Sheena Cheong

• Worked for Linde & Siemens Connected Safety Challenge, a joint hackathon aimed at creating new workplace safety tech. Supervised recruitment and communications outreach (social networks, email campaigns, meet up groups), and secured participation from selected universities, developer communities and tech start-ups.
• Organized workflow and client servicing systems for UltraSuperNew, a creative services startup based in Singapore. Ensured all creative deliverables were delivered within scope and budgets while maintaining team collaboration and resource optimization.
• Managed media strategy & content development for Tech & Humanity Conference last Sept 2017 organized by Impact Hub Singapore, Singapore's largest co-working community of entrepreneurs and creatives.
• Developed content strategy and creation for "Explore the Inclusive Side of Singapore" campaign by Be Inclusive, Southeast Asia’s first-of-its-kind app platform that helps minority communities discover inclusive places and services.

• Managed day-to-day driving of integrated communications campaigns, media relations strategy, content development and amplification across owned, paid and earned channels.
• Set up communication and workflow systems among client and internal teams as the project lead for regional and global campaigns.
• Developed new business proposals, budgeting and scope of work documents for agency's top retainer accounts.
• Clients: Alibaba Cloud, DHL, Lenovo Social Media Worldwide, Cisco APJ and ACI and the Universal Payments (UP) leader.

FutureBrand unites experts in strategy, design, innovation and experience, who work together across the globe to harness the power of brand for growth.

• Co-managed the day-to-day client relationship, ensured all assigned projects are delivered on time, and within budget.
• Coordinated work plans, proposals and timelines as required by the project.
• Analyzed project variations and new client requests; proactively proposing alternative solutions and approaches that deliver value to the client.
• Worked closely with the strategy and creative teams to develop tools, solutions and services across brand strategy and brand experience.

Ate is an integrated communications agency offering branding, PR, events and digital services in Singapore.

• Provided services for client accounts across the lifestyle, food & beverage and hospitality sectors, as a communications and media specialist.
• Responded appropriately to clients’ requests, concerns and update on project status as day-to-day contact for clients.
• Conducted daily monitoring of industry trends and competitor news, thus developing keen sense of interest in consumer insights and market research.
• Co-managed in-market PR agencies during Global PR campaign for Singapore Tourism Board's Singapore International Culinary Exchange (SPICE) program, which helped raise the visibility and profile of Singapore's cuisine and culinary talent globally.
• Managed and coordinated regional media FAM trips, securing top-tier media interviews and media engagements for client.
• Clients: Unilever Food Solutions Singapore, Roomorama (Asia's leading online platform for short-term rentals), Food&HotelAsia2012 (or FHA2012, Asia's largest food and hospitality industry event) and Capella Singapore.

• Provided PR support for accounts across various practice fields such as consumer, public affairs, corporate and technology.
• Assisted in editorial support for collaterals and communication materials such as factsheets, briefing documents, press releases and media invites.
• Liaised with third-party vendors for media events and external project costs.
• Conducted media monitoring and provided qualitative media coverage analysis.
• Clients: CA Technologies, Medtronic, Stuttgart Auto and EDB Investments.