspects from concept/script development, creating interview questions, music, editing along with the promotion and marketing. Worked with video production agencies on the filming and editing aspects and to ensure product quality and integrity. All these videos were published on YouTube.</li><li>Produced brochures, photography, presentations, and other collaterals. Successfully produced the marketing brochures for all degree programs for the upcoming year. Created a strategic presentation for the EMBA program by working with the sales teams across regions in collaboration with the design agency.</li><li>Managed the student/alumni engagement and profiles at INSEAD through photo shoots, video shoots, focus-groups, and events.</li><li>Represented INSEAD at MBA fairs; organized sessions with prospects, represented INSEAD on the admissions panel, speaker at over seven information sessions/in-house events on campus and also organized targeted women's events.</li></ul>

Marketing Communications Specialist

<ul><li>Managed the business development and communication efforts for Asia Pacific and Japan for the Cloud Computing business.</li><li>Generated external references for the APJ Cloud business. Collaborated with the sales teams, customers, and product teams across APJ and successfully met target every quarter and made APJ the region with the highest number of public cloud references.</li><li>Developed compelling and engaging marketing material to enhance the business development efforts of the sales teams. Successfully produced case studies in collaboration with key customers in the region and these were used by the sales teams to engage and educate prospects about the cloud computing services offered by HP.</li><li>Created strategic communication to announce the big wins of the APJ cloud sales team. Developed a format which captured the key elements of the win and also created a best-practice section with takeaways/learnings which could be emulated by the other countries to help them meet their sales targets.</li><li>Generated weekly sales reports and analyzed revenue and pull through to ensure countries are on track to meet their quota and targets for the quarter.</li></ul>

Business Development & Marketing Manager

Wrote an article featuring Pulp Fiction tips on how to make a brand stand out from the crowd.

The Pulp Fiction Guide to Content and Brand Strategy

Radhika Sathaye

Created content sharing her own tips and tricks for being a minimalist parent, mum or dad.

How to Be a Minimalist Parent in Consumerist Singapore

Produced another article providing some quick tips and tricks for being a minimalist parent.

How to be a Minimalist Mum or Dad - Tips and Tricks

Wrote a guest post for Secondsguru on how to incorporate device-free fun activities with kids to be truly eco-friendly in lifestyle.

Kids | Device-free, Fun Things to Do at Home

Contributed a blog post on ways to achieve an eco-friendly children's room.

How to Make Your Nursery Eco-friendly

Managed the video production for Tsinghua-INSEAD Executive MBA Program (TIEMBA), a unique dual degree, modular program ranked fourth in the 2012 Financial Times Global Executive MBA rankings.

Tsinghua-INSEAD Dual Degree Executive MBA Program (TIEMBA)

Handled all aspects of video production for career development activities in the INSEAD MBA program.

INSEAD MBA Career Development

Managed the production of a video for INSEAD that features Professor Claudia Zeisberger, Affiliate Professor of Decision Sciences and Entrepreneurship and Family Enterprise.

Experience an MBA Class at INSEAD: One of the Top Business Schools

Oversaw the video production of a campaign for INSEAD's MBA Program. Published on YouTube, this video discusses the admissions process, criteria, and guidelines, as well as a few tips on what to avoid.

Join the Top One Year MBA Program: INSEAD MBA Admission Insights

English (British)

Radhika Sathaye is a communications and marketing professional with over a decade of experience working across industries like consulting, education, banking, and technology in Singapore and India. She is a copywriter, editor, and content strategist who produces and generates content for videos, brochures, presentations, ads, fliers, and any marketing collateral. As a copywriter, she specializes in parenting, eco-friendly living, minimalist and naturalist lifestyles. At INSEAD, she managed the marketing and communication efforts for degree programs, including MBA, Executive MBA, Master of Finance, and the Executive Master in Consulting and Coaching for Change (EMCCC).

Radhika Sathaye

Employment Highlights

Education Highlights

Portfolio

The Pulp Fiction Guide to Content and Brand Strategy

How to Be a Minimalist Parent in Consumerist Singapore

How to be a Minimalist Mum or Dad - Tips and Tricks

Kids | Device-free, Fun Things to Do at Home

How to Make Your Nursery Eco-friendly

Tsinghua-INSEAD Dual Degree Executive MBA Program (TIEMBA)

The Pulp Fiction Guide to Content and Brand Strategy

How to Be a Minimalist Parent in Consumerist Singapore

How to be a Minimalist Mum or Dad - Tips and Tricks

Kids | Device-free, Fun Things to Do at Home

How to Make Your Nursery Eco-friendly

Tsinghua-INSEAD Dual Degree Executive MBA Program (TIEMBA)