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Rosalind Simpson

Digital Marketer

Rosalind Simpson

Worked at FinTech Connect and SSON.

Rosalind Simpson is a digital marketing manager with both design and marketing background. She has over four years of experience working as a digital marketer on conferences, expos, as well as online events. Working for various companies such as GDR Group, FinTech Connect, and Shared Services and Outsourcing Network (SSON), she has been successful in developing a broad view of the digital marketing process and implementing new methods that have shaped their day-to-day business activities. Rosalind is also an expert in creating marketing plans and utilizing digital marketing channels and tools, including Google Analytics, social media platforms, SEO, and targeted emails.

Digital Marketing
Graphic Design
CRM
Branding
Social Media Management
Rosalind Simpson

Rosalind Simpson

Worked at FinTech Connect and SSON.

Digital Marketer

Rosalind is Available for Projects

Work with Rosalind

Employment Highlights

Digital & Marketing Coordinator

GDR Group

February 2019 - Present (3 years 4 months)

Online Marketing Manager & Event Support

Shared Services & Outsourcing Network (IQPC UK)

September 2018 - December 2018 (4 months)

Online Marketing Manager

SSON Analytics (IQPC UK)

January 2018 - September 2018 (9 months)

Assistant Marketing Manager

FinTech Connect (IQPC UK)

July 2017 - December 2017 (6 months)

Education Highlights

Bachelor of Arts (Hons), Fashion Design & Marketing

London College of Fashion, University of Arts

September 2007 - June 2010 (2 years 10 months)

Fashion Portfolio Access Course, Fashion

London College of Fashion, University of Arts

September 2006 - June 2007 (10 months)

Portfolio

LinkedInEditors

Upgrade Your Social Media Game in 7 Easy Steps

LinkedInEditors

6 Web Design Trends to Consider

Cloud FS World Series

Cash and Liquidity Optimization Europe

Cloud Financial Services Asia 2016

FinTech Connect 2019

FinTech Connect Live 2017

LinkedInEditors

Upgrade Your Social Media Game in 7 Easy Steps

LinkedInEditors

6 Web Design Trends to Consider

Cloud FS World Series

Cash and Liquidity Optimization Europe

Cloud Financial Services Asia 2016

FinTech Connect 2019

FinTech Connect Live 2017

Resume

Digital & Marketing Coordinator

GDR Group

February 2019 - Present (3 years 4 months)

GDR Group provides digital marketing services for small to medium businesses in Sydney, Melbourne, Brisbane, and all other areas of Australia.

  • Managed all digital marketing activities and campaigns for GDR Group (marketing agency), LBH Promotions (print and distribution company), Daizy Gedeon (brand of GDR's CEO), and APS Advisory Group (financial service).
  • Managed Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+ platforms. Increased the social media community and followers.
  • Executed on and off page SEO tasks to support online strategy, and that of clients.
  • Reviewed and optimized social media accounts and websites – identified marketing trends and highlighted key opportunities for innovation, and incorporated these in the 2019 marketing strategy.
  • Wrote and created monthly content plans and scheduled these through Buffer for each brand/social platform.
  • Designed banners and graphics for marketing campaigns and content plans.
  • Utilized Google Analytics and social media insights to review and report on the weekly performance of websites and platforms.
  • Implemented paid search marketing and paid social media campaigns.
  • Developed and monitored email campaigns, as well as coordinated digital marketing automation and CRM.
  • Wrote copy for various online and offline channels and different audiences – this includes blog posts, press releases, social media updates, and advertising copy.
  • Analyzed questionnaires and other forms of client feedback, using these to help promote the business.
  • Tripled the number of leads generated during any GDR Easter campaign (over 300 in 1 month). Increased GDR’s Twitter following from 997 to over 9,680.

Online Marketing Manager & Event Support

Shared Services & Outsourcing Network (IQPC UK)

September 2018 - December 2018 (4 months)

The Shared Services and Outsourcing Network (SSON) is an online news source for global business services executives and business leaders who leverage technology and best practices to improve operational efficiency.

