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Timi Siytangco

Timi Siytangco

Digital Marketer

Content marketer for Microsoft, Lenovo, and IBM.

Timi Siytangco is a digital media professional who produces content marketing and social media programs for brands in technology, travel and B2B like Microsoft, IBM, Starwood Hotels, Lenovo, and Dow Corning. She is also a contributing writer to global travel sites like RoadsandKingdoms.com and AtlasObscura.com. With her strong experience in strategic planning at marketing agencies, she has been awarded as one of Singapore's Top 100 Social Sellers and achieved Silver Medal for Integrated Marketing.

Writing
Digital Marketing
Media Relations
B2B Content
Social & Digital Strategy
Social Media Marketing
Timi Siytangco

Timi Siytangco

Content marketer for Microsoft, Lenovo, and IBM.

Digital Marketer

Timi is Available for Projects

Work with Timi

Employment Highlights

Consultant

Splice Media

November 2018 - Present (2 years 11 months)

Chief Marketing Officer

Branded Ltd

July 2019 - Present (1 year 3 months)

Fellowship Associate

Entrepreneur First

May 2018 - October 2018 (5 months)

Vice Chairman

Asia Content Marketing Association (ACMA)

August 2016 - May 2018 (2 years 9 months)

6 More Entries

Education Highlights

Bachelor of Arts

Ateneo De Manila University

June 1990 - March 1994 (4 years 9 months)

Resume

Consultant

Splice Media

November 2018 - Present (2 years 11 months)

Splice is the transformation of media in Asia with a mission to drive radical change by supporting bold, forward-looking media startups in Asia.

  • Managed the Splice Beta, the first event for Splice Media.
  • Looked after all aspects of delegate marketing, from planning to implementation, including copywriting for email and social channels.
  • Defined ticketing strategy and managed the day-to-day campaign.
  • Improved splice sponsorship sales efforts by creating sales decks, managing the pipeline process, and coaching the founders through sales activities.

Chief Marketing Officer

Branded Ltd

July 2019 - Present (1 year 3 months)

Branded Ltd is a Hong Kong-based events services company which produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events including dynamic conferences, live music festivals, educational academies and fan events globally.

  • Was responsible for overseeing the planning, development and execution of marketing and advertising initiatives.
  • Liaised with sales and public relations teams to align objectives and targets.
  • Conducted market research and stayed abreast of competitor positioning.

Fellowship Associate

Entrepreneur First

May 2018 - October 2018 (5 months)

Entrepreneur First is an international talent investor which supports individuals to build technology companies.

  • Delivered a program of cultivation and training for those who have been selected to join the company.
  • Developed problem-solving with selected candidates to help them work out their edge. 
  • Formalized and condensed the team building process into mantras and frameworks.
  • Utilized data from previous cohorts to ensure teams are in optimal cofounding combinations.
  • Ensured the teams use edge based ideation and work on high growth potential ideas.

Vice Chairman

Asia Content Marketing Association (ACMA)

August 2016 - May 2018 (2 years 9 months)

The Asia Content Marketing Association (ACMA) is a non-profit organization of marketing, creative, publishing and media professionals committed to elevating the art and science of content marketing in Asia Pacific.

  • Planned, developed and enforced policies and objectives for the organization to ensure it maintains its values and meets established goals.
  • Created public awareness initiatives and ensured the organization is visible to the community and those interested in assisting the foundation. 
  • Oversaw and maintained the financial budgets for the organization.
  • Understood the responsibilities of the board chair and performed these duties in the chair's absence.   

 

Head of Brands & Agencies for Southeast Asia

Outbrain

July 2013 - August 2017 (4 years 1 month)

Outbrain is a performance-driven discovery and native advertising platform specializing in content distribution, blogs, paid media and content promotion.

  • Played a mentorship role to key personnel in the brand marketing department, honed their professional skills and prepared them to occupy the same position in the future.
  • Developed and managed the business’s brand strategy as well as corresponded brand elements to maximize the brand’s equity. 
  • Performed creation and placement of advertising that is in support of the business’s and sales team’s initiatives through media planning, creative development, metrics, market research, and vendor management.
  • Ensured the completion of market analyses and monitored the competitive activity in the market.

Digital Strategy Director

Bite Communications

June 2012 - May 2013 (1 year 11 months)

Bite Communications offers services in the areas of media, analyst, and influencer relations; and online strategy and social media communications.

  • Developed business plans and marketing concepts for digital products.
  • Worked with sales, advertising, and product development teams to create a working budget.
  • Engaged target markets through consumer interviews or web analytics to discover where the unmet needs of consumers lie.
  • Created solutions to meet clients’ brand objectives based on consumer insight and data. 
  • Worked with a variety of professionals in marketing firms or businesses including digital communications professionals, content production managers, and internet marketing directors.

Senior Consultant for Digital Strategy

POSSIBLE

June 2010 - May 2012 (2 years 11 months)

POSSIBLE is a global digital marketing agency offering strategy, commerce solutions, web and mobile development, performance marketing and creative services.

  • Developed digital transformation of the company: analysis of the specificities of each problem, benchmarking and testing of the existing relevant solutions to the considered problem, selection of the most relevant solution, leading of the change management, and everyday communication to the involved teams.
  • Contributed to the elaboration of the project deliverables.
  • Worked with small to medium-size teams to deliver projects for clients. Responsibilities include market research, digital practice analyze, solution design, and financial model building.
  • Supported efforts of the team to identify and win potential opportunities within the practice.
  • Formed assets and methodologies, points-of-view, research or white papers.

New Media Lead

Metia

January 2007 - June 2009 (2 years 5 months)

Metia is a global marketing agency with offices in London, Seattle, Austin, and Singapore.

  • Designed digital media campaigns aligned with business goals.
  • Oversaw the company’s digital media efforts, including websites and platforms.
  • Created and curated shareable content and determined which platform is best suited for each piece of content.
  • Built and managed social media profiles and presence.
  • Directed paid search and social campaigns and analyzed the performance of those campaigns.
  • Maintained brand consistency across platforms, assessed SEO configurations and monitored analytics.

Senior Manager for Interactive Solutions & Digital Campaign Manager

CBS Interactive

November 2001 - December 2006 (5 years 1 month)

CBS Interactive is an American media company and is a division of the CBS Corporation. It is an online content network for information and entertainment.

  • Developed and drove global digital and interactive strategies (web/mobile/social and emerging channels) to support and advance external and internal market effectiveness and create value for the company. 
  • Executed digital strategies as the key driver of digital marketing innovation and developed capabilities required to deliver optimum customer experiences.
  • Managed digital initiatives to include; identification and integration of innovative digital technologies, critical support systems, platform recommendations, social networking, all critical functional processes, globalization and sustainability of digital initiatives.

Product Development Manager for Interactive Media

Global Sources

August 1994 - August 2000 (6 years)

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China.

  • Developed products by identifying potential products.
  • Conducted market research, generated product requirements, and determined specifications, production timetables, pricing, and time-integrated plans for product introduction.
  • Assessed market competition by comparing the company's product to competitors' products.
  • Facilitated inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.

Education

Bachelor of Arts, Management Economics

Ateneo De Manila University

June 1990 - March 1994 (4 years 9 months)