<ul><li>Selected as a part of SCAD's of Collaborative Learning Center program with Interface Inc., September to November 2014.</li><li>Awarded a quarterly International student scholarship.</li><li>Participated in a 'Troposcope,' a gallery projection mapping show at the TULA arts center in Atlanta, Georgia in February 2014, February 2015 and August 2016.</li><li>Completed a thesis with visual and research components titled&nbsp;'The Poetics Of Transition', an exploration of language and the Typofilm.</li><li>Won at the 96th Annual Art Directors Club Awards.</li></ul>

<ul><li>Concentrated in the areas of experimental typography, publication, and children's book illustration.</li></ul>

<ul><li>Worked across print and digital platforms, including graphic design, art direction, branding, motion graphic design, UI/UX, and film.</li><li>Provided services to multiple clients across India, Sri Lanka, Singapore, and the USA.</li></ul>

Motion Graphic Designer & Art Director

Illustration Much is a niche-based illustration and design collective with an eclectic style, focusing on branding, publication, web design, illustrative design and motion media.<ul><li>Partnered with clients such as Nike, MTV, and incredible India to create niche illustrated content for their promotional work.</li><li>Managed a growing wedding invitation division.</li></ul>

Art Director

BrightHouse is a BCG company and a global creative consultancy specializing in purpose-driven strategy and branding, organizational culture and values, thought leadership and film production.<ul><li>Worked within BCG's BrightHouse film production unit of BrightHouse Pictures, to explore, art direct, and design purposeful visual design and film solutions to communicate ideas that inspire, inform, and captivate corporate consulting clients using multidisciplinary approaches such as graphic design, animation, and film.</li><li>Developed Stanley Black and Deckers visual look for their ongoing communication and purpose work. </li><li>Clients: National Australia Bank, Snapple and Nutrien.</li></ul>

Senior Motion Designer

<ul><li>Worked in Cartoon Networks Digital Design Division, and collaborated closely on the development, design, and illustration of original content for Cartoon Network's premiere 'Cartoon Network Anything' app and cartoonnetwork.com.</li><li>Designed and illustrated the main app icon for Cartoon Network's 'Sky Streaker' app.</li></ul>

Digital Design Intern

Propaganda India is an award-winning data-driven creative agency that provides services to some of the largest brands in India.<ul><li>Created promotional and web content for clients such as Google, YouTube. Amazon India, and TE.</li><li>Reevaluated materials to make sure that it matches the standards and requirements set by the company.&nbsp;</li></ul>

Junior Art Director

Deccan Chronicle is an English-language daily newspaper in South India bringing news and analysis over 75 years.<ul><li>Designed layout and framework for the newspaper pages as well as iconography for the newspapers daily columns.</li><li>Illustrated numerous pieces for the papers special features and editorial articles.</li></ul>

Illustrator

<ul><li>Worked on O&amp;M's ITC India portfolio primarily their Bingo Snack product, writing radio ads and designing artwork for packaging and brochures.</li><li>Designed for the 'Bingo Mad Angles' packaging, this soon became their official packaging for the snack across India.</li></ul>

Copy & Design Intern

Designed a "How to" infographic for filing taxes for OCBC Bank.

You can view the infographic in real-time on their website:

https://www.ocbc.com/personal-banking/campaign/family-times/learn.html

OCBC Bank Infographic

Taneya Balaji

Collaborated with BrightHouse's associate design director to create a dynamic Purpose brand and adjoining style guide for NAB and NAB's creative team.

National Australia Bank - Purpose Brand Style Guide

Developed a listicle animation that features a series of relaxing and enjoyable activities guests can partake in while staying at The Westin Singapore for the weekend. In addition, the animation was featured on both Westin Singapore's Instagram and Facebook pages.

Weekends at the Westin, Singapore

Created the communication materials for BrightHouses' CEO and CFO's presentation at the conference in conjunction with BCG's Purpose film.

We Stand for Something Bigger

Created digital design, illustration, and branding content for The Amazing World of Gumball's Sky Streaker app as well as the Channel Crashers on CN.com.

Cartoon Network - Sky Streakers and the Channel Crashers

Worked on creating the communication materials for SBD's Purpose Project in conjunction with their Purpose Film.

Stanley Black & Decker

Redesigned a logo for a local travel agency in Kerala, India as they changed the message and aesthetic of their brand.

Logo Design

Created logo animation for 'The Green Room, ATL,' a summer music video camp for re:imagine/ATL campers to work directly with professional musicians, visual artists, and filmmakers to create music videos for the course of five days.

The Greenroom ATL -  Logo Animation

Produced an in-house motion slide in BH's scope and promotional presentation.

BrightHouse, A Division of BCG - Animated Growth Slide

Animated and art directed a case study film as a summary of National Australia Bank's Purpose journey.

BrightHouse - National Australia Bank Case Study

Worked in the areas of digital design and illustration, branding content for the Clash of Ages, and the Cartoon Network Anything app and CN.com.

Cartoon Network - Clash of Ages

Worked closely on the development, design and illustration of original content for Cartoon Network's premiere 'Cartoon Network Anything' app

Cartoon Network - CN Anything App

Commissioned to create an animated track video for Lo-Fi Discotheque and DJ Vas and Jay Airiness's collaboration.

Animation for Lo-Fi Discotheque and DJ Vas

Animated NCR's purpose as formulated by BCG's BrightHouse.

NCR -  Animated Unifying Framework

Developed an internal film for BrightHouse, the output is smart and the work is play.

Intelligence Having Fun

Worked on branding the website of an online shop as the company grew. Art directed and designed the promotional content for the company including emailers, social media posts, and web banners.

3closets.com

Art directed, designed, and animated BCG's pitch film for Manulife.

BCG and Manulife, Success in All Dimensions

Developed, designed, and illustrated original content for cartoonnetwork.com.
Designed and illustrated the main app icon for Cartoon Network's 'Sky Streaker' app.

Cartoon Network

Produced a film illustrating the power of purpose and how it motivates different personality types at an organization.

Read the paper here:  https://buff.ly/2FWv6qb

What Moves You

Directed and animated a film for BCG's newly launched Corporate Finance and Strategy Division.

BCG - Corporate Finance and Strategy

English (British)

As an art director, Taneya Balaji has over eight years of experience in the fields of publication design, advertising, web design, e-commerce, branding, illustration, motion design, consulting, film production, and projection mapping. She has worked as a creative corporate animator and art director for Cartoon Network, The Boston Consulting Group, National Australia Bank, and Manulife and designed print and digital campaigns for global clients and brands, including Nike, MTV, Google, YouTube, Amazon India, and Incredible India.

Taneya Balaji

Employment Highlights

Education Highlights

Portfolio

OCBC Bank Infographic

National Australia Bank - Purpose Brand Style Guide

Weekends at the Westin, Singapore

We Stand for Something Bigger

Cartoon Network - Sky Streakers and the Channel Crashers

Stanley Black & Decker

OCBC Bank Infographic

National Australia Bank - Purpose Brand Style Guide

Weekends at the Westin, Singapore

We Stand for Something Bigger

Cartoon Network - Sky Streakers and the Channel Crashers

Stanley Black & Decker