Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Summer Lee
Former social media team lead at Charles & Keith Group.
Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.
Summer Lee
Former social media team lead at Charles & Keith Group.
Social Media Marketing Expert
Summer is Available for Projects
Work with SummerEmployment Highlights
Product Manager
L’Oreal Singapore
March 2019 - July 2019 (4 months)
Assistant Marketing Manager, Social Media
Charles & Keith
June 2016 - March 2019 (2 years 9 months)
Media Planner
Carat Singapore
October 2015 - October 2016 (1 year)
Senior Marketing Executive
Resorts World Sentosa
July 2012 - September 2015 (3 years 2 months)
Education Highlights
Bachelor of Business Administration, Marketing
National University of Singapore
August 2009 - July 2012 (2 years 11 months)
Portfolio
www.instagram.com
#CharlesKeithVacay Hashtag on Instagram
YouTube
Oreo Thins - A New Thin Twist
YouTube
StarHub - Majulah Moms
YouTube
E! News Asia Now "Halloween Horror Nights 4" Exclusive
YouTube
The Minions Take Over Universal Studios Singapore!
YouTube
Vernis À Levres Water Stain Lipstick
www.instagram.com
#CharlesKeithVacay Hashtag on Instagram
YouTube
Oreo Thins - A New Thin Twist
YouTube
StarHub - Majulah Moms
YouTube
E! News Asia Now "Halloween Horror Nights 4" Exclusive
YouTube
The Minions Take Over Universal Studios Singapore!
YouTube
Vernis À Levres Water Stain Lipstick
Resume
Product Manager
L’Oreal Singapore
March 2019 - July 2019 (4 months)
- Managed integrated marketing campaigns for YSL Beauté Singapore.
- Planned, executed, and managed 360 marketing plans for new product launches, including trade marketing, CRM marketing, and integrated media planning.
Assistant Marketing Manager, Social Media
Charles & Keith
June 2016 - March 2019 (2 years 9 months)
- Acted as the social media team lead at Charles & Keith.
- Managed professional social media accounts.
- Handled the conceptualization, implementation, and budget planning of O2O (online-to-offline) social media strategies and campaigns.
- Analyzed daily and quarterly reports to review strategies and campaigns implemented to optimize results and achieve KPIs.
- Implemented social insights and listening tool to develop benchmarks and monitor the performance of owned and competitors’ social media platforms.
- Conceptualized and implemented localized contents strategy with the country teams for Japan, Taiwan, Korea, United Kingdom, United States, and Australia.
- Optimized social media channels and contents to increase follower base, engagement, reach, traffic, and e-commerce revenue.
Media Planner
Carat Singapore
October 2015 - October 2016 (1 year)
- Managed clients from different industries, including FMCG, airlines, government, and telecommunications.
- Developed successful campaigns for clients to achieve their business objectives.
- Oversaw digital and social media marketing campaigns, and familiar with offline platforms.
- Enacted optimizations to improve ROI and achieve clients’ strategic goals.
Senior Marketing Executive
Resorts World Sentosa
July 2012 - September 2015 (3 years 2 months)
- Acted as the key company representative liaising with Universal Studios and its licensed partners such as DreamWorks Animation, HASBRO, Sesame Workshop, to name a few.
- Streamlined the approval submissions for RWS marketing campaigns such as movie collaborations with Jurassic World and Minions.
- Worked closely with local and international partners such as Singapore Tourism Board (STB), MediaCorp and international media partners from Southeast Asia, Greater China, and India for the execution of content marketing opportunities in Universal Studios Singapore (USS).
Education
Bachelor of Business Administration, Marketing
National University of Singapore
August 2009 - July 2012 (2 years 11 months)