• Planned, developed, and delivered digital marketing training curriculum, workshops, and boot camps.
• Taught across an array of topics, including Google AdWords, Facebook and Instagram advertising, SEO training for startups, e-commerce best practices, digital analytics, and user experience.

• Led a team of five digital performance executives, responsible for the strategy and implementation of Unilever’s paid search, SEO, and e-commerce activities across APAC and Africa.
• Collaborated with global PHD, Resolution, and Unilever teams to deliver bespoke digital strategies for multiple key Unilever brands.
• Automated digital analytics, reporting, and data visualization across all market APAC markets.
• Streamlined data analysis to identify key business insights.
• Facilitated and scaled digital innovation projects worldwide.
• Taught Unilever and Resolution teams on digital media, software engineering, and UX best practices.

• Worked with numerous successful local and regional startups across all core digital specialties, including PPC, SEO, mobile advertising, email marketing, data analytics, UI/UX consultation, as well as advising on e-commerce best practices.
• Trained corporate and agency teams on performance marketing, analytics, and marketing automation.
• Clients: Kantar Worldwide, UOB, Adecco, Marketing Interactive, Third Bridge Media, QED, AIOZ, Lenzing, Cariuma, GroupM Vietnam, Blak Labs, Virtual EMDR, Servicemarket.com, CUSTO, AVYANNA, Bluetours.gr, and Zantehotels4u.com.

Hug Digital is part of WPP that delivers all types of digital marketing and advertising services across Dubai, Saudi, Egypt, and Qatar.

• Configured Hug’s Digital Media division from the ground up, across all core digital specialties, including search, PPC, SEO, digital planning and buying, data and analytics, and ad operations. 
• Led the development of the digital strategy for Hug’s client portfolio across Middle East and North Africa region, such as Lenovo, Pizza Hut, iFly Dubai, Magic Planet, MAF, Warwick Hotels, Mai Dubai, Isuzu, and Jotun.

• Established Mediacom MENA’s performance department from the ground up, centralizing all digital performance activities such as PPC, SEO, and ad operations, to serve the entire MediaCom’s client portfolio in the Middle East and North Africa.
• Clients: Etihad Airways, Volkswagen, AIG, Sony Mobile, Qatar National Bank, and National Bank of Abu Dhabi.

• Planned, implemented, monitored, and optimized digital performance campaigns across all major performance channels, including pay per click, paid social, and online video, serving the entire MediaCom’s client portfolio in Middle East and North Africa.
• Devised SEO strategies and consulted on SEO best practices.

• Planned, implemented, monitored, and optimized lead generation PPC campaigns, as well as consulted clients on SEO best practices and website usability (UI/UX) across a wide client portfolio within recruitment and education sectors.
• Clients: IBM, Virgin Group, University of Glasgow, University of Manchester, and University of Westminster.