Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Raymond Sam

Raymond Sam

Demand Generation Specialist

Former demand generation manager at Wave Financial.

Raymond Sam is a demand generation and growth specialist with over a decade of experience working with B2B companies of various industries and sizes. He has experience in all manners of growth channels focusing on SEM, paid social, content marketing, SEO, CRO, and direct mail. At Wave Financial, he established and grew the demand generation program which improved top of funnel acquisition during his tenure in the company. Raymond is also well-versed with marketing automation and CRM tools, and a Salesforce Pardot Consultant Certified.

Demand Generation
Growth Marketing
Digital Acquisition
B2B Marketing
SEM
Paid Social
Content Marketing
SEO
Conversion Rate Optimization
Direct Mail
Raymond Sam

Raymond Sam

Former demand generation manager at Wave Financial.

Demand Generation Specialist

Raymond is Available for Projects

Work with Raymond

Employment Highlights

Demand Generation & Growth Marketing Consultant

Independent

January 2016 - Present (5 years 5 months)

Senior Product Marketing Manager

Ritual

May 2019 - February 2020 (9 months)

Demand Generation Manager

Wave

May 2017 - April 2019 (1 year 11 months)

Growth Director

Sampler

May 2016 - April 2017 (11 months)

5 More Entries

Education Highlights

Bachelor of Business Administration

University of Toronto

September 2005 - June 2009 (3 years 9 months)

Portfolio

Wave

Quickbooks vs Wave: Which Software Is Best for You?

Wave

Free Invoice Generator - Online Invoice Maker

Wave

Quickbooks vs Wave: Which Software Is Best for You?

Wave

Free Invoice Generator - Online Invoice Maker

Resume

Demand Generation & Growth Marketing Consultant

Independent

January 2016 - Present (5 years 5 months)

  • Helped B2B startups with their customer acquisition performance improving CAC and pay-back periods.
  • Focused on SEM/Facebook, CRO, SEO, and marketing automation.

Senior Product Marketing Manager

Ritual

May 2019 - February 2020 (9 months)

Ritual is a social ordering app that taps networks of co-workers and colleagues for fast and easy pick up and pay at a wide variety of local restaurants and coffee shops.

  • Product managed a rebuild of merchant facing website using Contentful. Iterated and A/B tested on the initial build to optimize for inbound leads, resulting in 50% higher inbounds.
  • Led execution of merchant success stories, interviewing and collecting stories from merchants across three continents, currently being used extensively as sales-enablement.
  • Ran numerous channel acquisition strategies including SEM, Facebook, direct mail, and referral resulting in increased inbounds.

Demand Generation Manager

Wave

May 2017 - April 2019 (1 year 11 months)

Wave is a company that provides financial services and software for small businesses. Acquired by H&R Block in June 2019 for $573 million CAD.

  • Established and grew the demand generation program at Wave, responsible for SEM, CRO, and SEO. Started with limited budget, scaling to a well-funded program with strong ROI.
  • Stood up Google AdWords program, growing budget from 4 figures per month to a 7-figure annual spend.
  • Project managed, planned, and executed all A/B tests done on Wave’s marketing website. Achieved large improvements resulting in 30-40% gains on conversion on some tests.
  • Started the content marketing initiative at Wave; now ranks highly for new keywords such as invoice generator, payroll generator, and cash flow guide. New keywords are bringing in over 10,000 of new free visitors monthly.
  • Led overhaul of marketing tracking and analytics at Wave, improving multi-channel attribution and forecasting for marketing.

Growth Director

Sampler

May 2016 - April 2017 (11 months)

Sampler is a self-serve digital product sampling solution for brand and agency marketers. 

  • Oversaw growth strategy, lead generation, and funnel optimization.
  • Implemented Salesforce, outreach, and HubSpot to establish growth stack selling into enterprise clients while growing inbound traffic and leads.

Chief Executive Officer

Checkout Live

September 2015 - June 2016 (9 months)

Checkout Live is a live video web shopping startup.

  • Assumed product manager, sales, business development, and fundraising duties.
  • Landed partnerships with Top 20 by revenue North American cosmetic brands.
  • Acted as the showrunner for live shows that produced thousands of high-value engagements from cosmetics customers.

B2B Marketing Manager

Brainrider

July 2014 - August 2015 (1 year 1 month)

Brainrider provides content, web, and digital marketing services.

  • Oversaw lead-gen and lead-nurturing strategies with a range of clients from startups to national telecoms.
  • Acted as the key point of contact for multiple clients ensuring satisfaction, beating overall client renewal rates of agency.
  • Led the execution and reporting work across various marketing efforts including email marketing, SEM, landing page design and development, lead generation, lead nurturing, and CRO.
  • Developed agency best practices and templates that are used by the agency to this day. 

Marketing Manager

Interface Technologies

June 2012 - July 2014 (2 years 1 month)

Interface Technologies is a full-service provider that covers all the IT needs of small and mid-size businesses.

  • Led a small team to develop and scale marketing and sales campaigns.
  • Built new marketing site, launching ABM marketing campaigns and paid search. Activities resulted in large gains in inbounds and closed accounts.
  • Redesigned and built a new marketing website from scratch with WordPress, optimizing for conversion with SEO in mind. Resulted in a 100% increase in overall web traffic and a 30% gain in inbounds.
  • Played a large role in acquiring several large clients, turning inbound leads into proposals and sales meetings. Efforts resulted in a 40% increase in revenue over the previous year.

Marketing Coordinator

Direct Target Promotions

March 2011 - April 2012 (1 year 1 month)

Direct Target Promotions is a direct mail publisher in Canada.

  • Worked as a sole project manager and marketer for two online properties, a deal site and directory website.
  • Executed all core marketing functions for online products, including contests, organic Facebook, Twitter, email marketing, print advertising, sales-enablement, and analytics.
  • Grew owned audience lists and following through social media and email marketing. Grew mailing list for deal site month over month 20% via social contests and SEO. 

Marketing Coordinator

Interface Technologies

November 2008 - March 2011 (2 years 4 months)

Interface Technologies is a full-service provider that covers all the IT needs of small and mid-size businesses.

  • Led a small team to build a digital marketing program from the ground up in order to increase client acquisition.
  • Developed and coordinated comprehensive direct response marketing campaigns via email, and landing page optimizations.
  • Helped fulfill RFPs for clients as needed. 

Education

Bachelor of Business Administration, Marketing

University of Toronto

September 2005 - June 2009 (3 years 9 months)