Ryan Flanagan
Chatbot Developer

Ryan Flanagan

ManyChat FB Messenger Bot Builder expert.

About

Ryan Flanagan is a digital marketing and management professional with six years of B2B and B2C experience, both under a Fortune 100 company and as an entrepreneur. He is adept at synthesizing stakeholder needs and customer requirements into marketing automation solutions through chatbots. He also has a strong background in creating engaging experiences and solutions through user research and data analytics. Ryan is proficient in using technology platforms such as ManyChat FB Messenger Bot Builder, Adobe Creative Cloud, Basecamp, Camtasia Studio, Salesforce, MailChimp, Sharepoint, Slack, Google Analytics, Survey Monkey, and Zapier.

Employment

5 roles
Nov 2018 - Present 7 years 6 months
Independent
Profitchats

Profitchats provides customized marketing automation services through chatbots.

  • Defined chat experience requirements and functionalities with stakeholders.
  • Identified goals, metrics, and analytics to determine and quantify product value.
  • Leveraged third-party software integrations to transact data delivery of user inputs.
  • Built, deployed, and monitored critical demand generation initiatives to include new user engagement campaigns, messenger chat sequence automation, lead scoring matrix, and data recording and collection.
  • Provided testing of messenger chat experiences and measure against stakeholder goals and objectives.
  • Measured usability and continued performance of chatbot experiences based on user interactions over time.
Jan 2018 - Nov 2018 10 months
Digital Marketing Manager
Independent
  • Managed online ad buys, blogs, website creation and maintenance, lead generation, marketing automation channels, support, and analytics management for a variety of online lifestyle and online retail product brands.
  • Analyzed clients’ digital communication effectiveness through multivariate tests, platforms, and targets.
  • Handled client social media accounts by maintaining social calendars, scheduling posts, and compiling engagement metrics.
  • Built, deployed, and monitored critical demand generation initiatives, such as engagement programs, trigger and batch campaigns, email, webinar, and live event programs. This includes program flow builds, email creation, landing page creation, form creation, list uploads, and data management.
  • Directed content curation efforts by offshore teams.
Jul 2015 - Dec 2017 2 years 5 months
Marketing & Communications Manager
Genuine Parts Company

Genuine Parts Co is an American service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products, and electrical/electronic materials.

  • Directed all program communications for national automotive aftermarket member portfolio consisting of over 17,000 businesses.
  • Developed and implemented national marketing campaigns: advertising creative, media strategy, and new offering deployments.
  • Identified and executed improvements to program market performance touch points including customer experience, digital experience, channel strategy, and digital advertising.
  • Measured data to define and optimize marketing programs and campaigns, including conversion metrics and ROI.
  • Managed company website performance through market research, design, web analytics data, and cross-marketing on related web properties.
  • Handled over 40 agency/vendor partnerships to assist in creative development, member network offerings, discount plans, and business analytics dashboard services.
Aug 2013 - Jul 2015 1 year 11 months
Digital Marketing Specialist
LMS Marketing Experts

LMS Marketing Pte Ltd is a marketing agency that produces gifts and premiums across Asia.

  • Produced digital and print communications, including marketing collateral creation, website management, and training video productions.
  • Facilitated live online webinar training seminars.
  • Managed all first tier user-marketing and sales support for SaaS based offerings.
  • Handled product development.
Apr 2008 - Jul 2013 5 years 3 months
Senior Relationship Banker
BB&T Corporation

BB&T Corporation specializes in online banking, investments, insurance, financial services and banking in Winston-Salem, North Carolina.

  • Managed issue resolution, client retention, and value-based upselling.
  • Recognized as a top-level performer – third highest producer of 75 peers in North Atlanta.
  • Oversaw small business relationships and oversaw brand marketing material placement in the office.

Education

Sep 2000 - Apr 2005 4 years 7 months
Bachelor of Arts, Psychology
The Citadel Charleston, SC
Sep 1996 - Apr 2000 3 years 7 months
The College Preparatory, Diploma
Chattahoochee High School

Portfolio

6 items