Realize Online is a digital marketing company in Melbourne, Australia that offers SEO, SEM, PPC services.

• Developed and implemented SEM strategies for about 12 clients that improved SEO performance, attracted users to websites, and drove growth.
• Managed on-page and off-page SEO advancing front page organic and Google map rankings in a timely matter, usually between 1-2 weeks per keyword.
• Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategies to ensure optimal results.
• Improved organic search results by increasing the search engine results.
• Optimized web page content (copy and multimedia) to improve customer conversion.
• Optimized search results using insights from Google Analytics to improve conversion, measured by sample testing, and support CM with data.
• Made suggestions and action that contributes to overall SEO category rankings.
• Optimized categories and sub-categories organization for e-commerce.
• Analyzed data to identify trends, generate reports, and adjust campaigns as necessary to produce the most optimal ROI.
• Specialized in SEMRush and LinkAssistent.

Remasys is a Melbournian IT company with clients such as ANZ and Sportsbet.

• Collaborated with product management to develop product positioning and messaging that resonated with buyer personas.
• Helped to develop the product marketing plan, including key activities, performance indicators, and budgets to support the retention of existing customers and the acquisition of new customers.
• Set up HubSpot as marketing automation platform.
• Liaised with a branding agency and a web development agency.
• Implemented SEO and PPC strategies using SEMrush.
• Liaised with content marketing freelancers.
• Created email marketing campaigns.
• Assisted the product manager on event and sponsorship coordination.
• Filmed and edited several short videos.

Atlantis is a Melbournian small business in the education industry.

• Managed social media platforms, especially Facebook, Instagram and LinkedIn, including content production such as blog articles, newsletters, posts, and videos.
• Coordinated marketing efforts to generate marketing qualified leads via the use of Google Ads, Facebook Ads, MailChimp, Instapage, and Drift tools.
• Developed and designed web pages.
• Created a Search Engine Optimization (SEO) plan.
• Produced marketing collaterals via Adobe Suite Illustrator, Photoshop, and InDesign.

Mais Australia is a Melbournian small business in the education industry.

• Generated marketing qualified leads by using a sustainable marketing funnel strategy.
• Created digital marketing strategies.
• Designed and developed the website on WordPress.
• Set up email marketing automation tools such as Click Funnels and Active Campaign.
• Coordinated webinars and events.
• Liaised with video production freelancers.
• Managed social media platforms.

• Led web design, software development, and digital marketing teams.
• Managed project's scope, budget, schedule, quality, resources, communications, risk, and stakeholders.
• Conducted sales, negotiations, and client relationship.
• Researched new technologies, products, and services.
• Created and developed digital SaaS products.
• Achieved several awards, including awarded three times with a B2B intranet software; best ITC company in Alagoas in 2015; most innovative company in Alagoas in 2015; won SEFAZ Hackathon in 2017; and won PEQ Quality prize in 2017.
• Managed up to 12 team members.
• Helped over 200 projects to attain their objectives.

Linnoplus is a SaaS intranet and professional social network solution.

• Conducted market research.
• Generated product requirements.
• Determined specifications, production timetables, pricing, and time-integrated.
• Managed UX, design, front-end and back-end developers using Agile and Scrum software development methodologies.
• Developed marketing strategies, mainly digital and growth marketing strategies.
• Secured 300,000 in seed funding.
• Successfully launched a SaaS product.
• Subscribed over 500 companies to use the product.

• Worked as a professor of advertising and ICT for public relations classes.
• Monitored students' progress.

The Brazilian National Confederation of Industry (CNI) is the largest and highest-level representation of industry in Brazil with a mission to promote a favorable business environment, enhance competitiveness, and promote sustainable development.

• Acted as key contact of advertising and web design agencies.
• Attended meetings with a product owner.
• Managed definition and follow-up of user experience-related (UX) metrics and design of wireframes and sitemaps.

Worked directly in the design of conceptual models, projects and prototypes for an online management platform.

I oversaw the setting up of the company’s digital marketing department.

Researcher in Aesthetic Communication with the work "The Co-Evolution of Forms and Aesthetic Preferences: an investigation into changes of language and taste in new media culture" and with individual and differentiated work plan "The music scene in Alagoas and the contemporary communication technologies: new artists and cultural consumers."

Web design and web development trainer.

- Visual Basic

- SQL Server

- Advanced Excel (Macros + VBA)