<ul><li>Assisted brands with content marketing and social media management; created content for their website, blog, social media channels, and e-mailers.</li><li>Clients: Circle of Positivity (Chetna Chakravarthy), Kipepeo, Yogisattva, Eighth by Anurita, Kadambari Yoga, Pot de Fusion, and Bindaas Binge.</li></ul>

Content Strategist

<ul><li>Created travel and food content, including reviews and guides.</li><li>Published in Mint Lounge, The Hindu, NatGeo Traveller, Deccan Herald, Discover India, Verve Magazine, Goya Journal, Roads &amp; Kingdoms, India Food Network, and Living Foodz.</li></ul>

Travel & Food Writer

<ul><li>Managed research and development for culinary itineraries.</li><li>Identified vendors and get them onboard to create culinary experiences.</li><li>Designed itineraries based on various culinary themes.</li><li>Provided feature writing for the editorial section.</li><li>Supervised social media content.&nbsp;</li></ul>

Culinary Travel Consultant

<p>Burrp! is a Mumbai-based food and restaurant search and recommendation website.</p><ul><li>Managed the editorial team of 11 writers across India.</li><li>Created annual edit calendar and monthly edit plans.</li><li>Wrote and edited stories.</li><li>Executed the edit plans with the help of various city teams, coordinating and following-up with them.</li><li>Wrote restaurant reviews, trend stories on food and nightlife, features, interviews, and well-researched stories.</li><li>Consistently worked on brand development and website traffic growth.</li><li>Created social media strategy, brand development, and communication.&nbsp;</li></ul>

Features Editor

<p>Burrp! is a Mumbai-based food and restaurant search and recommendation website.</p><ul><li>Created restaurant reviews, trend stories on food and nightlife, interviews, and well-researched stories for the Mumbai website.</li><li>Wrote and edited the weekly newsletter.</li><li>Consistently worked on brand development and website traffic growth.</li><li>Supervised the day-to-day management of the Mumbai website.</li><li>Planned and organized events for Burrp! users in collaboration with the restaurants.</li><li>Ideated and worked on the creatives for weekly/monthly contests.</li><li>Handled the Twitter account for Burrp!</li><li>Worked as part of planning and developing Chef's Table, a one of its kind on-ground event run across cities in October 2012.</li><li>Planned the content for special microsites for New Year, Oktoberfest, Burrp! birthday, Valentine’s Day, etc.</li><li>Organized and executed the launch of Burrp! Experiences, special dining experiences for Burrp! users.&nbsp;</li></ul>

City Manager

<ul><li>Wrote movie, theater, restaurant reviews, articles about art, music, and culture of Mumbai, as well as celebrity interviews.</li><li>Planned, uploaded, and managed content online.</li><li>Handled the social media (Facebook, Twitter, and blog) for the site.</li></ul>

Content Writer & Manager

Reviewed a Mumbai-based food delivery outlet for India Food Network.

Taste Test: InnerChef

Shirin Mehrotra

Wrote the story behind Calcutta's most famous sherbet shop. Published in the Roads & Kingdoms website.

A Syrupy Toast to Calcuttas Revolutionaries

Created a blog post for Goya Journal about dried bombil, wild greens, and other monsoon pantry staples in Maharashtra’s fish-eating communities.

Aagoticha Samaan: The Monsoon Pantry

Developed content for Nat Geo Traveller India, featuring a bungalow in Dashashwamedh Ghat that upholds the city's literary past.

Relishing Varanasi's Hindi Heritage

Published a travel guide in Discover India.

A History Lover's Guide to Osmanabad

English (British)

Shirin Mehrotra is a travel and food journalist, content strategist, and communications consultant with a decade of experience writing and reporting for digital platforms, magazines, and newspapers. Her work has appeared in Mint Lounge, The Hindu, NatGeo Traveller, Deccan Herald, Discover India, Verve Magazine, Goya Journal, Roads & Kingdoms, India Food Network, and Living Foodz. As a content strategist, she has assisted brands with content marketing and social media management and created content for their website, blog, social media channels, and e-mailers. Her clients include Kipepeo, Yogisattva, Eighth by Anurita, Kadambari Yoga, Pot de Fusion, and Bindaas Binge.

Shirin Mehrotra

Employment Highlights

Education Highlights

Portfolio

Taste Test: InnerChef

A Syrupy Toast to Calcuttas Revolutionaries

Aagoticha Samaan: The Monsoon Pantry

Relishing Varanasi's Hindi Heritage

A History Lover's Guide to Osmanabad

Taste Test: InnerChef

A Syrupy Toast to Calcuttas Revolutionaries

Aagoticha Samaan: The Monsoon Pantry

Relishing Varanasi's Hindi Heritage

A History Lover's Guide to Osmanabad