<ul><li>Worked with clients across various industries, including IT, banking, fashion, FMCG, tech, and marketing.</li><li>Analyzed the design and strategy of clients' businesses.</li><li>Designed various projects, including print and digital campaigns.</li></ul>

UI/UX & Graphic Designer, Art Director & Copywriter

<ul><li>Conducted a pitch for all potential clients.</li><li>Helped to forecast client’s monthly budget spend including media plan and define the KPIs periodically, monitored the digital performances, managed communication between vendors and client.</li><li>Worked on creating dashboard performance for client using Supermetrics and Google Data Studio.</li><li>Presented the performance to client and managed needed business administration together with finance, management, and legal team.</li><li>Managed categories, including hardline, banking, fashion, FMCG, and marketplace. Channel range includes social media, affiliate, display ad, marketplace ad, influencers, email marketing, SEO, and SEM.</li><li>Succeeded in delivering the projects as per proposed KPIs and managed ten clients.</li></ul>

Marketing Planning & Strategy Consultant

<ul><li>Managed two sub-divisions (creative and social media) that consist of seven designers, three social media strategists, and two social media officers. Conducted team grooming by internal training regularly, reviewed and supervised teams performances and the outputs. </li><li>Worked on building the price and product for digital marketing divisions, related to creative and social media services. </li><li>Pitched, managed, and monitored quality creative, campaign, and social media project. </li><li>Bridged communications both in the internal teams (within divisions) and external communications (for many clients). </li><li>Delivered to support 35 clients with hundreds of campaigns and more than 12,800 creatives.</li><li>Clients: FMCG: L’Oreal, Kiehl’s, NYX, St. Ives, Unilever, Garnier, Kose, Laneige. Fashion &amp; Luxury: Eiger, Masari, Uniqlo, Delsey, 9to9, Metrox, Hush Puppies. Hardline: HP, Samsung, Best Denki, Phillips. </li></ul>

Creative Marketing Manager

<ul><li>Awarded as “Best Marketing aCommerce Indonesia 2015” by Aditya Jamaludin, head of digital marketing of aCommerce for achievement managing the team and projects in servicing 62 clients during the tenure within two years. </li><li>Built and led design team including recruiting and team development.&nbsp;</li></ul>

Creative Leader

<ul><li>Conducted design/redesign projects of several offline-online creative applications.</li><li>Collaborated with many UI/UX designers, web developers and tech project managers, head of marketing, PPC, SEO team, PR managers, and other colleagues to deliver creative applications such as mobile app, newsletters, digital static-interactive banners, websites, marketing collaterals, and internal creative design needs.</li></ul>

Senior Digital Designer

<ul><li>Collaborated with teams in branding, advertising, ATL and BTL creatives for local Banking, Telco companies in Indonesia. </li><li>Clients: XL axiata, BNI, and Astra International.</li></ul>

Art Director

Rebranded a private bank's look into a professional, prestigious, and promising bank in Indonesia.

Nobu National Bank

Caroline Rocaline

Created the logo design of an energy solutions company in Indonesia.

APM (Agung Persada Mandiri)

Designed a pitching advertisement for a chips brand.

Piatos Hollo

Conceptualized and designed the logo of an oil company in Indonesia.

Aventus Petroindo

Redesigned the folktale storybook "Cerita Rakyat 33 Propinsi Dari Aceh Sampai Papua". All the illustrations are illustrated and redesigned by Caroline.

Picture Book

Designed a website for a company specialized in Muslim goods.

Muslimarket

Created graphic designs used for a fashion e-commerce website.

Denimology

Produced graphics used for the web design of a coffee manufacturer in Indonesia.

JJ Royal

Designed a website for an Indonesian bean-to-bar chocolate brand.

Kakoa Chocolate

Created the UI/UX design of a furniture website.

LIVAZA

Designed the UI/UX of a lingerie website.

La Senza

Created the web design of a woman's lingerie and shapewear shop.

Wacoal

Created the UI/UX design of a cellphone retail shop's website.

Selular Shop

English (British)

Caroline Rocaline has ten-year experience with five years in creative agency industries and five years in digital marketing at a multinational e-commerce agency. As an art director and graphic designer, she has worked on branding, advertising, and ATL/BTL projects for local banking, finance, and telecommunications companies in Indonesia, such as XL axiata, BNI, Astra International, Lippo Insurance, and RBS Bank. At aCommerce, she developed and managed creative and social media campaigns for brands like L’Oreal, Kiehl’s, NYX, St. Ives, Unilever, Garnier, Kose, Laneige, Eiger, Masari, Uniqlo, Delsey, 9to9, Metrox, Hush Puppies, HP, Samsung, Best Denki, and Phillips. Caroline is proficient in Adobe Design software, Google Analytics, Hootsuite, Google Data Studio, and SEMrush.

Caroline Rocaline

Employment Highlights

Education Highlights

Portfolio

Nobu National Bank

APM (Agung Persada Mandiri)

Piatos Hollo

Aventus Petroindo

Picture Book

Muslimarket

Nobu National Bank

APM (Agung Persada Mandiri)

Piatos Hollo

Aventus Petroindo

Picture Book

Muslimarket