Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Wee Leng Tay

Wee Leng Tay

Marketing Consultant

Go-to-market expert for Apple & Uberall.

Wee Leng Tay has specialized in developing go-to-market strategies and partnerships for businesses in Southeast Asia. Wee Leng worked with Uberall to drive its Asian expansion for integrated location marketing and data management services, and managed relationships with resellers and channel partners. Prior to that, she worked at Apple to establish initiatives at E2 Connect conference, the first accessibility-themed conference organized by the Infocomm Development Authority of Singapore.

Digital Marketing
Campaign Management
Employer Branding
Market Research
Marketing Communications
B2B Content Strategy
Content Marketing
CRM
Digital Advertising
SaaS
Demand Generation
Wee Leng Tay

Wee Leng Tay

Go-to-market expert for Apple & Uberall.

Marketing Consultant

Wee Leng is Available for Projects

Work with Wee Leng

Employment Highlights

Strategic Partner

Uberall

August 2017 - Present (3 years 10 months)

Market Development and Strategy Consultant

Independent

August 2016 - Present (4 years 10 months)

Market Developer

Apple

February 2014 - August 2016 (2 years 6 months)

Regional Marketing Manager

Siemens

July 2011 - February 2014 (2 years 7 months)

3 More Entries

Education Highlights

Bachelor of Business Management

Singapore Management University

January 2007 - January 2011 (4 years)

Bachelor of Accountancy

Singapore Management University

January 2007 - January 2011 (4 years)

Resume

Strategic Partner

Uberall

August 2017 - Present (3 years 10 months)

Uberall is a Berlin-based location marketing solution company that offers businesses to manage their business location profiles across search engines, maps, online directories and navigation systems through a cloud-based platform.

  • Worked with resellers and channel partners to generate new revenue streams and increase retention with their business clients by offering the Uberall SaaS platform.
  • Drove the business expansion into Asia and worked out valuable business models with potential partners who offered digital marketing solutions to their business clients.

Market Development and Strategy Consultant

Independent

August 2016 - Present (4 years 10 months)

Wee Leng conducted market research and intelligence analysis to identify new business projects.

  • Evaluated and established contact with the potential leads.
  • Collaborated with the clients’ marketing teams on innovative positioning and promotional campaigns.
  • Developed go-to-market (GTM) strategies for emerging markets and new products including building a strong partner ecosystem, efficient operational processes and delightful customer experience.

Market Developer

Apple

February 2014 - August 2016 (2 years 6 months)

  • Collaborated with the education and enterprise sales teams across Singapore, Malaysia, Thailand, Philippines and Indonesia on go-to-market (GTM) strategies.
  • Developed demand generation activities for reaching out to the education and enterprise market.
  • Created and managed the teams’ customer relationship management framework and system.
  • Strategized, implemented and refined the enablement framework for the business sales teams of distributors, resellers and carrier partners.
  • Pioneered the enablement program targeted at resellers’ consumer sales teams which saw improved retail audit scores across the region.
  • Was part of the pioneering team who established a global program which trained sales people to help business customers understand how a mobile strategy can transform the way their businesses function.
  • Acted as overall program manager of the inaugural Education Leadership Summit in the Philippines, which brought together lead educators to discover classroom transformation with iOS.

Regional Marketing Manager

Siemens

July 2011 - February 2014 (2 years 7 months)

  • Strategized, managed and executed marketing and communication activities for a division of 200 personnel and six broad product categories across Singapore, Malaysia, Thailand, Philippines, Indonesia, Brunei and Vietnam.
  • Managed online and offline trade advertising, events and digital customer platforms across industries including marine, petrochemical, coal mining, oil and gas, and manufacturing.
  • Led partner marketing and engagement platforms integrated with partner measurement metrics. Partners contributed to 50% of Siemens’ sales targets.
  • Created an inventory and rewards system for distributors and resellers as part of our partner tiering system where they keep track of sales figures and receive marketing collaterals. 100% of the partner communication and performance tracking was ported to this system within three months.
  • Helped to establish its presence in regional trade exhibitions such as the Asia Pacific Maritime Show, Oil & Gas Shipbuilding Exhibition Asia (OSEA), and Coaltrans Asia and CommunicAsia.

Regional Coordinator

Siemens

April 2013 - September 2013 (5 months)

  • Was part of the headquarters regional coordination team that streamlined the global campaign for the Integrated Drive Systems (IDS), a one-stop drive train solutions that leverage engineering efficiencies to improve performance and reduce the total cost of ownership.
  • Worked cross-functionally with business and communications teams across the globe to align strategic objectives and individual milestones.
  • Supported the global content production team with localized content for the IDS campaign.
  • Produced a series of customer reference videos with customers like BMW, which were used globally for the campaign.
  • Was part of the team at the Hannover Fairs, one of the world's largest industrial automation and drives fair which launched the IDS campaign.

Healthcare and Corporate

Edelman

June 2010 - August 2010 (2 months)

Wee Leng provided media monitoring and tender research for healthcare and government clients including Samsung Healthcare, the Ministry of National Development Singapore, and the National Design Centre of Singapore.

  • Produced the media monitoring report for the World Cities Summit 2010, which covered more than 100 articles published by local and international press.
  • Helped launch the 5th Edelman Digital Brand Index, a project undertaken by Edelman and Brandtology to represent pervasive trends in digital platforms.
  • Modelled primary research across eight APAC markets on more than 300 technology brands and 4,000 online channels.

Market Researcher

Strategicom Pte Ltd

January 2008 - December 2009 (1 year 11 months)

Strategicom Pte Ltd is a Singapore-based company offering brand strategy consulting services.

  • Worked alongside B2B brand consultants and researchers in market research for small medium enterprises, including conducting perception audits and competitor analyses.
  • Produced a customer-facing business guide to "Starting a business in India".

Education

Bachelor of Business Management, Business and Corporate Communications

Singapore Management University

January 2007 - January 2011 (4 years)

  • Graduated magna cum laude.
  • Earned the Ian Ferguson Scholarship, Ngee Ann Kongsi Scholarship, dean’s list and Deloitte Meritorious Awards.
  • Relevant coursework studied were investor relations, public relations writing, corporate reporting and financial statement analysis, marketing, intercultural and management communication, computer as an analysis tool and strategy.

Bachelor of Accountancy, Accountancy

Singapore Management University

January 2007 - January 2011 (4 years)

Took double degree course alongside Bachelor of Business Management.