Profitchats&nbsp;provides customized marketing automation services through chatbots.<ul><li>Defined chat experience requirements and functionalities with stakeholders.</li><li>Identified goals, metrics, and analytics to determine and quantify product value.</li><li>Leveraged third-party software integrations to transact data delivery of user inputs.</li><li>Built, deployed, and monitored critical demand generation initiatives to include new user engagement campaigns, messenger chat sequence automation, lead scoring matrix, and data recording and collection.</li><li>Provided testing of messenger chat experiences and measure against stakeholder goals and objectives.</li><li>Measured usability and continued performance of chatbot experiences based on user interactions over time.</li></ul>

Independent

<ul><li>Managed online ad buys, blogs, website creation and maintenance, lead generation, marketing automation channels, support, and analytics management for a variety of online lifestyle and online retail product brands.</li><li>Analyzed clients’ digital communication effectiveness through multivariate tests, platforms, and targets.</li><li>Handled client social media accounts by maintaining social calendars, scheduling posts, and compiling engagement metrics.</li><li>Built, deployed, and monitored critical demand generation initiatives, such as engagement programs, trigger and batch campaigns, email, webinar, and live event programs. This includes program flow builds, email creation, landing page creation, form creation, list uploads, and data management.</li><li>Directed content curation efforts by offshore teams.</li></ul>

Digital Marketing Manager

Genuine Parts Co is an American service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products, and electrical/electronic materials.<ul><li>Directed all program communications for national automotive aftermarket member portfolio consisting of over 17,000 businesses.</li><li>Developed and implemented national marketing campaigns: advertising creative, media strategy, and new offering deployments.</li><li>Identified and executed improvements to program market performance touch points including customer experience, digital experience, channel strategy, and digital advertising.</li><li>Measured data to define and optimize marketing programs and campaigns, including conversion metrics and ROI.</li><li>Managed company website performance through market research, design, web analytics data, and cross-marketing on related web properties.</li><li>Handled over 40 agency/vendor partnerships to assist in creative development, member network offerings, discount plans, and business analytics dashboard services.</li></ul>

Marketing & Communications Manager

LMS Marketing Pte Ltd is a marketing agency that produces gifts and premiums across Asia.<ul><li>Produced digital and print communications, including marketing collateral creation, website management, and training video productions.</li><li>Facilitated live online webinar training seminars.</li><li>Managed all first tier user-marketing and sales support for SaaS based offerings.</li><li>Handled product development.</li></ul>

Digital Marketing Specialist

BB&amp;T Corporation specializes in online banking, investments, insurance, financial services and banking in Winston-Salem, North Carolina.<ul><li>Managed issue resolution, client retention, and value-based upselling.</li><li>Recognized as a top-level performer – third highest producer of 75 peers in North Atlanta.</li><li>Oversaw small business relationships and oversaw brand marketing material placement in the office.</li></ul>

Senior Relationship Banker

Managed issue resolution, client retention, and value-based upselling for a bank holding company in Winston-Salem, NC. Recognized as a top-level performer – third highest producer of 75 peers in North Atlanta.

BB&T Bank

Ryan Flanagan

Produced digital and print communications, including marketing collateral creation, website management, and training video productions for a marketing agency in Singapore.

LMS Marketing Pte Ltd

Handled all digital marketing activities for an auto repair company, from mobile apps to email to social media. Integrated with the larger digital team, supporting digital strategies and leveraging enterprise tools, like Sprinklr.

NAPA AutoCare

Wrote an article discussing the specific problems faced by small businesses.

Why Online Lead Generation Is the #1 Problem for Small Businesses

Provided customized marketing automation services through chatbots.

ProfitChats

Created a case study for an automotive repair business, analyzing the phone calls and text message content of 100 user interactions for 3 weeks.

Aero Auto Repair

English (American)

Ryan Flanagan is a digital marketing and management professional with six years of B2B and B2C experience, both under a Fortune 100 company and as an entrepreneur. He is adept at synthesizing stakeholder needs and customer requirements into marketing automation solutions through chatbots. He also has a strong background in creating engaging experiences and solutions through user research and data analytics. Ryan is proficient in using technology platforms such as ManyChat FB Messenger Bot Builder, Adobe Creative Cloud, Basecamp, Camtasia Studio, Salesforce, MailChimp, Sharepoint, Slack, Google Analytics, Survey Monkey, and Zapier.

Ryan Flanagan

Employment Highlights

Education Highlights

Portfolio

BB&T Bank

LMS Marketing Pte Ltd

NAPA AutoCare

Why Online Lead Generation Is the #1 Problem for Small Businesses

ProfitChats

Aero Auto Repair

BB&T Bank

LMS Marketing Pte Ltd

NAPA AutoCare

Why Online Lead Generation Is the #1 Problem for Small Businesses

ProfitChats

Aero Auto Repair