Webtrekk is an analytics and marketing intelligence provider headquartered in Berlin, which expanded its international operations into the Asia-Pacific region with the opening of local representation in Singapore.

<ul>
	<li>Worked as APAC partner for Webtrekk.</li>
	<li>Partnered with agencies and account managers covering different regions, verticals and company sizes, influencing deals up to a total of $25 to $100,000.</li>
	<li>Received customer commendation for guidance during product evaluation.</li>
	<li>Conducted more than 20 product demos and training live or through webinars.</li>
	<li>Represented Webtrekk for a product demo during agency event which hosted up to 20 people.</li>
	<li>Published a total of 12 digital analytics articles on LinkedIn.</li>
	<li>Achieved pre-sales technical certifications within three months.</li>
</ul>

Digital Analytics, Insight and Optimization & APAC Representative Partner

Web Analytics Consultant Association (WACA) provides courses for web analytics and digital marketing.

<ul>
	<li>Spoke at regional events to improve digital marketing access and Facebook Ads and Analytics literacy in Jakarta, Indonesia and represented the community at global tech festivals such as SXSW in Austin, Texas.</li>
	<li>Helped clients create and implement ways to better utilize their websites.</li>
</ul>

Web Analytics Consultant, Digital Marketing & Master Trainer

Ringfinger Co. is a company that supports brands, agencies, small-medium business owners, and entrepreneurs to reach momentum in the digital marketing era.

<ul>
	<li>Worked for marketing ROI optimization, customer journey analytics, and data integration for better insights projects all over APAC, including China, Hong Kong, Philippines, Thailand, Malaysia, Indonesia, Singapore, and Australia.</li>
	<li>Worked in both in-house and agency roles with many large organisations in B2B and B2C markets across multiple channels to develop deep and actionable customer insights to transform their business performance.</li>
</ul>

Director of Digital & Social Media Strategy

OOOBTC is a centralized cryptocurrency exchange located in Singapore, headquartered in China.

<ul>
	<li>Oversaw the planning, development, and execution of marketing and advertising initiatives.</li>
	<li>Generated revenue by increasing sales through successful marketing using market research, pricing, product marketing, marketing communications, advertising, and public relations.</li>
</ul>

Chief Marketing Officer At-large

iMin Technology&nbsp;is an intelligent business solutions provider.

<ul>
	<li>Oversaw marketing operations, including strategy, research, brand management, and advertising for iMin&rsquo;s consumer products and business solutions across six countries in the APAC region.</li>
	<li>Created the strategy for social - for both short-term campaigns and longer-term plans for three international brands under the iMin Technology umbrella and their core products such as iMin (desktop, mobile, self-ordering POS), Neostra Electronics (tablets, touch-screen enabled computers and hardware) and Soma Solutions (pos software, analytics and cloud).</li>
	<li>Evangelized social strategies and standing up in front of senior clients, partners, and agency teams and educate them on why social is so important for their business.</li>
</ul>

Chief Marketing Officer

Facebook, Inc. is an American online social media and social networking service company.<ul><li>Managed, coached, and developed a regional team of data analysts to reach team development goal and minimize repeated efforts.</li><li>Led operation execution and analytics projects from initial client contact to support delivery.</li><li>Managed timeline/expectation.</li><li>Utilized SQL, Excel, and Tableau to extract, analyze, and illustrate operational data.</li><li>Created data visualizations and dashboards to present and communicate important findings with stakeholders and global teams.</li></ul>

Digital Operations Team Manager

Led a 30-person team of client support analysts for an American online social media and social networking service company.

Facebook Digital Operations

Wayne Cheong

Oversaw the planning, development, and execution of marketing and advertising initiatives for a centralized cryptocurrency exchange located in Singapore.

OOOBTC

Oversaw marketing operations, including strategy, research, brand management, and advertising for iMin’s consumer products and business solutions across six countries in the APAC region.

Intelligent Business Solutions Provider

Worked as APAC partner for Webtrekk, an analytics and marketing intelligence provider headquartered in Berlin, which expanded its international operations into the APAC region with the opening of local representation in Singapore.

Digital Analytics, Insight and Optimization & APAC Representative

Represented the WACA community at global tech festivals such as SXSW in Austin, Texas.

Web Analytics Consultants Association

Founded and managed a marketing company in Singapore. Worked for marketing ROI optimization, customer journey analytics, and data integration for better insights projects all over APAC, including China, Hong Kong, Philippines, Thailand, Malaysia, Indonesia, Singapore, and Australia.

Ringfinger Co.

English (British)

As CMO-at-large for various startups in China, Japan, and Singapore, Wayne Cheong oversees marketing operations including strategy, research, brand management, and advertising for consumer products and business solutions across the APAC region. He has over ten years of professional experience in social e-commerce, omnichannel retail, tech startup, blockchain financial services, digital marketing, and analytics domain. Previously, he has worked at Facebook c/o Cognizant in people management positions, including leading their digital operations in APAC. Wayne has also spoken at regional events, like Web Analytics Consultant Association (WACA) Japan, to improve digital marketing access and Facebook Ads and Analytics literacy in Jakarta, Indonesia and represented the community at global tech festivals such as SXSW in Austin, Texas.

Wayne Cheong

Employment Highlights

Education Highlights

Portfolio

Facebook Digital Operations

OOOBTC

Intelligent Business Solutions Provider

Digital Analytics, Insight and Optimization & APAC Representative

Web Analytics Consultants Association

Ringfinger Co.

Facebook Digital Operations

OOOBTC

Intelligent Business Solutions Provider

Digital Analytics, Insight and Optimization & APAC Representative

Web Analytics Consultants Association

Ringfinger Co.