Rebecca Benison
Content Marketing Expert

Rebecca Benison

Former content marketing specialist at Sprinklr.
Work with Rebecca Work with a Content Marketing Expert

About

Rebecca Benison is a content marketing expert with over nine years of experience spanning editorial development, social media management, brand strategy, and project management. At Sprinklr, she worked as a content marketing consultant who developed case studies, blogs, social media posts, emails, ads, and website content. She also has written newsletter articles, social media and e-commerce product listings, blog posts, and corporate communications for various clients such as Adelphi University, Glamour Cache, The HOTH, Rumi Consulting, Nurse Blake, and BMW of Freeport.

Employment

5 roles
Mar 2011 - Present 15 years 2 months
Content Marketing Specialist
Independent
  • Produced newsletter articles, social media and e-commerce product listings, blog posts, and corporate communications for various clients.
  • Wrote and edited on a wide range of topics, including science and technology, manufacturing, sustainability, global affairs, and more.
  • Clients: Adelphi University, Glamour Cache, The HOTH, Rumi Consulting, Nurse Blake, and BMW of Freeport.
Oct 2019 - Mar 2020 5 months
Content Marketing Manager
Prevu

Prevu is a modern, tech-enabled brokerage designed to make the home buying process simpler and more affordable.

  • Provided social media management and community building, increasing Twitter impressions by more than 450% within first two months.
  • Researched, wrote, and edited in-house blog content.
  • Managed editorial calendar.
  • Optimized content for SEO through backlinking and keyword strategy.
  • Coordinated with external publications to create and edit guest posts and sponsored content, resulting in approximately 25 new account signups on average per post.
Jul 2018 - Jul 2019 1 year
Content Marketing Specialist
JeffreyM Consulting
  • Served as onsite content marketing consultant at Sprinklr.
  • Developed case studies, blogs, social media posts, emails, ads, and website content.
  • Interviewed key leadership at Fortune 500 companies and government organizations to showcase success stories.
  • Implemented #SprinklrChat, a recurring Twitter Chat hosted by Sprinklr to engage community managers.
  • Managed editorial calendar.
Apr 2013 - Apr 2018 5 years
Digital Strategy Project Manager
Thomas Publishing

Thomas Publishing is an industrial trade and information print publisher that offers a range of services to its clients.

  • Managed social media and blog efforts for over 25 industrial customers.
  • Led monthly strategy calls and educational webinars with customers.
  • Managed a team of freelancers to coordinate content creation.
  • Built an organic following of over 2,500 for ThomasNet RPM's branded social media accounts.
  • Conducted A/B testing for paid social media advertising campaigns.
  • Provided copywriting and editing of eBooks, emails, landing pages, blogs, and other lead generation collateral.
  • Represented Thomas at industry events and trade shows.
Mar 2011 - Apr 2012 1 year 1 month
Editor, Media Relations
PR.com

PR.com is a website where people can promote their businesses with a directory of businesses, products and services, a press release distribution, and more.

  • Copyedited and fact-checked press releases.
  • Built an organic following of over 1,500 for PR.com on Twitter.
  • Provided guest blog writing and pitching.
  • Researched and pitched new distribution points.
  • Maintained CRM database of media points.
  • Resolved client account issues through phone and email support.

Education

Sep 2007 - Jun 2011 3 years 9 months
BA, Journalism
Adelphi University

Portfolio

7 items