<ul><li>Managed marketing and community outreach activities including social, partnerships, events and branding to raise awareness and drive engagement for accelerator and startup programs.</li><li>Developed and implemented social media and communication campaigns and strategies by providing engaging content for all social media and professional accounts.</li><li>Responded to customers inquiry in a timely manner and reported feedback and online reviews.</li></ul>

Marketing & Community Manager

<ul>
	<li>Worked for Linde &amp; Siemens Connected Safety Challenge, a joint hackathon aimed at creating new workplace safety tech. Supervised recruitment and communications outreach (social networks, email campaigns, meet up groups), and secured participation from selected universities, developer communities and tech start-ups.</li>
	<li>Organized workflow and client servicing systems for UltraSuperNew, a creative services startup based in Singapore. Ensured all creative deliverables were delivered within scope and budgets while maintaining team collaboration and resource optimization.</li>
	<li>Managed media strategy &amp; content development for Tech &amp; Humanity Conference last Sept 2017 organized by Impact Hub Singapore, Singapore&#39;s largest co-working community of entrepreneurs and creatives.</li>
	<li>Developed content strategy and creation for &quot;Explore the Inclusive Side of Singapore&quot; campaign by Be Inclusive, Southeast Asia&rsquo;s first-of-its-kind app platform that helps minority communities discover inclusive places and services.</li>
</ul>

Project Management & Content Specialist

<ul><li>Managed day-to-day driving of integrated communications campaigns, media relations strategy, content development and amplification across owned, paid and earned channels.</li><li>Set up communication and workflow systems among client and internal teams as the project lead for regional and global campaigns.</li><li>Developed new business proposals, budgeting and scope of work documents for agency's top retainer accounts.</li><li>Clients: Alibaba Cloud, DHL, Lenovo Social Media Worldwide, Cisco APJ and ACI and the Universal Payments (UP) leader.</li></ul>

Consultant & Content Specialist

<p>FutureBrand unites experts in strategy, design, innovation and experience, who work together across the globe to harness the power of brand for growth.</p>

<ul>
	<li>Co-managed the day-to-day client relationship, ensured all assigned projects are delivered on time, and within budget.</li>
	<li>Coordinated work plans, proposals and timelines as required by the project.</li>
	<li>Analyzed project variations and new client requests; proactively proposing alternative solutions and approaches that deliver value to the client.</li>
	<li>Worked closely with the strategy and creative teams to develop tools, solutions and services across brand strategy and brand experience.</li>
</ul>

Client Business Manager

<p>Ate&nbsp;is an integrated communications agency offering branding, PR, events and digital services in Singapore.</p>

<ul>
	<li>Provided services for client accounts across the lifestyle, food &amp; beverage and hospitality sectors, as a communications and media specialist.</li>
	<li>Responded appropriately to clients&rsquo; requests, concerns and update on project status as day-to-day contact for clients.</li>
	<li>Conducted daily monitoring of industry trends and competitor news, thus developing keen sense of interest in consumer insights and market research.</li>
	<li>Co-managed in-market PR agencies during Global PR campaign for Singapore Tourism Board&#39;s Singapore International Culinary Exchange (SPICE) program, which helped raise the visibility and profile of Singapore&#39;s cuisine and culinary talent globally.</li>
	<li>Managed and coordinated regional media FAM trips, securing top-tier media interviews and media engagements for client.</li>
	<li>Clients: Unilever Food Solutions Singapore, Roomorama (Asia&#39;s leading online platform for short-term rentals), Food&amp;HotelAsia2012 (or FHA2012, Asia&#39;s largest food and hospitality industry event) and Capella Singapore.</li>
</ul>

Public Relations Consultant

<ul><li>Provided PR support for accounts across various practice fields such as consumer, public affairs, corporate and technology.</li><li>Assisted in editorial support for collaterals and communication materials such as factsheets, briefing documents, press releases and media invites.</li><li>Liaised with third-party vendors for media events and external project costs.</li><li>Conducted media monitoring and provided qualitative media coverage analysis.</li><li>Clients: CA Technologies, Medtronic, Stuttgart Auto and EDB Investments.</li></ul>

Public Relations Executive

Created content and managed the Be Inclusive Facebook platform to drive the importance of same-language subtitles or captions in movies for deaf cinema-goers.

Deaf-friendliness of Cinemas in Singapore

Sheena Cheong

Sheena developed content on how rating the trans-inclusiveness of doctors can help transgender people find healthcare more easily.

Trans-inclusiveness of Doctors

Developed content strategy and creation of a campaign by Be Inclusive (be-inclusive.com), Southeast Asia’s first-of-its-kind app platform that helps minority communities discover inclusive places and services.

Explore the Inclusive Side of Singapore

Collaborated with Lenovo's global social team to develop and execute a year-long content strategy to drive engagement and brand love among Lenovo’s global community of audiences across Facebook and Instagram.

Lenovo Across Social Media World

Lenovo (@lenovo)

Built media and public relations strategy, and produced content to support promotion and engagement activities.

Media Strategy & Content Development for Tech & Humanity Conference

Worked with DHL to oversee and execute the multi-channel launch campaign that covered creative social ads, email marketing and content amplification to drive traffic to the site.

Logistics of Things: Insights on Logistics Trends, Trade and Commerce by DHL

Co-managed “Into the Wild” video production for the launch of Lenovo's Phab2Pro, the world’s first Tango-enabled smartphone in Singapore.

Step Into the Wild with Lenovo Phab 2 Pro

She published an article on Digital Market Asia sharing tips on how to improve techniques on content marketing.

How to Stay Focused on Content Marketing Efforts

English (British)

An outstanding PR, content and project management specialist, Sheena Cheong has eight solid years of experience working on creative production, marketing and communication campaigns. She has worked for companies ranging from integrated communications agencies to the world’s largest brands including Alibaba Cloud, DHL, Lenovo, Cisco and Southeast Asia’s biggest unicorns including Lazada and Grab. Sheena has a proven track record and expertise in delivering comprehensive marketing and branding campaigns for corporate and startup brands across Asia.

Sheena Cheong

Employment Highlights

Education Highlights

Portfolio

Deaf-friendliness of Cinemas in Singapore

Trans-inclusiveness of Doctors

Explore the Inclusive Side of Singapore

Lenovo Across Social Media World

Media Strategy & Content Development for Tech & Humanity Conference

Logistics of Things: Insights on Logistics Trends, Trade and Commerce by DHL

Deaf-friendliness of Cinemas in Singapore

Trans-inclusiveness of Doctors

Explore the Inclusive Side of Singapore

Lenovo Across Social Media World

Media Strategy & Content Development for Tech & Humanity Conference

Logistics of Things: Insights on Logistics Trends, Trade and Commerce by DHL