Splice is the transformation of media in Asia with a mission to drive radical change by supporting bold, forward-looking media startups in Asia.

<ul>
	<li>Managed the Splice Beta, the first event for Splice Media.</li>
	<li>Looked after all aspects of delegate marketing, from planning to implementation, including copywriting for email and social channels.</li>
	<li>Defined ticketing strategy and managed the day-to-day campaign.</li>
	<li>Improved splice sponsorship sales efforts by creating sales decks, managing the pipeline process, and coaching the founders through sales activities.</li>
</ul>

Consultant

Branded Ltd is a Hong Kong-based events services company which produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including dynamic conferences, live music festivals, educational academies and fan events globally.

<ul>
	<li>Was responsible for overseeing the planning, development and execution of marketing and advertising initiatives.</li>
	<li>Liaised with sales and public relations teams to align objectives and targets.</li>
	<li>Conducted market research and stayed abreast of competitor positioning.</li>
</ul>

Chief Marketing Officer

Entrepreneur First&nbsp;is an international talent investor which supports individuals to build technology companies.

<ul>
	<li>Delivered a program of cultivation and training for those who have been selected to join the company.</li>
	<li>Developed problem-solving with selected candidates to help them work out their edge.&nbsp;</li>
	<li>Formalized and condensed the team building process into mantras and frameworks.</li>
	<li>Utilized data from previous cohorts to ensure teams are in optimal cofounding combinations.</li>
	<li>Ensured the teams use edge based ideation and work on high growth potential ideas.</li>
</ul>

Fellowship Associate

The Asia Content Marketing Association (ACMA) is a non-profit organization of marketing, creative, publishing and media professionals committed to elevating the art and science of content marketing in Asia Pacific.

<ul>
	<li>Planned, developed and enforced policies and objectives for the organization to ensure it maintains its values and meets established goals.</li>
	<li>Created public awareness initiatives and ensured the organization is visible to the community and those interested in assisting the foundation.&nbsp;</li>
	<li>Oversaw and maintained the financial budgets for the organization.</li>
	<li>Understood the responsibilities of the board chair and performed these duties in the chair&#39;s absence. &nbsp;&nbsp;</li>
</ul>

&nbsp;

Vice Chairman

Outbrain&nbsp;is a performance-driven discovery and native advertising platform specializing in content distribution, blogs, paid media and content promotion.

<ul>
	<li>Played a mentorship role to key personnel in the brand marketing department, honed their professional skills and prepared them to occupy the same position in the future.</li>
	<li>Developed and managed the business&rsquo;s brand strategy as well as corresponded brand elements to maximize the brand&rsquo;s equity.&nbsp;</li>
	<li>Performed creation and placement of advertising that is in support of the business&rsquo;s and sales team&rsquo;s initiatives through media planning, creative development, metrics, market research, and vendor management.</li>
	<li>Ensured the completion of market analyses and monitored the competitive activity in the market.</li>
</ul>

Head of Brands & Agencies for Southeast Asia

Bite Communications offers services in the areas of media, analyst, and influencer relations; and online strategy and social media communications.

<ul>
	<li>Developed business plans and marketing concepts for digital products.</li>
	<li>Worked with sales, advertising, and product development teams to create a working budget.</li>
	<li>Engaged target markets through consumer interviews or web analytics to discover where the unmet needs of consumers lie.</li>
	<li>Created solutions to meet clients&rsquo; brand objectives based on consumer insight and data.&nbsp;</li>
	<li>Worked with a variety of professionals in marketing firms or businesses including digital communications professionals, content production managers, and internet marketing directors.</li>
</ul>

Digital Strategy Director

POSSIBLE is a global digital marketing agency offering strategy, commerce solutions, web and mobile development, performance marketing and creative services.

<ul>
	<li>Developed digital transformation of the company:&nbsp;analysis of the specificities of each problem, benchmarking and testing of the existing relevant solutions to the considered problem, selection of the most relevant solution, leading of the change management, and everyday communication to the involved teams.</li>
	<li>Contributed to the elaboration of the project deliverables.</li>
	<li>Worked with small to medium-size teams to deliver projects for clients. Responsibilities include market research, digital practice analyze, solution design, and financial model building.</li>
	<li>Supported efforts of the team to identify and win potential opportunities within the practice.</li>
	<li>Formed assets and methodologies, points-of-view, research or white papers.</li>
</ul>

Senior Consultant for Digital Strategy

Metia is a global marketing agency with offices in London, Seattle, Austin, and Singapore.

