Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Shirin Mehrotra

Shirin Mehrotra

Content Strategist

Food & travel journalist, content strategist, & communications consultant.

Shirin Mehrotra is a travel and food journalist, content strategist, and communications consultant with a decade of experience writing and reporting for digital platforms, magazines, and newspapers. Her work has appeared in Mint Lounge, The Hindu, NatGeo Traveller, Deccan Herald, Discover India, Verve Magazine, Goya Journal, Roads & Kingdoms, India Food Network, and Living Foodz. As a content strategist, she has assisted brands with content marketing and social media management and created content for their website, blog, social media channels, and e-mailers. Her clients include Kipepeo, Yogisattva, Eighth by Anurita, Kadambari Yoga, Pot de Fusion, and Bindaas Binge.

Content Strategy
Content Creation
Web Content
Social Media Management
Social Media Content Creation
Content Marketing
Email Content Strategy
Digital Content
Travel Content Strategy
Travel Writing
Food & Beverage Content Strategy
Food Writing
Journalism
Feature Writing
Communication Strategy
Video Editing
Brand Marketing
Shirin Mehrotra

Shirin Mehrotra

Food & travel journalist, content strategist, & communications consultant.

Content Strategist

Shirin is Available for Projects

Work with Shirin

Employment Highlights

Travel & Food Writer

Independent

March 2016 - Present (4 years 11 months)

Content Strategist

Independent

March 2016 - Present (4 years 11 months)

Culinary Travel Consultant

Cox & Kings

November 2017 - March 2019 (1 year 4 months)

Features Editor

Network 18 – Burrp!

April 2015 - February 2016 (10 months)

2 More Entries

Education Highlights

MA

SOAS University, London

June 2019 - Present (1 year 8 months)

Certificate

Centre of Extra Mural Studies, Mumbai University

January 2016 - December 2017 (1 year 11 months)

Diploma

MAAC, Mumbai

January 2004 - December 2005 (1 year 11 months)

Post Graduation Diploma

C-DAC, Mohali

January 2003 - December 2004 (1 year 11 months)

1 More Entries

Resume

Travel & Food Writer

Independent

March 2016 - Present (4 years 11 months)

  • Created travel and food content, including reviews and guides.
  • Published in Mint Lounge, The Hindu, NatGeo Traveller, Deccan Herald, Discover India, Verve Magazine, Goya Journal, Roads & Kingdoms, India Food Network, and Living Foodz.

Content Strategist

Independent

March 2016 - Present (4 years 11 months)

  • Assisted brands with content marketing and social media management; created content for their website, blog, social media channels, and e-mailers.
  • Clients: Circle of Positivity (Chetna Chakravarthy), Kipepeo, Yogisattva, Eighth by Anurita, Kadambari Yoga, Pot de Fusion, and Bindaas Binge.

Culinary Travel Consultant

Cox & Kings

November 2017 - March 2019 (1 year 4 months)

  • Managed research and development for culinary itineraries.
  • Identified vendors and get them onboard to create culinary experiences.
  • Designed itineraries based on various culinary themes.
  • Provided feature writing for the editorial section.
  • Supervised social media content. 

Features Editor

Network 18 – Burrp!

April 2015 - February 2016 (10 months)

Burrp! is a Mumbai-based food and restaurant search and recommendation website.

  • Managed the editorial team of 11 writers across India.
  • Created annual edit calendar and monthly edit plans.
  • Wrote and edited stories.
  • Executed the edit plans with the help of various city teams, coordinating and following-up with them.
  • Wrote restaurant reviews, trend stories on food and nightlife, features, interviews, and well-researched stories.
  • Consistently worked on brand development and website traffic growth.
  • Created social media strategy, brand development, and communication. 

City Manager

Network 18 – Burrp!

July 2011 - March 2015 (3 years 8 months)

Burrp! is a Mumbai-based food and restaurant search and recommendation website.

  • Created restaurant reviews, trend stories on food and nightlife, interviews, and well-researched stories for the Mumbai website.
  • Wrote and edited the weekly newsletter.
  • Consistently worked on brand development and website traffic growth.
  • Supervised the day-to-day management of the Mumbai website.
  • Planned and organized events for Burrp! users in collaboration with the restaurants.
  • Ideated and worked on the creatives for weekly/monthly contests.
  • Handled the Twitter account for Burrp!
  • Worked as part of planning and developing Chef's Table, a one of its kind on-ground event run across cities in October 2012.
  • Planned the content for special microsites for New Year, Oktoberfest, Burrp! birthday, Valentine’s Day, etc.
  • Organized and executed the launch of Burrp! Experiences, special dining experiences for Burrp! users. 

Content Writer & Manager

Wherecity.com

October 2010 - July 2011 (9 months)

  • Wrote movie, theater, restaurant reviews, articles about art, music, and culture of Mumbai, as well as celebrity interviews.
  • Planned, uploaded, and managed content online.
  • Handled the social media (Facebook, Twitter, and blog) for the site.

Education

MA, Anthropology of Food

SOAS University, London

June 2019 - Present (1 year 8 months)

Certificate, Archaeology

Centre of Extra Mural Studies, Mumbai University

January 2016 - December 2017 (1 year 11 months)

Diploma, Advanced Maya

MAAC, Mumbai

January 2004 - December 2005 (1 year 11 months)

Post Graduation Diploma, Computer Graphics & Multimedia

C-DAC, Mohali

January 2003 - December 2004 (1 year 11 months)

BSc, Home Science

Rajasthan University, India

September 2000 - June 2003 (2 years 9 months)