Work With High Performing Talents On Demand

contact@hiredigital.com | 1 (617) 528-0943

Work With High Performing Talents On Demand

Work With Talents
Caroline Rocaline

Caroline Rocaline

Graphic Designer

Previously from aCommerce & Iris Worldwide Indonesia.

Caroline Rocaline has ten-year experience with five years in creative agency industries and five years in digital marketing at a multinational e-commerce agency. As an art director and graphic designer, she has worked on branding, advertising, and ATL/BTL projects for local banking, finance, and telecommunications companies in Indonesia, such as XL axiata, BNI, Astra International, Lippo Insurance, and RBS Bank. At aCommerce, she developed and managed creative and social media campaigns for brands like L’Oreal, Kiehl’s, NYX, St. Ives, Unilever, Garnier, Kose, Laneige, Eiger, Masari, Uniqlo, Delsey, 9to9, Metrox, Hush Puppies, HP, Samsung, Best Denki, and Phillips. Caroline is proficient in Adobe Design software, Google Analytics, Hootsuite, Google Data Studio, and SEMrush.

Digital Marketing
Graphic Design
Digital Advertising
Brand Design
Branding
Art Direction
Creative Design
Web Design
Social Media Content Creation
Copywriting
Visual Design
Campaign Design
Marketing Campaigns
Adobe Creative Suite
Google Analytics
Google Data Studio
HootSuite
SEMrush
SEO
PPC
UI Design
UX Design
Caroline Rocaline

Caroline Rocaline

Previously from aCommerce & Iris Worldwide Indonesia.

Graphic Designer

Caroline is Available for Projects

Work with Caroline

Employment Highlights

Graphic Designer, Art Director & Copywriter

Independent

May 2012 - Present (9 years 1 month)

Marketing Planning & Strategy Consultant

aCommerce

July 2018 - May 2019 (10 months)

Creative Marketing Manager

aCommerce

April 2016 - June 2018 (2 years 2 months)

Creative Leader

aCommerce

June 2015 - March 2016 (9 months)

2 More Entries

Education Highlights

MBA

S P Jain School of Global Management (Dubai, Sydney & Singapore)

May 2019 - Present (2 years 1 month)

Bachelor of Design

Universitas Pelita Harapan

August 2004 - September 2008 (4 years 1 month)

Portfolio

Behance

Nobu National Bank

Behance

APM (Agung Persada Mandiri)

Behance

Piatos Hollo

Behance

Aventus Petroindo

Behance

Picture Book

Behance

Muslimarket

Behance

Nobu National Bank

Behance

APM (Agung Persada Mandiri)

Behance

Piatos Hollo

Behance

Aventus Petroindo

Behance

Picture Book

Behance

Muslimarket

Resume

Graphic Designer, Art Director & Copywriter

Independent

May 2012 - Present (9 years 1 month)

  • Worked with clients across various industries, including IT, banking, fashion, FMCG, tech, and marketing.
  • Analyzed the design and strategy of clients' businesses.
  • Designed various projects, including print and digital campaigns.

Marketing Planning & Strategy Consultant

aCommerce

July 2018 - May 2019 (10 months)

  • Conducted a pitch for all potential clients.
  • Helped to forecast client’s monthly budget spend including media plan and define the KPIs periodically, monitored the digital performances, managed communication between vendors and client.
  • Worked on creating dashboard performance for client using Supermetrics and Google Data Studio.
  • Presented the performance to client and managed needed business administration together with finance, management, and legal team.
  • Managed categories, including hardline, banking, fashion, FMCG, and marketplace. Channel range includes social media, affiliate, display ad, marketplace ad, influencers, email marketing, SEO, and SEM.
  • Succeeded in delivering the projects as per proposed KPIs and managed ten clients.

Creative Marketing Manager

aCommerce

April 2016 - June 2018 (2 years 2 months)

  • Managed two sub-divisions (creative and social media) that consist of seven designers, three social media strategists, and two social media officers. Conducted team grooming by internal training regularly, reviewed and supervised teams performances and the outputs.
  • Worked on building the price and product for digital marketing divisions, related to creative and social media services.
  • Pitched, managed, and monitored quality creative, campaign, and social media project.
  • Bridged communications both in the internal teams (within divisions) and external communications (for many clients).
  • Delivered to support 35 clients with hundreds of campaigns and more than 12,800 creatives.
  • Clients: FMCG: L’Oreal, Kiehl’s, NYX, St. Ives, Unilever, Garnier, Kose, Laneige. Fashion & Luxury: Eiger, Masari, Uniqlo, Delsey, 9to9, Metrox, Hush Puppies. Hardline: HP, Samsung, Best Denki, Phillips.

Creative Leader

aCommerce

June 2015 - March 2016 (9 months)

  • Awarded as “Best Marketing aCommerce Indonesia 2015” by Aditya Jamaludin, head of digital marketing of aCommerce for achievement managing the team and projects in servicing 62 clients during the tenure within two years.
  • Built and led design team including recruiting and team development. 

Senior Digital Designer

aCommerce

January 2014 - May 2015 (1 year 4 months)

  • Conducted design/redesign projects of several offline-online creative applications.
  • Collaborated with many UI/UX designers, web developers and tech project managers, head of marketing, PPC, SEO team, PR managers, and other colleagues to deliver creative applications such as mobile app, newsletters, digital static-interactive banners, websites, marketing collaterals, and internal creative design needs.

Art Director

Iris Worldwide Indonesia

November 2011 - May 2012 (6 months)

  • Collaborated with teams in branding, advertising, ATL and BTL creatives for local Banking, Telco companies in Indonesia.
  • Clients: XL axiata, BNI, and Astra International.

Education

MBA, Contemporary Marketing Management

S P Jain School of Global Management (Dubai, Sydney & Singapore)

May 2019 - Present (2 years 1 month)

Bachelor of Design, Visual Communication

Universitas Pelita Harapan

August 2004 - September 2008 (4 years 1 month)