  • Managed the SSON portal and SSON event support activities.
  • Managed SSON's online presence as well as onsite at events, CRM, digital events, client webinars, sponsored campaigns.
  • Created marketing plans and utilized digital marketing channels and tools including social media platforms, SEO and targeted emails to grow membership numbers, EQs, Spex leads, and engagement with existing members.
  • Increased SSOW APAC Digital 2018 registrations by 50% YoY.

Online Marketing Manager

SSON Analytics (IQPC UK)

January 2018 - September 2018 (9 months)

SSON Analytics is the global data analytics center of the Shared Services and Outsourcing Network (SSON), the world's largest community of shared services, outsourcing, and transformation professionals.

  • Owned the strategic planning process and executed all marketing activity for the SSON Analytics portal.
  • Managed paid subscriber accounts, membership acquisition activities, marketing at events, customer service, CRM, social media platforms, email communications, VAW production schedule, content marketing, SEO, PPC campaigns, copywriting, and graphic design.
  • Increased free subscriber numbers by 43% since January 2018.
  • Increased referral traffic from the SSON portal to the SSON Analytics website by 114% between Q2 and Q3 2018.

Assistant Marketing Manager

FinTech Connect (IQPC UK)

July 2017 - December 2017 (6 months)

FinTech Connect is an event which large teams from major banks, insurers, capital market firms, and investors attend to assess and make informed buying decisions on the latest innovations that are changing the face of the sector. It is a division of IQPC.

  • Created and grew the digital footprint for FinTech Connect and its events for almost three years, while managing both FinTech Connect's online portal www.fintechconnect.com and event website www.fintechconnectlive.com.
  • Built on brand awareness each year, implemented all digital strategies across social media platforms, created email communications, managed an online content plan, designed collateral, and supported the head of marketing – resulting in online portal and event attendee registrations, content downloads and Spex leads, a constant growth in website traffic and social media follows.
  • Increased FinTech Connect Live 2017 registration numbers by 140% and the number of event attendees by 79% YoY.

Digital Marketing Executive

FinTech Connect (IQPC UK)

March 2015 - July 2017 (2 years 5 months)

FinTech Connect is an event which large teams from major banks, insurers, capital market firms, and investors attend to assess and make informed buying decisions on the latest innovations that are changing the face of the sector. It is a division of IQPC.

  • Assisted in the strategic development of marketing communications and campaigns for FinTech Connect conferences and expos, using all aspects of digital marketing – print, email (Outlook and MailChimp), remarketing (AdRoll and AdWords), PR, PPC advertising (Twitter, LinkedIn, Facebook).
  • Managed social media schedules via Hootsuite, proofing documents, and content.
  • Performed researching and on-boarding media partners, while building relationships, organizing all deliverables and allocating partner activity to a marketing schedule.
  • Liaised with external design teams to brief and chase event material, making sure each brief is met and remaining on brand.
  • Worked solely across nine websites (WordPress and ASP), populated new event websites, and updated content daily. 

Education

Bachelor of Arts (Hons), Fashion Design & Marketing

London College of Fashion, University of Arts

September 2007 - June 2010 (2 years 10 months)

Modules:

  • Principles of Fashion Marketing
  • The Fashion Design Process and Commercial Context
  • Design and Technical Studies
  • Introduction to Cultural Studies
  • Information and Communication
  • Research Planning
  • Specialism Studies - Lingerie
  • Reflective Discourse
  • Final Major Project: 12,000 Word Dissertation


Was the course representative during the 3rd Year (2009-2010), relaying information from students to the course tutor and the dean.

Fashion Portfolio Access Course, Fashion

London College of Fashion, University of Arts

September 2006 - June 2007 (10 months)

Modules:

  • Photography
  • Fashion Journalism
  • Womenswear Design
  • Accessories Design
  • Information Technology and Photoshop
  • Introduction to Fashion History