<ul><li>Was a student representative during her time at the university.</li></ul>

<ul><li>Provided end-to-end digital marketing services for clients in the health, fitness, wellness, and travel industries, including brand and marketing strategy, social media strategy, and paid social advertising.</li><li>Created and implemented social media strategies for leading London gyms, increasing engagement and customer acquisition.</li><li>Managed social media accounts and campaigns across multiple platforms, ensuring consistent brand voice and optimised performance.</li><li>Achieved a cost per lead of £4 for a chain of yoga studios and grew email databases by thousands with minimal spend, achieving a CPL of under £1.</li><li>Delivered content creation, copywriting, and campaign management to support client visibility and growth.</li><li>Secured travel partnerships and produced written content to enhance brand storytelling and online presence.</li></ul>

Marketing & Social Media Consultant

<ul><li>Created social media strategies for global brands including Amnesty International, HSBC and Philips.</li><li>Nominated for B2B LinkedIn Marketing Award for work on Inmarsat, a global aviation brand.</li><li>Created and executed a social campaign for Amnesty International to raise awareness and donations for refugees in key countries.</li></ul>

Social Strategist

OMD UK&nbsp;is a UK-based marketing performance company that represents some of the world's biggest brands.<ul><li>Led on the Boots account, planned and executed all major campaigns, including Black Friday and Christmas campaigns.</li><li>Ran a hugely successful January campaign for easyJet, brought an ROI of over 4.</li><li>Managed Heinz Beans new brand campaign, supported the TVC launch, and ran a brand lift study alongside it.</li><li>Supported Pinterest's 'Pinstitute' event.</li><li>Worked for various brands including Boots, No7, Soap &amp; Glory, Seventeen, Heinz, easyJet, Weight Watchers, SSE, and PepsiCo.</li></ul>

Paid Social Manager

Teletext Holidays&nbsp;is a British travel company providing great value holidays at affordable prices.<ul><li>Managed all social media activity both paid and organic.</li><li>Implemented an organic social media strategy as well as a commercially profitable direct response social function for the first time in the company's history.</li><li>Spoke at a GADM travel event on social media strategy.</li><li>Was a finalist for Masters of Marketing's Rising Star of The Year in 2015.</li></ul>

Social Media Manager

Holiday Extras is a travel booking company in the UK focusing on building a selection of travel apps and services, curating the best products and services and delivering exceptional service.<ul><li>Managed social accounts and planned, measured, and reported on ROI from social channels.</li><li>Acted as the editor of the company blog - managing several freelance writers and sub-editing articles.</li><li>Gained both Google Analytics and Advanced Grammar qualifications.</li></ul>

Social Media & Content Strategist

Managed social accounts for a travel booking company in the UK. Planned, measured, and reported on ROI from social channels.

Holiday Extras

Sarah Davis

Managed all social media activity, both paid and organic for a British travel company.

Teletext Holidays

Supported Pinterest's 'Pinstitute' event, as a social advertising manager for OMD UK.

Pinstitute

Created and implemented social media strategies for various companies.

Social Media Strategy

Developed social media management for DOSE, an online magazine.

DOSE - Instagram Management

Wrote a comprehensive guide to travel to Gran Canaria, things to do and where to stay.

Holiday Extras Travel Guide

Shared the reasons why it's best to ditch the standard working habits.

Why You Dont Have to Work 8 Hours a Day to Be Productive

Wrote an article on the importance of kindness to maximize career success.

Kindness is Your Biggest Asset at Work

Shared how introversion can be an incredibly powerful tool to be a successful business person.

You Don't Have to Be the Loudest Person in the Room to Make an Impact

Discussed how chronic busyness can be insidious, and the difference between being busy and being stressed.

We Need to Stop Glorifying Busy

Sarah Davis' Website

English (British)

Sarah Davis is a Social Media and Marketing Consultant with experience delivering paid and organic strategies for global brands. She specialises in social media management, paid social advertising, and content creation, helping businesses engage audiences and drive measurable growth.  Her career spans agency roles at Ogilvy UK and OMD UK, where she created award-nominated campaigns for Amnesty International, HSBC, Philips, and Inmarsat, and led paid social for Boots, easyJet, Heinz, PepsiCo, and Weight Watchers. She has also managed social media in-house for Teletext Holidays and Holiday Extras, and since 2018 has consulted independently for clients in the health, fitness, wellness, and travel sectors, achieving industry-leading ROI and engagement results.

Sarah Davis

Employment Highlights

Education Highlights

Portfolio

Holiday Extras

Teletext Holidays

Pinstitute

Social Media Strategy

DOSE - Instagram Management

Holiday Extras Travel Guide

Holiday Extras

Teletext Holidays

Pinstitute

Social Media Strategy

DOSE - Instagram Management

Holiday Extras Travel Guide