• Provided services social media and email marketing, copywriting, and brand development to mid to small businesses.
• Developed content and implement social media strategies that drive marketing goals, business growth, and community engagement. 

• Developed web and social media content for Visa, the Royal Bank of Canada, and Wrigley focused on increasing brand awareness, engagement, and lead generation.
• Supported the business development team with copywriting and research for pitches and presentations.
• Used analytics to track and monitor campaign and content performance against defined KPIs and present learnings and recommendations to clients.
• Prepared social media budget recommendations to help support and promote content and campaigns.

• Developed content calendars and executed social campaigns for several JWT clients, including Walmart, Tim Hortons, Mazda, and the United States Federal Government’s tourism program in Canada.
• Managed brand social media accounts and created, engaged and grew thriving online communities.
• Prepared weekly and monthly reports based on analysis of social media metrics and competitor performance to help shape strategic planning and content creation.
• Monitored trending topics, conversations, pop culture, and interests of target audience across social media, adjusting content and messaging accordingly.  

88 Creative is a Toronto-based creative communications agency specializing in digital marketing, public relations, and design. 

• Developed social media and blog content strategies for leading Canadian condo developers and also managed content on the company blog and monthly email newsletter.
• Managed the work of community managers to ensure brand consistency for clients across all social media channels.
• Tracked, monitored, and analysed all social media activities using various analytical tools and presented research reports to clients to ensure alignment with goals.

Area of Study: Javascript, HTML & CSS, GitHub, Sinatra, SQL

Area of Study: Marketing