<ul><li>Managed integrated marketing campaigns for YSL Beauté Singapore. </li><li>Planned, executed, and managed 360 marketing plans for new product launches, including trade marketing, CRM marketing, and integrated media planning.</li></ul>

Product Manager

<ul><li>Acted as the social media team lead at Charles &amp; Keith.</li><li>Managed professional social media accounts. </li><li>Handled the conceptualization, implementation, and budget planning of O2O (online-to-offline) social media strategies and campaigns.</li><li>Analyzed daily and quarterly reports to review strategies and campaigns implemented to optimize results and achieve KPIs.</li><li>Implemented social insights and listening tool to develop benchmarks and monitor the performance of owned and competitors’ social media platforms.</li><li>Conceptualized and implemented localized contents strategy with the country teams for Japan, Taiwan, Korea, United Kingdom, United States, and Australia.</li><li>Optimized social media channels and contents to increase follower base, engagement, reach, traffic, and e-commerce revenue.</li></ul>

Assistant Marketing Manager, Social Media

<ul><li>Managed clients from different industries, including FMCG, airlines, government, and telecommunications. </li><li>Developed successful campaigns for clients to achieve their business objectives. </li><li>Oversaw digital and social media marketing campaigns, and familiar with offline platforms.</li><li>Enacted optimizations to improve ROI and achieve clients’ strategic goals.&nbsp;</li></ul>

Media Planner

<ul><li>Acted as the key company representative liaising with Universal Studios and its licensed partners such as DreamWorks Animation, HASBRO, Sesame Workshop, to name a few.</li><li>Streamlined the approval submissions for RWS marketing campaigns such as movie collaborations with Jurassic World and Minions.&nbsp;</li><li>Worked closely with local and international partners such as Singapore Tourism Board (STB), MediaCorp and international media partners from Southeast Asia, Greater China, and India for the execution of content marketing opportunities in Universal Studios Singapore (USS).&nbsp;</li></ul>

Senior Marketing Executive

Conceptualized and implemented the #CharlesKeithVacay global influencer campaign.

#CharlesKeithVacay Hashtag on Instagram

Summer Lee

Managed the launch of an integrated media campaign for Oreo - Oreo Thins.

Oreo Thins - A New Thin Twist

Planned and managed the National Day branding campaign for StarHub.

StarHub -  Majulah Moms

Partnered with E! News Asia for the execution of content marketing opportunities in Universal Studios Singapore (USS).

E! News Asia Now "Halloween Horror Nights 4" Exclusive

Streamlined the approval submissions for Resorts World Sentosa marketing campaigns such as movie collaborations with Minions.

The Minions Take Over Universal Studios Singapore!

Strategized and executed a marketing campaign for a new product launch of Vernis À Levres Water Stain lipstick.

Vernis À Levres Water Stain Lipstick

Planned and implemented marketing campaigns for a new product launch of YSL Beauté Singapore’s first Pop-Up at Paragon: Hot Trends 2019.

Endanger Me Red - Vinyl Cream (Vertical)

Managed the Facebook page of Charles & Keith, including optimization of content to follower base, engagement, reach, traffic, and e-commerce revenue.

Charles & Keith Facebook Page

Implemented social media strategies for Charles & Keith, including managing the Instagram account and optimizing content to increase follower base and engagement.

Charles & Keith Instagram

English (British)

Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.

Summer Lee

Employment Highlights

Education Highlights

Portfolio

#CharlesKeithVacay Hashtag on Instagram

Oreo Thins - A New Thin Twist

StarHub - Majulah Moms

E! News Asia Now "Halloween Horror Nights 4" Exclusive

The Minions Take Over Universal Studios Singapore!

Vernis À Levres Water Stain Lipstick

#CharlesKeithVacay Hashtag on Instagram

Oreo Thins - A New Thin Twist

StarHub - Majulah Moms

E! News Asia Now "Halloween Horror Nights 4" Exclusive

The Minions Take Over Universal Studios Singapore!

Vernis À Levres Water Stain Lipstick