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Steffany Powell

Steffany Powell

Content Strategist

Worked at Hulu, Amazon, & Mondelez.

Steffany Powell is a content and digital media strategist with expertise in executing analytics-based online initiatives and engagement strategies for Fortune 500 companies. She has a superior track record of creating and managing all facets of digital media from editorial and marketing copy to video assets. At Hulu, she worked as a digital support content manager responsible for managing a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos. Steffany also worked at Amazon and Mondelez.

Content Strategy
Content Marketing
Data Analytics
Digital Strategy
Digital Media Strategy
Copywriting
Creative Strategy
Web Content Management
User Experience
Engagement Strategy
SEO Strategy
Digital Marketing
Social Media Marketing
E-Commerce Marketing
Video Production
Project Management
People Management
Internal Communications Strategy
Steffany Powell

Steffany Powell

Worked at Hulu, Amazon, & Mondelez.

Content Strategist

Steffany is Available for Projects

Work with Steffany

Employment Highlights

Content Strategist

Finastra

March 2021 - June 2021 (3 months)

Digital Support Content Manager

Hulu

April 2019 - February 2021 (1 year 10 months)

Digital & Community Content Manager

Activision Publishing

July 2017 - December 2018 (1 year 5 months)

E-Commerce Content Marketing Manager

Mondelez International

April 2016 - January 2017 (9 months)

1 More Entries

Education Highlights

Master of Communication in Digital Media, -

University of Washington

November 2014 - June 2015 (7 months)

Bachelor of Arts in English Creative Writing, -

University of Washington

September 2005 - June 2007 (1 year 9 months)

Resume

Content Strategist

Finastra

March 2021 - June 2021 (3 months)

  • Consulted on content strategy for Finastra’s new fintech marketplace. 
  • Audited all related content, including UX strings and landing page copy and suggested copy and structure changes
  • Created a roadmap for content strategy as an organizational structure
  • Encouraged the use of project management tools to provide an on-demand content calendar to provide much-needed visibility into the different areas of business.

Digital Support Content Manager

Hulu

April 2019 - February 2021 (1 year 10 months)

  • Managed a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos.
  • Boosted productivity to a highly efficient pace by restructuring the internal team and hiring a digital media producer to amplify visual strategy and a digital content editor to unify content branding style and voice. 
  • Spearheaded investigation into building an improved content management system and negotiated a zero-risk proof of concept contract which included an upgraded language translation feature. 
  • Increased team efficiency by 10% by introducing a dynamic assignment management tool and migrating data to a robust team collaboration system.  
  • Transformed internal knowledge base by executing a cohesive content strategy and enhanced visual design; expected to increase engagement by 60% and improve average handle time by at least 20%.
  • Hired and promoted talented writers, producers, and strategists and kept the team actively engaged during a major corporate acquisition and pandemic. 

Digital & Community Content Manager

Activision Publishing

July 2017 - December 2018 (1 year 5 months)

  • Directed and informed the strategy for all content on support.activision.com and player communications including social media messaging, marketing touchpoints, and crisis communications. 
  • Unified two distinct working groups into one engaged team within six months by clearly defining roles and hiring additional members. 
  • Increased positive community engagement by 50% anecdotally by enhancing the customer experience and streamlining the approach to online channel moderation.
  • Collaborated cross-functionally with the analytics and player experience teams to develop new content and communication strategies
  • Led, developed, and mentored a team of content writers and community moderators.

E-Commerce Content Marketing Manager

Mondelez International

April 2016 - January 2017 (9 months)

  • Contributed to a 30% increase in online sales for a grouping of consumer products by creating structured content, raising detail page rankings, and re-designing the inventory management system.
  • Spiked seasonal product sales by 50% by hiring and training two content editors to research and publish keywords for the product management information system. 
  • Hired and managed a team to execute SEO/SEM strategies and partnered with Amazon to develop and optimize the company’s e-commerce content.

Editorial Project Manager

Amazon

September 2012 - October 2014 (2 years 1 month)

  • Utilized data from marketing leads to create exceptional experiences for Amazon sellers including help content, emails, microsites, and videos.
  • Worked cross-functionally with IT and analytics teams and project owners to launch over 275 projects.
  • Championed the localization of product help pages and achieved 100% parity on all pages within one year. 
  • Conducted a deep-dive analysis to better understand stakeholder needs and formulated the response strategy to satisfy demand for customized content.  
  • Launched new YouTube channel and drove subscriptions from zero to 100,000 in less than a year.
  • Built the video production process including voice-over, animation, click-through tutorials, and live-action walk-throughs on a limited budget and with no staff.
  • Single-handedly produced 55 how-to videos that achieved an 80% engagement rate from channel viewers.

Education

Master of Communication in Digital Media, -

University of Washington

November 2014 - June 2015 (7 months)

Bachelor of Arts in English Creative Writing, -

University of Washington

September 2005 - June 2007 (1 year 9 months)