<ul><li>Managed the organic search traffic growth for Shopee e-commerce and regional blogs across Singapore, Thailand, Taiwan, Indonesia, Vietnam and the Philippines through well-written and well-optimized content.</li><li>Strategized and planned content for various Shopee platforms.</li><li>Managed a team of writers and vetted their content to ensure SEO requirements are met.</li><li>Designed and managed projects with cross-functional teams for link building.</li><li>Planned and managed regional content projects.</li></ul>

Content Specialist & Assistant Manager for Regional Brand & Growth Marketing

Hashmeta&nbsp;is a full-service digital and social media agency headquartered in Singapore specializing in internet marketing, social media marketing, inbound marketing, content marketing and conversion rate optimization.<ul><li>Planned, wrote, edited and oversaw social media accounts.</li><li>Crafted creative campaigns based on clients requirements and needs.</li><li>Strategized, planned and produced content calendars with engaging copywriting, ideas and proposals for compelling content and campaigns.</li><li>Reviewed, assessed and edited copy and articles to ensure editorial guidelines and quality are met.</li><li>Researched a broad range of topics and subject matters to craft content for individual clients.</li><li>Commissioned content to freelancers and interns as well as oversaw their content production.</li><li>Planned and executed creative digital campaigns across different platforms.</li><li>Clients: IMDA, Takashimaya Department Store, Raffles City Singapore, Junction 8, Kaplan, Lifelong Learning Institute, Mount Elizabeth Hospitals and Temasek Foundation Cares.</li></ul>

Content Editor

Marie France Asia is a beauty, fashion, health, travel, design and food magazine that caters to all women across Southeast Asia.<ul><li>Oversaw the entire editorial strategy that involves content planning, production and sub-editing to ensure the magazine continues with a steady stream of quality content.&nbsp;</li><li>Wrote articles across various beats daily and defined and executed editorial lineups.</li><li>Commissioned content to contributors and freelancers.</li><li>Managed and worked with a team of creative interns and freelancers.</li><li>Planned and organized all events for the magazine.</li><li>Managed and developed social media content and strategy with the internal team.</li></ul>

Writer & Junior Editor

These 5 Wineries Prove That Asia's Wine Scene Is Worth Exploring

Tarandip Kaur

Wrote an article for South China Morning Post, featuring quirky attractions in Singapore. Published in Yahoo! Singapore.

Six of Singapore's Strangest Attractions

Discussed the daily struggles working mums are facing.

Working Mums: 8 Struggles Only They Will Understand

Wrote content about learning important money-saving tips and tricks by following active Facebook groups and pages in Singapore.

Best Facebook Pages for Money Saving Tips and Promo Codes

Created a guide to the best and free things to do in Singapore with family or friends over the weekend.

9 Really Free Things to Do in Singapore on the Weekends

Shared some essential tricks to designing a small and beautiful kitchen without overspending.

7 Tricks to Designing a Small and Beautiful Kitchen on a Budget

Wrote a guide to 10 beautiful brunch places near Orchard Road, Singapore.

The 10 Best Brunch Spots in Orchard Road, Singapore

Created an article for Forbes about celebrities who did their home proud while attending premieres and screenings at the French Riviera during the 10-day event.

Cannes 2018: The Asian Celebs and Designers Who Captured the Red Carpet Spotlight

Discussed how shophouses are attracting F&B businesses in Singapore.

Why Are Singapore's Property Players Suddenly Embracing Traditional, Iconic Shophouses?

Introduced trendjacking and its benefits in terms of raising brand awareness, driving traffic, and attracting users to engage in a real-time commentary.

Winning at Social Media by Leveraging Trends

Contributed to the Meltwater Singapore blog contents including social media as a marketing channel, media coverage for brands and influencer marketing.

Making The Move to 360 Measurement

Wrote a series of article for Culture Trip, a culture and travel platform.

Articles on Culture Trip

English (British)

Tarandip Kaur is a content writer and strategist with six years of solid experience in editorial writing, B2B writing and social media content. As a content specialist at Shopee, she manages the organic search traffic for its e-commerce and regional blogs across Singapore, Thailand, Taiwan, Indonesia, Vietnam and the Philippines through well-written and well-optimized content. Some publishers and clients Tarandip has written for include Forbes, South China Morning Post, Cleo, SingaporeBrides, SilverKris, Meltwater, IMDA, Mount Elizabeth Hospitals and Lifelong Learning Institute.

Tarandip Kaur

Employment Highlights

Education Highlights

Portfolio

These 5 Wineries Prove That Asia's Wine Scene Is Worth Exploring

Six of Singapore's Strangest Attractions

Working Mums: 8 Struggles Only They Will Understand

Best Facebook Pages for Money Saving Tips and Promo Codes

9 Really Free Things to Do in Singapore on the Weekends

7 Tricks to Designing a Small and Beautiful Kitchen on a Budget

These 5 Wineries Prove That Asia's Wine Scene Is Worth Exploring

Six of Singapore's Strangest Attractions

Working Mums: 8 Struggles Only They Will Understand

Best Facebook Pages for Money Saving Tips and Promo Codes

9 Really Free Things to Do in Singapore on the Weekends

7 Tricks to Designing a Small and Beautiful Kitchen on a Budget