- Specialized in B2B marketing for small to medium-sized businesses in technical and industrial manufacturing sectors, primarily in Edinburgh and the Lothians.
- Developed branding, marketing strategy, marketing communications, and marketing insights for clients.
Samantha Tonge
About
Samatha Tonge is a marketing consultant specializing in B2B marketing for small to medium-sized businesses in technical and industrial manufacturing sectors across Edinburgh and the Lothians. She has 15 years of experience working in construction, engineering, and B2B tech companies, ranging from small organizations to large multinationals. At SKF, she developed and implemented the business unit's marketing strategy and day-to-day marketing activities, including marketing research, campaign strategy and overview, event management, marketing automation, and line management.
Employment
Mapix Technologies specializes in LiDAR solutions and system integration in the fields of mapping, autonomous vehicles, industrial, and robotics.
- Delivered an international marketing strategy across three different product portfolios with a focus on North America and UK/Europe.
- Increased brand awareness and generating leads, working closely with the business development and sales team to increase sales revenue.
- Collaborated with the technical team to plan and deliver product enhancements and new product launches.
- Managed industrial B2B marketing.
- Developed and implemented the business unit's marketing strategy and day-to-day marketing activities, including marketing research, campaign strategy and overview, event management, marketing automation, and line management.
- Project managed and coordinated direct marketing, including email and direct mail.
- Managed marketing research, including telemarketing research and secondary research,
- Provided services in SEO, AdWords campaigns, and CRM management.
Kingspan Off-Site was a manufacturer of timber and steel building systems. It was a division of the Kingspan Group plc.
- Performed a B2B marketing role in the construction industry.
- Managed the creation of printed materials, website copywriting, market research, managing events, direct marketing coordination, and CRM management.
Avebury is the practical construction consultancy with a focus on affordable housing.
- Performed a construction marketing role focused on affordable housing development.
- Assisted in marketing planning, managing creation of printed materials, website management, market research, managing events, direct marketing coordination, and CRM management.
- Oversaw promotions and events as well as answering the phone.
- Managed invoicing, updated company database, and kept the company files in order.
Sensonics Ltd. manufactures a range of sensors and systems to meet industry requirements as well as providing services such as turn-key installations and on-site vibration monitoring.
- Administered database and sales order processing.
- Created marketing collateral.
