Wilko Wielinga
Salesforce Specialist

Wilko Wielinga

Salesforce.com consultant at IBM iX.
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About

Wilko Wielinga is a CRM and digital program manager with over 12 years of experience in transforming Sales, Service, and Marketing organization and managing CRM, digital, and process implementations. He specializes in Salesforce.com (10x certified) and experienced in technologies such as Web, API and ETL technologies, Google Analytics, RPA, Mulesoft, Siebel, and Tableau. As a Salesforce.com consultant at IBM iX, he designed and implemented program governance and financial management for a global Service Cloud program for a luxury brand. Wilko also worked for Nord Anglia Education and AXA.

Employment

4 roles
Sep 2019 - Present 6 years 8 months
Salesforce.com Consultant
IBM
  • Designed and implemented program governance and financial management for a global Service Cloud program for a luxury brand.
  • Supported multiple RFP’s by assessing tooling, skills and TCO of proposed solutioning and alternatives considered.
Jul 2017 - Jul 2019 2 years
CRM Program Manager
Nord Anglia Education
  • Headed a large scale, global CRM program with over US$2 million annual budget.
  • Managed a global team to design, develop, and roll-out Salesforce.com using agile project management methodologies.
  • Designed and implemented a globally standardized workflow in admissions (inside sales) and marketing teams.
  • Defined multichannel marketing roadmap to engage with prospects/customers through EDM, social ads, and a hyper-personalized browsing experience while connecting and leveraging CRM, GA360, and Sitecore (CMS) data. The functional design focused on orchestrating data and activities in Salesforce Marketing Cloud.
  • Closely collaborated with (digital) marketing teams on vendor selection, prototyping and implementation of different marketing tools such as a new CMS/DXP (Sitecore), Google Analytics 360, design asset management, parent portal and a social media listening tool.
  • Managed full SDLC from requirements gathering to implementation in pilot schools on a greenfield CRM implementation. 
Jun 2016 - Jun 2017 1 year
Regional Salesforce.com Project Manager
AXA Group Solutions
  • Worked as part of an in-house consulting team that delivered Salesforce.com implementations and consulting throughout the Asia region.
  • Implemented and managed Service Cloud implementations of up to 200 users in the AXA contact centers across Singapore and Malaysia.
  • Led an internal assessment to set up a Center of Excellence with a technical improvement plan for their Salesforce.com technical build.
Jan 2014 - Jan 2016 2 years
European Project Manager Salesforce.com
Staples Advantage
  • Managed greenfield Salesforce.com implementations including process and technical solution design following agile methodology.
  • Implemented the European Salesforce.com process template in business units across Europe.
  • Managed continuous support of live systems through troubleshooting and onboarding a network of superusers for issue resolution, data patching, and new releases.

Education

Sep 2004 - Sep 2008 4 years
MSc, Marketing Management
University of Groningen
Sep 2000 - Jun 2004 3 years 9 months
Bachelor's Degree, Business Engineering
Fontys University of Applied Sciences