Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an “everything virtual” culture, there has been growing interest in accelerating digital communications with customers.
Growing online presence on social media is the first step most companies take to grow their digital footprint. As healthcare is a highly regulated industry, there may be a lot of concerns for healthcare companies when it comes to social media marketing.
However, these few companies and individuals have proven that social media is a great tool for digital healthcare marketing and are continuing to leverage different platforms to grow their brands into household names. Let’s take a look at some of them.
Did you know that while social media is a big part of everyone’s lives, due to the COVID-19 pandemic, there has been a 50% increase in social media usage? Not to mention, irrespective of the pandemic, social media has been a popular source of health-related information – case in point, over 200 million conversations across social media users in the United States, France and China are about health.
If you are planning to grow your digital footprint on social media, the omnichannel social media marketing strategy helps tap into a wider target market. Here is a list of the most popular social media platforms and their drawbacks which you’d probably want to take note of before investing time and/or money on them:
Granted, these may be platforms which have been around for a long time and you might be keen on embracing a different social network to stand out from your competitors while reaching out to a different set of audience. Here are two you might be keen to consider:
Here are 3 of the top social media trends that you should be following to get the most out of your digital healthcare marketing efforts:
Go small but grow big with micro-influencer marketing
Ephemeral content as your daily FOMO post
Closing the gap on social distancing digitally
With an understanding of which social media platforms would be best suited to your business and target markets, let’s look at some of the pros and cons of leveraging social media for your healthcare business:
So, what can you do to reap all the benefits of social media and avoid any unwanted pitfalls? Have a sound social media strategy. The easiest way is to take the digital marketing funnel approach – but not really:
As the social media landscape and public interests are constantly and rapidly changing, it is important to keep yourself informed and abreast in order to leverage these digital marketing tools to the best of your advantage. You should also ensure that you adhere to HIPAA and the health-related regulations set by respective social media platforms at all times.
Reach out to Hire Digital for more information on growing your social media presence further.
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