Samantha Tonge
B2B Writing

Samantha Tonge

Specializes in technical & industrial manufacturing sectors.

About

Samatha Tonge is a marketing consultant specializing in B2B marketing for small to medium-sized businesses in technical and industrial manufacturing sectors across Edinburgh and the Lothians. She has 15 years of experience working in construction, engineering, and B2B tech companies, ranging from small organizations to large multinationals. At SKF, she developed and implemented the business unit's marketing strategy and day-to-day marketing activities, including marketing research, campaign strategy and overview, event management, marketing automation, and line management.

Employment

8 roles
Feb 2019 - Present 7 years 3 months
B2B Marketing Specialist
Independent
  • Specialized in B2B marketing for small to medium-sized businesses in technical and industrial manufacturing sectors, primarily in Edinburgh and the Lothians.
  • Developed branding, marketing strategy, marketing communications, and marketing insights for clients.
Oct 2018 - Jan 2019 3 months
Marketing Manager
Mapix Technologies Ltd

Mapix Technologies specializes in LiDAR solutions and system integration in the fields of mapping, autonomous vehicles, industrial, and robotics.

  • Delivered an international marketing strategy across three different product portfolios with a focus on North America and UK/Europe.
  • Increased brand awareness and generating leads, working closely with the business development and sales team to increase sales revenue.
  • Collaborated with the technical team to plan and deliver product enhancements and new product launches.
Jan 2011 - Sep 2018 7 years 8 months
Strategic Marketing Manager
SKF
  • Managed industrial B2B marketing.
  • Developed and implemented the business unit's marketing strategy and day-to-day marketing activities, including marketing research, campaign strategy and overview, event management, marketing automation, and line management.
Jun 2008 - Dec 2010 2 years 6 months
Direct Marketing Coordinator
SKF
  • Project managed and coordinated direct marketing, including email and direct mail.
  • Managed marketing research, including telemarketing research and secondary research,
  • Provided services in SEO, AdWords campaigns, and CRM management.
Apr 2007 - Jun 2008 1 year 2 months
Marketing Executive
Kingspan Off-Site

Kingspan Off-Site was a manufacturer of timber and steel building systems. It was a division of the Kingspan Group plc.

  • Performed a B2B marketing role in the construction industry.
  • Managed the creation of printed materials, website copywriting, market research, managing events, direct marketing coordination, and CRM management.
Mar 2006 - Apr 2007 1 year 1 month
Marketing Assistant
Avebury International

Avebury is the practical construction consultancy with a focus on affordable housing.

  • Performed a construction marketing role focused on affordable housing development.
  • Assisted in marketing planning, managing creation of printed materials, website management, market research, managing events, direct marketing coordination, and CRM management.
Oct 2004 - Jan 2006 1 year 3 months
Promotions Assistant
Millennium Promotions & Design (MPD Ltd)
  • Oversaw promotions and events as well as answering the phone.
  • Managed invoicing, updated company database, and kept the company files in order.
Jan 2004 - Oct 2004 9 months
Sales Administrator
Sensonics Ltd

Sensonics Ltd. manufactures a range of sensors and systems to meet industry requirements as well as providing services such as turn-key installations and on-site vibration monitoring. 

  • Administered database and sales order processing.
  • Created marketing collateral.

Education

Sep 2015 - Jul 2017 1 year 10 months
CAM Foundation: Digital Marketing Diploma, Digital Marketing
Chartered Institute of Marketing
Sep 2010 - Jul 2011 10 months
CIM Professional Diploma, Marketing
Chartered Institute of Marketing
Sep 2008 - Jul 2010 1 year 10 months
CIM Professional Certificate, Marketing
Chartered Institute of Marketing

Portfolio

6 items