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Content Marketer Job Description

Content.co Editorial
Updated Sep 1, 2020

Here’s a job description template to help you attract the Content Marketer you are looking for. Feel free to edit it to best suit your needs. To assess potential candidates, do also check out our hiring guide for Content Marketer, as well as interview questions you might use.

Company Introduction

This is where you make one of the first impressions with prospective hires. In this section, write a short, catchy paragraph about your company. Make sure to provide information about the company culture, company size, key clients, company’s mission, and goals. As well as perks, benefits, office hours, remote working possibilities, and everything else you think makes your company interesting. 

Job Description

As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.

Roles and Responsibilities

  • Design content marketing strategies and set short-term goals.
  • Undertake content marketing initiatives to achieve business targets.
  • Produce high-quality content by collaborating with design and writing teams.
  • Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
  • Regularly deliver engaging content.
  • Edit, proofread, and improve the content.
  • Optimize content considering SEO and Google Analytics.
  • Analyze web traffic metrics.
  • Ensure a strong web presence on various channels.
  • Generate ideas to increase customer engagement.

Requirements

  • Proven work experience as a Content marketing manager.
  • Proficient in MS Office and WordPress or other Content Management Software.
  • Understanding of web publishing requirements.
  • Ability to predict audience preferences with an editorial mindset.
  • Hands-on experience with SEO and web traffic metrics.
  • Expertise in social media platforms.
  • Project management skills and attention to detail.
  • Excellent communication and writing skills in English.
  • BSc degree in Marketing, Journalism, or relevant field.

Skills

  • Content Marketing
  • Copywriting
  • Design
  • Creativity
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Customer Engagement
Content Marketing
Content Strategy
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