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Digital Transformation Specialist
Sanchit Sanga
Chief digital officer previously from Mindshare.
Sanchit Sanga is a digital strategist with experience in building digital marketing and communications businesses in Asia-Pacific, Middle East, and North Africa regions. He has deep expertise in performance marketing, e-commerce, programmatic advertising, social and influencer marketing, web analytics, search and mobile marketing, and brand development. At Mindshare, he has developed digital strategies for blue-chip companies such as Unilever, Pepsico, Nestlé, American Express, HSBC, Jaguar Land Rover, Volvo, and Nike, and established Mindshare's FAST performance division. His experience also includes deploying strategic partnership programs with some of the top digital companies, including Google, Yahoo, Facebook, MSN, Baidu, and Tencent.
Sanchit Sanga
Chief digital officer previously from Mindshare.
Digital Transformation Specialist
Sanchit is Available for Projects
Work with SanchitEmployment Highlights
Digital Management Consultant & Strategic Advisor
Independent
March 2019 - Present (5 years 2 months)
AMEA Chief Digital Officer & CEO of FAST Performance Division
Mindshare
May 2017 - October 2018 (1 year 6 months)
APAC Chief Digital Officer
Mindshare
April 2015 - April 2017 (2 years 1 month)
APAC Regional Digital Leader
Mindshare
July 2012 - March 2015 (2 years 9 months)
Education Highlights
Post Graduate Diploma, Management, Marketing & International Business
Symbiosis Institute of Management Studies
January 1996 - December 1998 (3 years)
Bachelor of Arts, Political Science
Maharishi Dayanand University
January 1993 - December 1996 (4 years)
Portfolio
IAB Southeast Asia & India
Search Isn't Sexy, but It's About to Be
YouTube
Attribution Modeling and Digital Measurement
IAB Southeast Asia & India
Search Isn't Sexy, but It's About to Be
YouTube
Attribution Modeling and Digital Measurement
Resume
Digital Management Consultant & Strategic Advisor
Independent
March 2019 - Present (5 years 2 months)
- Worked as a key strategic business partner, helping develop, execute, and optimize digital programs that help in unprecedented growth for partners.
- Collaborated with the management teams of high growth, digitally focused businesses to identify new growth areas, complimentary partnerships, and new markets.
- Introduced disruptive digital companies that help solve brand needs in the complex, digital-first, and multi-touchpoint world.
- Engaged extensive network of client and partner relationships to look at the blue ocean opportunity in emerging consumer and B2B portfolios.
- Acted as a resident advisor to senior management on monetization strategy, agile marketing, and corporate development matters.
AMEA Chief Digital Officer & CEO of FAST Performance Division
Mindshare
May 2017 - October 2018 (1 year 6 months)
- Was responsible for leadership, management, and operations of all digital projects across clients and continents.
- Led the agency's digital innovation efforts, including its partnership model program with established players and emerging startup ecosystem.
- Developed digital strategies for global blue-chip companies such as Unilever, Pepsico, Nestle, American Express, HSBC, Jaguar Land Rover, Volvo, Facebook, and Nike.
- Established data-driven marketing division Mindshare FAST with billings worth 150 million within one year.
- Achieved total digital contribution to business worth US$2.5 billion, which is 40% of all client spends.
- Managed a challenger team to become the most highly awarded and recognized digital business in the Asia Pacific.
APAC Chief Digital Officer
Mindshare
April 2015 - April 2017 (2 years 1 month)
- Developed company's partnership marketing approach, including the launch of innovation units dedicated to e-commerce, social media, digital content, data and analytics, real-time content development, and distribution.
- Trained and mentored internal digital champions and clients to build capability at the market level. Hired digital leaders across all markets and leading all C-level client pitches.
- Won APAC digital agency of the year twice and APAC mobile agency of the year five years in a row.
- Appointed as the co-chairman of the Internet advertising board of Singapore.
APAC Regional Digital Leader
Mindshare
July 2012 - March 2015 (2 years 9 months)
- Built and scaled digital products and services across integrated marketing.
- Consulted clients regionally and locally on their digital marketing strategies which deliver on brand building and ROI-driven marketing outcomes.
- Deployed strategic partnership programs with some of the top digital companies like Google, Yahoo, Facebook, Msn, Baidu, and Tencent to deliver saving efficiency of 30-40%.
APAC Head of Search Marketing & Contextual
GroupM
July 2008 - July 2012 (4 years 1 month)
- Established GroupM’s search and contextual marketing offering in all Asia Pacific markets.
- Defined service architecture, best practices, USP, and processes based on specific country requirements.
- Provided real-time data management and optimization decision strategies through dashboards and liquid data interfaces.
- Configured “Metrics that matter,“ a measurement and evaluation framework encompassing social media, mobile, search marketing, display advertising, and web analytics, which was adopted globally.
Education
Post Graduate Diploma, Management, Marketing & International Business
Symbiosis Institute of Management Studies
January 1996 - December 1998 (3 years)
Bachelor of Arts, Political Science
Maharishi Dayanand University
January 1993 - December 1996 (4 years)