<ul>
	<li>Designed digital media campaigns aligned with business goals.</li>
	<li>Oversaw the company&rsquo;s digital media efforts, including websites and platforms.</li>
	<li>Created and curated shareable content and determined which platform is best suited for each piece of content.</li>
	<li>Built and managed social media profiles and presence.</li>
	<li>Directed paid search and social campaigns and analyzed the performance of those campaigns.</li>
	<li>Maintained brand consistency across platforms, assessed&nbsp;SEO configurations and monitored analytics.</li>
</ul>

New Media Lead

CBS Interactive is an American media company and is a division of the CBS Corporation. It is an online content network for information and entertainment.

<ul>
	<li>Developed and drove global digital and interactive strategies (web/mobile/social and emerging channels) to support and advance external and internal market effectiveness and create value for the company.&nbsp;</li>
	<li>Executed digital strategies as the key driver of digital marketing innovation and developed capabilities required to deliver optimum customer experiences.</li>
	<li>Managed digital initiatives to include; identification and integration of innovative digital technologies, critical support systems, platform recommendations, social networking, all critical functional processes, globalization and sustainability of digital initiatives.</li>
</ul>

Senior Manager for Interactive Solutions & Digital Campaign Manager

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China.

<ul>
	<li>Developed products by identifying potential products.</li>
	<li>Conducted market research, generated product requirements, and determined specifications, production timetables, pricing, and time-integrated plans for product introduction.</li>
	<li>Assessed market competition by comparing the company&#39;s product to competitors&#39; products.</li>
	<li>Facilitated inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.</li>
</ul>

Product Development Manager for Interactive Media

Discussed content marketing, its mission statement, and essentials.

Creator Collective Asia

Timi Siytangco

Wrote an article on what to do when ideas are sucking, especially when infatuated with them.

Kill Your Darlings: How to Deal When Your Ideas Suck

Created a feature article sharing her reflections after 12 years as an expatriate in Singapore. Commissioned and published by Rogue Magazine.

Personal Essay on Expatriation

Led the event programming, marketing and copywriting for ACMA Content Conversations, the community events hosted by the Asia Content Marketing Association. The work covered planning, programming, ticket sales, and post-event content management.

Event Programming, Marketing and Copywriting

Crafted a business article for Sansan's content marketing blog, Sansan BizConnect, sharing five tips and resources when looking for a bigger facility for an established company in Singapore.

Business Writing for Software Blog

Managed the Splice Beta, the first event for Splice Media, by looking after all aspects of delegate marketing, from planning to implementation, including copywriting for email and social channels, defining ticketing strategy, and managing the day-to-day campaign.

Event Marketing and Sales

Helped Visa brand with their content strategy and measuring ROI, focusing on how Visa uses video to influence decision-makers.

Content Amplification Strategy

English (American)

Timi Siytangco is a digital media professional who produces content marketing and social media programs for brands in technology, travel and B2B like Microsoft, IBM, Starwood Hotels, Lenovo, and Dow Corning. She is also a contributing writer to global travel sites like RoadsandKingdoms.com and AtlasObscura.com. With her strong experience in strategic planning at marketing agencies, she has been awarded as one of Singapore's Top 100 Social Sellers and achieved Silver Medal for Integrated Marketing.

Timi Siytangco

Employment Highlights

Education Highlights

Portfolio

Creator Collective Asia

Kill Your Darlings: How to Deal When Your Ideas Suck

Personal Essay on Expatriation

Event Programming, Marketing and Copywriting

Business Writing for Software Blog

Event Marketing and Sales

Creator Collective Asia

Kill Your Darlings: How to Deal When Your Ideas Suck

Personal Essay on Expatriation

Event Programming, Marketing and Copywriting

Business Writing for Software Blog

Event Marketing and Sales