Realize Online is a digital marketing company in Melbourne, Australia that offers SEO, SEM, PPC services.<ul><li>Developed and implemented SEM strategies for about 12 clients that improved SEO performance, attracted users to websites, and drove growth.</li><li>Managed on-page and off-page SEO advancing front page organic and Google map rankings in a timely matter, usually between 1-2 weeks per keyword.</li><li>Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategies to ensure optimal results.</li><li>Improved organic search results by increasing the search engine results.</li><li>Optimized web page content (copy and multimedia) to improve customer conversion.</li><li>Optimized search results using insights from Google Analytics to improve conversion, measured by sample testing, and support CM with data.</li><li>Made suggestions and action that contributes to overall SEO category rankings.</li><li>Optimized categories and sub-categories organization for e-commerce.</li><li>Analyzed data to identify trends, generate reports, and adjust campaigns as necessary to produce the most optimal ROI.</li><li>Specialized in SEMRush and LinkAssistent.</li></ul>

Technical SEO Specialist

Remasys is a Melbournian IT company with clients such as ANZ and Sportsbet.<ul><li>Collaborated with product management to develop product positioning and messaging that resonated with buyer personas.</li><li>Helped to develop the product marketing plan, including key activities, performance indicators, and budgets to support the retention of existing customers and the acquisition of new customers.</li><li>Set up HubSpot as marketing automation platform.</li><li>Liaised with a branding agency and a web development agency.</li><li>Implemented SEO and PPC strategies using SEMrush.</li><li>Liaised with content marketing freelancers.</li><li>Created email marketing campaigns.</li><li>Assisted the product manager on event and sponsorship coordination.</li><li>Filmed and edited several short videos.</li></ul>

Product Marketing Consultant

Atlantis is a Melbournian small business in the education industry.<ul><li>Managed social media platforms, especially Facebook, Instagram and LinkedIn, including content production such as blog articles, newsletters, posts, and videos.</li><li>Coordinated marketing efforts to generate marketing qualified leads via the use of Google Ads, Facebook Ads, MailChimp, Instapage, and Drift tools.</li><li>Developed and designed web pages.</li><li>Created a Search Engine Optimization (SEO) plan.</li><li>Produced marketing collaterals via Adobe Suite Illustrator, Photoshop, and InDesign.</li></ul>

Digital Marketing Specialist

Mais Australia is a Melbournian small business in the education industry.<ul><li>Generated marketing qualified leads by using a sustainable marketing funnel strategy.</li><li>Created digital marketing strategies.</li><li>Designed and developed the website on WordPress.</li><li>Set up email marketing automation tools such as Click Funnels and Active Campaign.</li><li>Coordinated webinars and events.</li><li>Liaised with video production freelancers.</li><li>Managed social media platforms.</li></ul>

Growth Marketing Specialist

<ul><li>Led web design, software development, and digital marketing teams.</li><li>Managed project's scope, budget, schedule, quality, resources, communications, risk, and stakeholders.</li><li>Conducted sales, negotiations, and client relationship.</li><li>Researched new technologies, products, and services.</li><li>Created and developed digital SaaS products.</li><li>Achieved several awards, including awarded three times with a B2B intranet software; best ITC company in Alagoas in 2015; most innovative company in Alagoas in 2015; won SEFAZ Hackathon in 2017; and won PEQ Quality prize in 2017.</li><li>Managed up to 12 team members.</li><li>Helped over 200 projects to attain their objectives.</li></ul>

Digital Project Manager

Linnoplus is a SaaS intranet and professional social network solution.<ul><li>Conducted market research.</li><li>Generated product requirements.</li><li>Determined specifications, production timetables, pricing, and time-integrated.</li><li>Managed UX, design, front-end and back-end developers using Agile and Scrum software development methodologies.</li><li>Developed marketing strategies, mainly digital and growth marketing strategies.</li><li>Secured 300,000 in seed funding.</li><li>Successfully launched a SaaS product.</li><li>Subscribed over 500 companies to use the product.</li></ul>

Product Manager

<ul><li>Worked as a professor of advertising and ICT for public relations classes.</li><li>Monitored students' progress.</li></ul>

Volunteer Professor

The Brazilian National Confederation of Industry (CNI) is the largest and highest-level representation of industry in Brazil with a mission to promote a favorable business environment, enhance competitiveness, and promote sustainable development.<ul><li>Acted as key contact of advertising and web design agencies.</li><li>Attended meetings with a product owner.</li><li>Managed definition and follow-up of user experience-related (UX) metrics and design of&nbsp;wireframes and sitemaps.</li></ul>

Product Marketing Analyst

Worked directly in the design of conceptual models, projects and prototypes for an online management platform.

Product Designer

I oversaw the setting up of the company’s digital marketing department.

Social Media Coordinator

Researcher in Aesthetic Communication with the work "The Co-Evolution of Forms and Aesthetic Preferences: an investigation into changes of language and taste in new media culture" and with individual and differentiated work plan "The music scene in Alagoas and the contemporary communication technologies: new artists and cultural consumers."

Research Assistant

Web design and web development trainer.

RTO Trainer

- Visual Basic- SQL Server- Advanced Excel (Macros + VBA)

Junior Software Developer

Information Technology Intern

The Challenge: The GM of a digital marketing agency asked to develop a new way of finding relevant keywords that could be replicated with different types of clients, from Fashion Ecommerce to Tax Accountants.

Case: Creating A New SEO Keyword Map Framework For A Digital Marketing Agency

Tiago Nogueira

Generated organic traffic by nine leads in the first three months, including international leads from companies such as Accenture. Utilized tools like HubSpot CRM, persona creation, SEO, landing pages, blog/content creation, and social media management.

Case: Generating Leads for IT/Software Company Via Organic Search (SEO and Content Marketing)

Doubled the marketing qualified leads for three months. Each event was able to have up to 200 people registered. The customer journey was designed, and a marketing plan was created, guiding future actions.

Case: Duplicating Lead Generation for an Educational Agency

Increased the organic traffic by 100% in six months and the average Google search console position was increased in 20 positions. A process to monitor marketing qualified leads was set in place and messages via website contact form were 3x higher.

Case: Improving Google Ranking in 20 positions for a College of Business Management

English (British)

Tiago Nogueira is a marketing specialist with over 13 years of experience in digital marketing, web development, and project management, having worked with B2B, product, digital, SaaS, and growth projects. Specializing in SEO, he has developed and implemented SEO/SEM strategies for clients across the education and IT industries. His expertise includes managing on-page and off-page SEO, evaluating competitor websites, and optimizing web page content. As a digital marketing specialist, he has experience in managing social media platforms like Facebook, Instagram, and LinkedIn, including content production such as blog articles, newsletters, posts, and videos. Tiago is also proficient in Google Ads, Facebook Ads, MailChimp, Instapage, and Drift tools.

Tiago Nogueira

Employment Highlights

Education Highlights

Portfolio

Case: Creating A New SEO Keyword Map Framework For A Digital Marketing Agency

Case: Generating Leads for IT/Software Company Via Organic Search (SEO and Content Marketing)

Case: Duplicating Lead Generation for an Educational Agency

Case: Improving Google Ranking in 20 positions for a College of Business Management

Case: Creating A New SEO Keyword Map Framework For A Digital Marketing Agency

Case: Generating Leads for IT/Software Company Via Organic Search (SEO and Content Marketing)

Case: Duplicating Lead Generation for an Educational Agency

Case: Improving Google Ranking in 20 positions for a College of Business Management