Simone Attia

The Global EverGreening Alliance is an international NGO which coordinates the development and implementation of massive-scale environmental restoration and sustainable agricultural intensification projects in developing countries around the world.

• Drafted content and maintained social media accounts.
• Managed the websites and social media, and engaged with communications and technical focal points of members and partner organizations to source material and content.
• Contributed to the development and maintenance of the communications strategy, policies, procedures, registers, and records.
• Drafted communication documents, articles, newsletters (EDM and DM), and content for the organization’s website, including blogs, reviews, project reports, and digital marketing campaigns.

SisterWorks is an organization that supports women who are refugees, asylum seekers or migrants to improve their confidence, mental wellbeing and sense of belonging in Australia.

• Managed the social media channels.
• Tailored a consistent strategic plan to build a strong presence online.
• Increased the post reach by 600% on the organization social channels.
• Led several successful donation campaigns for the organization branches targeting several states around Australia.
• Created social media content including copywriting, static and dynamic visuals.

Sodic offers stunning views of the Pyramids of Giza and is the first signature course in Egypt.

• Increased the number of social media followers by 70% while enhancing customer experience regarding responsiveness and complain resolution.
• Designed digital visuals used for the online campaigns and daily activities on social channels following the international guidelines of Troon Golf Agency.
• Managed the social media accounts of the golf course and club facilities with a lead generation strategy to increase the awareness of all ongoing activities.

Innovety is a consulting firm that specializes in innovation management and digital marketing strategy.

• Implemented the digital strategy aspects including analytics, content creation, CRM and email marketing, social media, and web design.
• Personally shot and designed marketing materials to be used in creating high-quality engaging content for social media posts and paid campaign ads.
• Conducted A/B testing and optimized landing pages to drive leads to the best performing page and resulted in 2.9% CTR and increased sales by 60%.

Task Spotting is a crowd-powered activation platform.

• Liaised with the head of marketing or internal stakeholders to determine the scope objective requirements.

• Advised internal stakeholders on strategies to reach a particular audience.

• Determined the message the design should portray.

• Designed images that identify a product or convey a message.

• Developed graphics and visual or audio images for product illustrations, logos, and websites.

• Presented the design to company stakeholders.