Yacine Khouzami
Digital PR

Yacine Khouzami

Digital PR & outreach specialist for Auto & General.
Work with Yacine Work with a Digital PR

About

Yacine Khouzami is a digital marketing and media professional specializing in digital PR and outreach, SEO, and content. He works as a digital outreach specialist for Auto & General, where he has produced a brand campaign to encourage drivers to stop "texting while driving" and facilitated partnerships with road safety organizations such as ARRB and NRSPP. At DEJAN SEO (Australian digital marketing agency), he worked with corporate clients like UBank, SUEZ, and Open Colleges. His software proficiency includes Buzzstream, Meltwater, PR Newswire, Google Analytics, Search Console, Tag Manager, Data Studio, Ads, Surveys, Ahrefs, Rank Ranger, Moz, Majestic, SEMrush, Ryte, Link Research Tools, and more.

Employment

2 roles
Jan 2020 - Present 6 years 4 months
Digital PR & Outreach Specialist
Auto & General (via Budget Direct)
  • Led a team of content specialists including an in-house graphic designer, content writers, and social media (performance) strategist.
  • Produced a brand campaign to encourage drivers to stop "texting while driving".
  • Provided agile project management using Atlassian suite, including Jira, Confluence, and Slack.
  • Facilitated partnerships with road safety organizations such as ARRB and NRSPP.
Jun 2018 - Dec 2019 1 year 6 months
Digital Content Strategist
DEJAN SEO

DEJAN SEO is a medium-sized digital marketing agency based in Brisbane with a worldwide presence. It is Australia's only Moz recommended agency who works with small-medium businesses and ASX 200 companies to achieve success. 

  • Advanced keyword research to identify relevant and achievable opportunities for increasing organic traffic.
  • Performed content gap and competitor analysis to increase traffic to blog and news sections, product and category level pages.
  • Handled accounts independently for small-to-medium enterprises (primarily e-commerce).
  • Assisted with key accounts for corporate clients, including UBank, SUEZ, and Open Colleges.
  • Produced data-driven research content to earn links organically from citations.
  • Performed data mining for prospective publishers based on previous campaigns or target audience.

Education

Jan 2014 - Dec 2017 3 years 11 months
Bachelor of Creative Industries, Media & Communication
Queensland University of Technology
Jan 2014 - Dec 2017 3 years 11 months
Bachelor of Business, Marketing
Queensland University of Technology