Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Sheena Cheong

Sheena Cheong

Public Relations Specialist

PR specialist for Lenovo, Lazada & Alibaba Cloud.

An outstanding PR, content and project management specialist, Sheena Cheong has eight solid years of experience working on creative production, marketing and communication campaigns. She has worked for companies ranging from integrated communications agencies to the world’s largest brands including Alibaba Cloud, DHL, Lenovo, Cisco and Southeast Asia’s biggest unicorns including Lazada and Grab. Sheena has a proven track record and expertise in delivering comprehensive marketing and branding campaigns for corporate and startup brands across Asia.

Communications
Digital Marketing
Public Relations
Media Relations
Community Managers
B2B Content
Longform Content
Shortform Content
Advertising Content Strategy
Brand Strategist
Content Strategy
Media Planning
Social & Digital Campaign Management
Project Management
Sheena Cheong

Sheena Cheong

PR specialist for Lenovo, Lazada & Alibaba Cloud.

Public Relations Specialist

Sheena is Available for Projects

Work with Sheena

Employment Highlights

Marketing & Community Manager

German Entrepreneurship Asia

April 2019 - Present (2 years 7 months)

Project Management & Content Specialist

Independent

July 2017 - March 2019 (2 years 8 months)

Consultant & Content Specialist

Text100

November 2014 - April 2017 (2 years 5 months)

Client Business Manager

FutureBrand

September 2013 - September 2014 (1 year)

2 More Entries

Education Highlights

Bachelor of Communication

University of Newcastle

September 2008 - September 2011 (3 years)

Resume

Marketing & Community Manager

German Entrepreneurship Asia

April 2019 - Present (2 years 7 months)

Sheena managed marketing and community outreach activities including social, partnerships, events and branding to raise awareness and drive engagement for accelerator and startup programs.

  • Developed and implemented social media and communication campaigns and strategies by providing engaging content for all social media and professional accounts.
  • Responded to customers inquiry in a timely manner and reported feedback and online reviews.

Project Management & Content Specialist

Independent

July 2017 - March 2019 (2 years 8 months)

  • Worked for Linde & Siemens Connected Safety Challenge, a joint hackathon aimed at creating new workplace safety tech. Supervised recruitment and communications outreach (social networks, email campaigns, meet up groups), and secured participation from selected universities, developer communities and tech start-ups.
  • Organized workflow and client servicing systems for UltraSuperNew, a creative services startup based in Singapore. Ensured all creative deliverables were delivered within scope and budgets while maintaining team collaboration and resource optimization.
  • Managed media strategy & content development for Tech & Humanity Conference last Sept 2017 organized by Impact Hub Singapore, Singapore's largest co-working community of entrepreneurs and creatives.
  • Developed content strategy and creation for "Explore the Inclusive Side of Singapore" campaign by Be Inclusive, Southeast Asia’s first-of-its-kind app platform that helps minority communities discover inclusive places and services.

Consultant & Content Specialist

Text100

November 2014 - April 2017 (2 years 5 months)

She managed day-to-day driving of integrated communications campaigns, media relations strategy, content development and amplification across owned, paid and earned channels.

  • Set up communication and workflow systems among client and internal teams as the project lead for regional and global campaigns.
  • Developed new business proposals, budgeting and scope of work documents for agency's top retainer accounts.
  • Clients: Alibaba Cloud, DHL, Lenovo Social Media Worldwide, Cisco APJ and ACI and the Universal Payments (UP) leader.

Client Business Manager

FutureBrand

September 2013 - September 2014 (1 year)

FutureBrand unites experts in strategy, design, innovation and experience, who work together across the globe to harness the power of brand for growth.

  • Co-managed the day-to-day client relationship, ensured all assigned projects are delivered on time, and within budget.
  • Coordinated work plans, proposals and timelines as required by the project.
  • Analyzed project variations and new client requests; proactively proposing alternative solutions and approaches that deliver value to the client.
  • Worked closely with the strategy and creative teams to develop tools, solutions and services across brand strategy and brand experience.

Public Relations Consultant

The Ate Group

August 2011 - July 2013 (2 years 11 months)

Ate is an integrated communications agency offering branding, PR, events and digital services in Singapore.

  • Provided services for client accounts across the lifestyle, food & beverage and hospitality sectors, as a communications and media specialist.
  • Responded appropriately to clients’ requests, concerns and update on project status as day-to-day contact for clients.
  • Conducted daily monitoring of industry trends and competitor news, thus developing keen sense of interest in consumer insights and market research.
  • Co-managed in-market PR agencies during Global PR campaign for Singapore Tourism Board's Singapore International Culinary Exchange (SPICE) program, which helped raise the visibility and profile of Singapore's cuisine and culinary talent globally.
  • Managed and coordinated regional media FAM trips, securing top-tier media interviews and media engagements for client.
  • Clients: Unilever Food Solutions Singapore, Roomorama (Asia's leading online platform for short-term rentals), Food&HotelAsia2012 (or FHA2012, Asia's largest food and hospitality industry event) and Capella Singapore.

Public Relations Executive

Hill & Knowlton (SEA)

September 2010 - June 2011 (1 year 9 months)

Sheena provided PR support for accounts across various practice fields such as consumer, public affairs, corporate and technology.

  • Assisted in editorial support for collaterals and communication materials such as factsheets, briefing documents, press releases and media invites.
  • Liaised with third-party vendors for media events and external project costs.
  • Conducted media monitoring and provided qualitative media coverage analysis.
  • Clients: CA Technologies, Medtronic, Stuttgart Auto and EDB Investments.

Education

Bachelor of Communication, Communication

University of Newcastle

September 2008 - September 2011 (3 years)