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Stephanie Ramirez

Stephanie Ramirez

Former social video consultant for Facebook.

Stephanie Ramirez has over nine years of social media marketing, data, and strategy experience ranging from agencies, brands, and media companies. She has led and executed social media strategies for companies such as Facebook, Cheddar, Mic, and Univision Communications Inc. (UCI). In 2017, she was a finalist for Forbes 30 Under 30 in Media award. Her social media efforts have also been recognized in the industry, including with a Tecla Award for “Best Facebook Page” at Hispanicize 2016 and “Best Brand Doing Latino Social Media” at Hispanicize 2015. At MSLGROUP, she worked on social media and digital practice for a variety of clients, such as Procter & Gamble.

Social Media Strategy
Social Media Content
Social Media Engagement
Content Strategy
Social Media Marketing
Facebook Insights
Twitter Analytics
Facebook Analytics
Digital Marketing
Mobile Marketing
Social Media Campaigns
Google Analytics
Integrated Marketing Strategy
Social Video Content
Social Media Management
Instagram Analytics
Stephanie Ramirez

Stephanie Ramirez

Former social video consultant for Facebook.

Stephanie is Available for Projects

Work with Stephanie

Employment Highlights

Social Media & Audience Growth Strategist

Independent

January 2019 - Present (2 years 2 months)

Director of Social Media

Cheddar

October 2017 - January 2019 (1 year 3 months)

Integrated Marketing Director & Consultant

Time Inc.

July 2017 - October 2017 (3 months)

Social Video Consultant, Newsfeed

Facebook

May 2017 - June 2017 (1 month)

3 More Entries

Education Highlights

Bachelor of Science

University of Florida

August 2007 - August 2011 (4 years)

Resume

Social Media & Audience Growth Strategist

Independent

January 2019 - Present (2 years 2 months)

  • Advised people, companies, and brands on branding, social media strategy, platform-specific content strategy, data reporting and insights, audience growth and distribution, meaningful engagement, community management, content creation/co-creation, and advertising.
  • Clients: NespressoUSA, SoulCycle, Little Spoon, Pamella Roland, Raya, and RoC Skincare.

Director of Social Media

Cheddar

October 2017 - January 2019 (1 year 3 months)

Cheddar is a live post-cable network focused on covering the most innovative products, technologies, and services.

  • Led the social media content and engagement team helping define voice and content strategy. 
  • Analyzed video views total, view retention, interaction rate, sentiment, time/days, follower growth across platforms.
  • Monitored data daily, and report to the senior executive team on a weekly basis.
  • Focused content, voice, engagement strategy on Facebook (15 posts a day), Instagram (5 posts a day), Twitter (30-35 posts a day), YouTube (1 post a day), and LinkedIn (15-20 posts a day).

Integrated Marketing Director & Consultant

Time Inc.

July 2017 - October 2017 (3 months)

  • Advised the executive marketing director and sales teams on social media and digital ad packages and sponsorships.
  • Designed and implemented comprehensive marketing strategies.

Social Video Consultant, Newsfeed

Facebook

May 2017 - June 2017 (1 month)

  • Recruited a social video team.
  • Provided strategic social video consulting around newsfeed algorithm education.

Managing Producer, Emerging Media

Mic

December 2016 - May 2017 (5 months)

  • Led the new emerging social media team of four people.
  • Grew and led the Instagram content strategy generated over two million views a month across four accounts.

Senior Manager, Social Media & Social Video, FLAMA

Univision

October 2013 - December 2016 (3 years 2 months)

  • Oversaw the Flama social media and social video department and led social media video strategy, distribution, sales packages for sponsorships, partnerships, content development, paid media, community management, voice development, and analytics/insights and provided social media support for the Univision Creator Network.
  • Grew the Facebook presence to over 1.2 million fans generating more than 25 million monthly video views.
  • Created content with influencers and Latin music artists such as J Balvin, Maluma, Becky G, Carlos Vives, Prince Royce, Lisa Ramos, Lele Pons, Liza Koshy, Chachi Gonzales, Joshua Leyva, Eric Ochoa, and Megan Batoon. 
  • Focused heavily on targeting the U.S. Hispanic millennial audience with paid campaigns targeting Latin American countries to help drive acquisition cost per fan down, including Mexico, Colombia, Brazil, Peru, Venezuela, and Uruguay.

Assistant Account Executive, Social Media Strategist

MSL Group (MSL New York)

August 2011 - October 2013 (2 years 2 months)

  • Worked primarily across Procter & Gamble NA/Global consumer business for consumer general market, AA and USH and launched P&G Charmin's first US Hispanic marketing campaign with Univision's Giselle Blondet.
  • Created in-depth listening audits, insights/monitoring social and mobile reports, content writing for monthly content calendars, conduct community management, execute blogger outreach programs and overall social strategy. 

Education

Bachelor of Science, Public Relations

University of Florida

August 2007 - August 2011 (4 years)

Concentration in Business Administration

Director of Alpha PRoductions, the largest student-run public relations firm

Executive Board member of PRSSA

Held internships at Frankel Media Group and Gainesville Chamber of Commerce

Member of PRSA in Gainesville and clubs on campus such as Hispanic Communicators Association, Ad Society, and Rub Entertainment Board