William Borden
PR Strategist

William Borden

Previously worked for KPMG and CCG Investor Relations.
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About

William Borden is an award-winning PR strategist with experience in media relations, corporate communications, and journalism. Her expertise lies in strategic planning and management, print and digital content, media relations, and social media. As a former corporate communications director at KPMG, he drove strategic internal, external, and social media communications, produced and distributed timely PR materials, and managed projects. At CCG Investor Relations, he oversaw media relations programs for a diverse roster of microcap companies and professional services firms, spanning hospitality, professional services, technology, healthcare, and medical device sectors. William is also a former financial journalist at a global wire service.

Employment

5 roles
Jan 2022 - Present 4 years 4 months
PR Strategist
Independent
  • Built client relationships for technical writing, content development, media relations, and corporate communications work.
  • Conducted media relations efforts for Ashford Hospitality Trust and Ashford Hospitality Prime.
Apr 2014 - Nov 2021 7 years 7 months
Corporate Communications Director
KPMG LLP
  • Led corporate communications for KPMG's Healthcare and Life Sciences Practice.
  • Drove strategic internal, external, and social media communications to enhance the reputation of the firm and its professionals, and promote specific service areas to improve business performance, including deal advisory, management consulting, and the use of digital transformation technologies, such as blockchain, cybersecurity, machine learning, and artificial intelligence.
  • Developed and ensured consistent messaging across internal departments and targeting external constituents.
  • Produced, edited and distributed timely press releases, blog posts, bylined articles, web copy, social media (Twitter and LinkedIn), white papers, videos, newsletter content, Q&As, and more.
  • Managed programs and projects, and worked with PR agency teams.
  • Generated 150-300 media placements per year.
  • Launched media programs for KPMG Healthcare and Life Sciences Investment Outlook, CEO Outlook, Artificial Intelligence survey, healthcare cyber security surveys (2015 and 2017), Harvey Nash-KPMG CIO Survey, and U.S. Dept. of Health and Human Services “Crush Covid” monoclonal antibody access program.
  • Nominated as the PR Week Media Relations Professional of the Year – Finalist 2018.
Mar 2013 - Oct 2013 7 months
Media Relations Director
CCG Investor Relations
  • Oversaw media relations programs for a diverse roster of microcap companies and professional services firms.
  • Worked with clients spanning hospitality, professional services, technology, healthcare, and medical device sectors.
Apr 2005 - Oct 2012 7 years 6 months
Senior Media Specialist
Coyne PR
  • Performed media relations work for Express Scripts/Medco Health, Quest Diagnostics, Siemens Medical Solutions, Cornell University, and the University of Rochester.
  • Developed business media campaigns for annual Medco Drug Trend Report.
  • Created bylined articles tied to rare diseases and specialty pharmacy.
  • Received campaign awards which included Holmes Report Silver Sabre – “What’s in Your Genes?” (2010) and PRSA Silver Anvil Award of Excellence Winner – Marketing Business to Business (2007).
Mar 1993 - Apr 2005 12 years 1 month
Correspondent
Reuters
  • Worked as a journalist at Reuters Equities Desk in New York.
  • Covered healthcare, life sciences, and retailing at global wire service at one of the busiest newsrooms in the world.
  • Interviewed securities analysts, executives, and other sources for stories aimed at an investor and consumer audience.

Education

Jun 1998 - May 2002 3 years 11 months
Master of Business Administration, Finance
Montclair State University
Sep 1985 - May 1989 3 years 8 months
Bachelor of Arts, English
Trenton State College (College of New Jersey)

Portfolio

3 items