Suzanne Wink
Marketing Automation Expert

Suzanne Wink

Former consultant at Marketo/Adobe.
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About

Suzanne Wink is a Marketo certified expert with eight years of experience in CRM and marketing automation. Her expertise lies in Marketo implementation and integration, Salesforce (Sales and Service Cloud) architecture and implementation, marketing and sales process design, dashboards and analytics, and customer lead lifecycle design. She worked as an enablement consultant at Marketo, where she guided new Marketo customers through the first few months of product implementation and adoption. At BluprintX, she was responsible for the alignment of sales and marketing processes and systems between BluprintX ANZ and EMEA, including Marketo and Salesforce audit and data migration. Her past clients include Fujitsu Australia, Crown Group Australia, Mondelez, and Unispace.

Employment

4 roles
Aug 2021 - Feb 2022 6 months
CRM & Marketing Automation Solutions Architect
BluprintX Global
  • Served as the main marketing and sales technology consultant responsible for the alignment of sales and marketing processes and systems between BluprintX ANZ and EMEA. 
  • Worked on Marketo and Salesforce audit, process mapping and gap analysis, migration plan build, system and data migration, and end-user training and documentation.
Jul 2014 - Jul 2021 7 years
CRM & Marketing Automation Solutions Architect
BluprintX ANZ
  • Designed and built complex marketing and sales solutions for a broad range of clients in the B2C and B2B sector.
  • Provided marketing automation consulting, including system implementations, data migrations, and (CRM) integrations.
  • Planned, built and executed complex marketing campaigns.
  • Handled Salesforce implementation and consultancy.
  • Worke dwith developers to implement custom solutions.
  • Built sales and marketing reports and dashboards.
  • Designed and implemented customer journey.
  • Took process mapping and documentation.
  • Built training materials and delivered end-user training.
  • Projects: Fujitsu Australia, Crown Group Australia, Mondelez, and Unispace.
Apr 2019 - Jun 2019 2 months
Marketing Automation Consultant
The Wayside Chapel
  • Provided campaign monitor support to the marketing team at The Wayside Chapel. 
  • Building preference center in Campaign Monitor.
  • Developed Salesforce workflows to manage email preference updates between Campaign Monitor and Salesforce.
  • Performed data import and cleaning.
  • Conducted end-user training on import processes.
Jul 2017 - Jul 2018 1 year
Enablement Consultant
Marketo/Adobe
  • Guided new Marketo customers through the first few months of product implementation and adoption.
  • Worked on Marketo technical implementation, customer journey mapping, end-user training, data analytics, lead scoring model build, and nurture campaigns.

Education

Sep 2012 - Nov 2013 1 year 2 months
Master in International Business, Strategic Marketing
Maastricht University, The Netherlands
Sep 2008 - Feb 2012 3 years 5 months
Bachelor in Arts & Culture, Cultures of Knowledge & Innovation
Maastricht University, The Netherlands