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Yacine Khouzami

Yacine Khouzami

Digital PR & outreach specialist for Auto & General.

Yacine Khouzami is a digital marketing and media professional specializing in digital PR and outreach, SEO, and content. He works as a digital outreach specialist for Auto & General, where he has produced a brand campaign to encourage drivers to stop "texting while driving" and facilitated partnerships with road safety organizations such as ARRB and NRSPP. At DEJAN SEO (Australian digital marketing agency), he worked with corporate clients like UBank, SUEZ, and Open Colleges. His software proficiency includes Buzzstream, Meltwater, PR Newswire, Google Analytics, Search Console, Tag Manager, Data Studio, Ads, Surveys, Ahrefs, Rank Ranger, Moz, Majestic, SEMrush, Ryte, Link Research Tools, and more.

Digital Marketing
Digital PR
Digital Outreach
SEO Outreach
Content Strategy
Content Marketing
Social Media Strategy
Brand Management
Digital Content
Agile Management
Project Management
Link Building
Google Suite
SEO Keyword Research
Content Analysis
Content Design
UX Design
CMS
Yacine Khouzami

Yacine Khouzami

Digital PR & outreach specialist for Auto & General.

Yacine is Available for Projects

Work with Yacine

Employment Highlights

Digital PR & Outreach Specialist

Auto & General (via Budget Direct)

January 2020 - Present (1 year 8 months)

Digital Content Strategist

DEJAN SEO

June 2018 - December 2019 (1 year 6 months)

Education Highlights

Bachelor of Business, Marketing

Queensland University of Technology

January 2014 - December 2017 (3 years 11 months)

Bachelor of Creative Industries, Media & Communication

Queensland University of Technology

January 2014 - December 2017 (3 years 11 months)

Resume

Digital PR & Outreach Specialist

Auto & General (via Budget Direct)

January 2020 - Present (1 year 8 months)

  • Led a team of content specialists including an in-house graphic designer, content writers, and social media (performance) strategist.
  • Produced a brand campaign to encourage drivers to stop "texting while driving".
  • Provided agile project management using Atlassian suite, including Jira, Confluence, and Slack.
  • Facilitated partnerships with road safety organizations such as ARRB and NRSPP.

Digital Content Strategist

DEJAN SEO

June 2018 - December 2019 (1 year 6 months)

DEJAN SEO is a medium-sized digital marketing agency based in Brisbane with a worldwide presence. It is Australia's only Moz recommended agency who works with small-medium businesses and ASX 200 companies to achieve success. 

  • Advanced keyword research to identify relevant and achievable opportunities for increasing organic traffic.
  • Performed content gap and competitor analysis to increase traffic to blog and news sections, product and category level pages.
  • Handled accounts independently for small-to-medium enterprises (primarily e-commerce).
  • Assisted with key accounts for corporate clients, including UBank, SUEZ, and Open Colleges.
  • Produced data-driven research content to earn links organically from citations.
  • Performed data mining for prospective publishers based on previous campaigns or target audience.

Education

Bachelor of Business, Marketing

Queensland University of Technology

January 2014 - December 2017 (3 years 11 months)

  • Graduated both courses with Distinctions.
  • Active member QUT AMPed: Advertising, Marketing, and PR student networking society.
  • Active member of QUT Business School Alumni program.

Bachelor of Creative Industries, Media & Communication

Queensland University of Technology

January 2014 - December 2017 (3 years 11 months)