Work With High Performing Talents On Demand

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Robbie Westacott

Robbie Westacott

Content Strategist

Skilled in web copywriting, content strategy, & digital marketing.

Robbie Westacott is a writer, editor, and digital marketer specializing in areas such as content marketing strategy, website copywriting, brand development, lead generation campaigns, customer case studies, thought leadership blogging, social media marketing and community management, PR, SEO, ghostwriting, and copyediting. He has worked with businesses ranging from startups to large companies, as well as collaborating directly with senior-level executives and members of the C-suite. Some of his clients include global enterprise IT consultancy Expleo, and a leading software testing and quality assurance company named Testhouse.

Content Writing
Content Editing
Content Marketing
Content Strategy
Copywriting
Web Copywriting
Brand Development
Lead Generation
Case Studies
Thought Leadership
Social Media Marketing
Community Management
Public Relations
SEO Strategy
Ghostwriting
Interviews
Proofreading
Copyediting
Robbie Westacott

Robbie Westacott

Skilled in web copywriting, content strategy, & digital marketing.

Content Strategist

Robbie is Available for Projects

Work with Robbie

Employment Highlights

Copywriter, Digital Marketer & Content Strategist

Independent

June 2017 - Present (3 years 9 months)

Content Marketing Manager & Strategist

Maintel

May 2019 - November 2019 (6 months)

Content Manager

MobileCaddy

February 2016 - May 2019 (3 years 3 months)

Editor-in-Chief, Enterprise Mobility Exchange

IQPC

November 2013 - October 2015 (1 year 11 months)

Education Highlights

Master of Arts

St Mary’s University, Twickenham

September 2017 - September 2018 (1 year)

Bachelor of Arts

Loughborough University

September 2009 - June 2012 (2 years 9 months)

Resume

Copywriter, Digital Marketer & Content Strategist

Independent

June 2017 - Present (3 years 9 months)

  • Provided a broad spectrum of services and support a variety of business needs, specializing in areas such as content marketing strategy, website copywriting, brand development, lead generation campaigns, customer case studies, thought leadership blogging, social media marketing and community management, PR, SEO, interviews, ghost writing, proofreading and copyediting, and more. 
  • Worked with businesses ranging from startups to large companies, as well as collaborating directly with senior-level executives and members of the C-suite. Some of his clients include global enterprise IT consultancy Expleo, and a leading software testing and quality assurance company named Testhouse.

Content Marketing Manager & Strategist

Maintel

May 2019 - November 2019 (6 months)

Maintel is a cloud and managed IT services company focused on communications.

  • Planned and executed content strategies to create brand awareness, build audiences, increase web traffic, and generate leads, supporting the commercial growth of the wider business.
  • Worked closely with the CTO and product director to develop core messaging and value propositions for portfolios of cloud and IT managed services, to be used across the business for web copy, sales collateral, case studies, blog content, industry events, email campaigns, press releases, and monthly newsletters.
  • Acted as the editorial gatekeeper for all written communications both internally and externally, taking responsibility for the brand voice, as well as ensuring all material is engaging, accurate, SEO-friendly, and aligned with the business’s core messaging. 

Content Manager

MobileCaddy

February 2016 - May 2019 (3 years 3 months)

MobileCaddy is a mobile development and management (MDM) software package that builds, tests, deploys, manages, monitors, and enhances fully offline mobile apps.

  • Collaborated directly with the CEO, developing core messaging to take the MobileCaddy mobile app platform to market, contributing to five new business deals driven by strategic content marketing initiatives.
  • Worked alongside a graphic designer to produce a wide range of engaging content such as blog articles, eBooks, customer success stories, case studies, videos, and more, to create brand awareness, increase web traffic, and generate leads.
  • Established a voice and identity for the brand, instilling quality and consistency in all written communications across the business, as well as introducing and managing a number of key editorial processes.

Editor-in-Chief, Enterprise Mobility Exchange

IQPC

November 2013 - October 2015 (1 year 11 months)

IQPC is an events service company that offers an evolutionary concept in networking and business information delivery.

  • Developed strategic, content-driven growth of revenue, from £188,300 total in 2014 to £268,000 between January and October in 2015.
  • Managed and delivered successful bespoke content projects for high-profile sponsors, such as AT&T and Panasonic, producing assets for use in lead generation activities and marketing campaigns.
  • Achieved consistent growth of community subscribers, from 2,000 in November 2013 to 6,640 by September 2015.
  • Interviewed C-level executives and global business leaders to produce video content, podcast-style interviews, written features, and long-from market reports.
  • Sourced and managed a large pool of third-party contributors, as well as collaborating on content projects with esteemed industry influencers and analysts.

Education

Master of Arts, Creative Writing

St Mary’s University, Twickenham

September 2017 - September 2018 (1 year)

Bachelor of Arts, Publishing & English

Loughborough University

September 2009 - June 2012 (2 years 9 months)