Shane Samuel

• Edited and retouched photos using the latest industry standards for digital use.
• Prepared, named and sent images to clients according to production specifications.

Kaplan Test Prep offers test preparation, practice tests, and private tutoring for more than 90 standardized tests.

• Managed brand presence and overall growth strategy on Amazon.
• Developed Amazon-specific marketing copy, for all products, aligned with KTP brand messaging.
• Translated analytical findings into actionable insights, concise business actions, and recommendations.
• Interpreted the tradeoffs, ROI, and strategy implications of potential new initiatives to drive sales.
• Initiated, tested, and optimized paid search campaigns (including A/B testing) to ensure delivery is maximizing daily, weekly, and monthly ROI and growth targets.
• Analyzed data using statistical techniques and provided ongoing reports.
• Built and managed promotional calendar, highlighting marketing and consumer targeting strategies.
• Developed KTP merchandising style guide and ensured consistency across product lines.
• Compiled, created, and delivered product page enhancements, including text, images, and videos.

Waldner’s Business Environments operates as an office furniture dealer in the New York Metropolitan area.

• Vetted, created, and submitted request for proposals received by the sales team.
• Leveraged market data and competitive research to enhance positioning.
• Developed and delivered benefit-focused messaging across all marketing communication channels.
• Tracked, monitored, and reported on the performance of online marketing initiatives, campaigns and social media activities.
• Prepared marketing collateral and support sales professionals on major pursuits.
• Led tradeshow-related logistics including pre-planning, marketing materials, and liaising with prospective and existing clients.
• Photographed interior work done for clients such as Jacob Javits Center, Stony Brook University, and Macy’s.

• Designed and developed cross-platform images and templates for the web, social media, presentations, and various collateral.
• Developed the voice and content strategies for all social media platforms.
• Assisted the marketing manager in creating, executing, and maintaining existing and new marketing programs.
• Maintained documentation of job progression and track projects to ensure timely completion.
• Photographed interior work done for clients such as Jacob Javits Center, Stony Brook University, and Macy’s.

Instinctive is an account-based content marketing platform for B2B companies.

• Assisted with the management of client accounts such as Blackberry and Plated.
• Managed campaign performance as well as developed and executed optimization recommendations.
• Translated market and native advertising business strategies into specific actions that generate impressions and engagement for client campaigns.

EquancyNo11 is a brand strategy and creative agency that specializes in designing impactful visual stories for beauty, fashion and lifestyle brands.

• Managed client accounts such as LANCÔME, Max Mara, and Dolce Vita.
• Identified and developed strategic plans and recommendations to define brand elements and tone based on market research analysis.
• Created and presented compelling written and graphical presentation materials in PowerPoint and InDesign.
• Conducted targeted research into brand development, competitive landscape, and business white space.
• Identified new business opportunities through market research.
• Provided strategy development and solution development to support new business activities and existing client relationships.
• Copy wrote marketing initiatives and coordinated communications with colleagues to promote content, news and other information.