<ul><li>Consulted on content strategy for Finastra’s new fintech marketplace.&nbsp;</li><li>Audited all related content, including UX strings and landing page copy and suggested copy and structure changes</li><li>Created a roadmap for content strategy as an organizational structure</li><li>Encouraged the use of project management tools to provide an on-demand content calendar to provide much-needed visibility into the different areas of business.</li></ul>

Content Strategist

<ul><li>Managed a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos.</li><li>Boosted productivity to a highly efficient pace by restructuring the internal team and hiring a digital media producer to amplify visual strategy and a digital content editor to unify content branding style and voice.&nbsp;</li><li>Spearheaded investigation into building an improved content management system and negotiated a zero-risk proof of concept contract which included an upgraded language translation feature.&nbsp;</li><li>Increased team efficiency by 10% by introducing a dynamic assignment management tool and migrating data to a robust team collaboration system.&nbsp;&nbsp;</li><li>Transformed internal knowledge base by executing a cohesive content strategy and enhanced visual design; expected to increase engagement by 60% and improve average handle time by at least 20%.</li><li>Hired and promoted talented writers, producers, and strategists and kept the team actively engaged during a major corporate acquisition and pandemic.&nbsp;</li></ul>

Digital Support Content Manager

<ul><li>Directed and informed the strategy for all content on support.activision.com and player communications including social media messaging, marketing touchpoints, and crisis communications.&nbsp;</li><li>Unified two distinct working groups into one engaged team within six months by clearly defining roles and hiring additional members.&nbsp;</li><li>Increased positive community engagement by 50% anecdotally by enhancing the customer experience and streamlining the approach to online channel moderation.</li><li>Collaborated cross-functionally with the analytics and player experience teams to develop new content and communication strategies</li><li>Led, developed, and mentored a team of content writers and community moderators.</li></ul>

Digital & Community Content  Manager

<ul><li>Contributed to a 30% increase in online sales for a grouping of consumer products by creating structured content, raising detail page rankings, and re-designing the inventory management system.</li><li>Spiked seasonal product sales by 50% by hiring and training two content editors to research and publish keywords for the product management information system.&nbsp;</li><li>Hired and managed a team to execute SEO/SEM strategies and partnered with Amazon to develop and optimize the company’s e-commerce content.</li></ul>

E-Commerce Content Marketing Manager

<ul><li>Utilized data from marketing leads to create exceptional experiences for Amazon sellers including help content, emails, microsites, and videos.</li><li>Worked cross-functionally with IT and analytics teams and project owners to launch over 275 projects.</li><li>Championed the localization of product help pages and achieved 100% parity on all pages within one year.&nbsp;</li><li>Conducted a deep-dive analysis to better understand stakeholder needs and formulated the response strategy to satisfy demand for customized content.&nbsp;&nbsp;</li><li>Launched new YouTube channel and drove subscriptions from zero to 100,000 in less than a year.</li><li>Built the video production process including voice-over, animation, click-through tutorials, and live-action walk-throughs on a limited budget and with no staff.</li><li>Single-handedly produced 55 how-to videos that achieved an 80% engagement rate from channel viewers.</li></ul>

Editorial Project Manager

Steffany Powell

English (British)

Steffany Powell is a content and digital media strategist with expertise in executing analytics-based online initiatives and engagement strategies for Fortune 500 companies. She has a superior track record of creating and managing all facets of digital media from editorial and marketing copy to video assets. At Hulu, she worked as a digital support content manager responsible for managing a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos. Steffany also worked at Amazon and Mondelez.

Steffany Powell

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