How Modern Marketing Leaders Are Building Their Teams to Drive Success

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1 Hour 30 Minutes
(Keynotes and Roundtable)
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events@hiredigital.com
2022

Virtual Roundtable for Marketing Leaders

The evolving nature of marketing in the post-COVID world has led to a shift in how teams are structured and built. Hire Digital brings you a live roundtable discussion between APAC marketing leaders on how they are driving organizational success with their teams.

Join this invite-only event to learn from these thought leaders who come from diverse backgrounds, including high-growth companies and enterprises. Discover how a mix of approaches like agile, in-house, on-demand, and outsourcing can deliver a dynamic, scalable marketing organization.

Speakers

Arun Cavale

CMO, IBM Global Business Services, Asia Pacific

Arun Cavale is an award-winning Marketing and Communications leader with over 21 years of experience driving demand and revenue growth across multiple markets and businesses. He is currently leading marketing and strategy to launch scalable campaigns for IBM’s Cloud, Analytics and Watson AI portfolio. Arun was listed in Forbes as one of the '50-Best Marketing & Communications leaders in Asia'; he was also awarded 'The Most Influential Global Marketing Leader 2018' by CMO Asia and the World Marketing Congress.

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Smita Kumar

Digital Capabilities Lead

Smita currently leads Digital Capabilities and Marketing Execution for Safety and Industrial Business at 3M Asia. She has over 15 years of experience in B2B and B2C marketing, 10 years in digital agencies and enterprises, with a strong track record in supporting big international companies in their digital transformation. While running successful campaigns across APAC, she has built and managed highly effective teams from the ground up. In her current role, she is bringing together tools, technology, and creative direction to drive immersive customer experiences that captivate, nurture and elicit desired business outcomes.

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Dawn Ng

Senior Marketing Director - Asia Pacific

Dawn leads the marketing team across APAC in formulating marketing strategy, creating and executing marketing plans to promote UiPath brand, drive demand, expand share-of-wallet in customers. She has 20+ years of working experience as a management, business development and marketing professional in technology and industrial industry with extensive Asia Pacific experience coupled with 6 years of working experience in China, Shanghai. Before UiPath, she has led marketing at companies like SAP Concur, Brady Corporation, and Dell.

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Duygu Ersoy

Global Brand Director

Duygu is Global Brand Director in Unilever. She is with Unilever for more than 13 years on various brands, categories, and regions and is passionate about brands that bring value to its customers, company, and employees. She has a strong track record of enhancing innovation and business performance. Born in Turkey, currently living in Singapore. An advocate of women empowerment.

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Bhavinkumar Shah

Head of Marketing - APAC

Bhavin is a strategic business leader with 18+ years of experience across multiple industries in the Asia Pacific region. He is currently leading marketing and Go-To-Market Retail at Western Union. In his 10 years in the payments financial services landscape, he has also helmed roles in sales, marketing, product development, and digital transformation at MoneyGram, TimesofMoney, and ING Investment Management.

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Alexis Chan

Director of Enterprise

Alexis is the Enterprise Director for Hire Digital, which connects businesses to on demand teams in digital marketing, software development, and design. She started Hire Digital to address two emerging trends: firstly, companies have been increasingly engaged in digital and workforce transformation, and secondly, the distributed workforce is growing as talents move away from the onsite workplace and the five-day workweek. Yiwen has helped hundreds of organizations including Fortune 500 enterprises, growth startups, and government agencies to fulfill their talent needs. Previously a business journalist, Yiwen has been featured in Forbes 30 Under 30 for Media, Marketing & Advertising.

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Anil Viswanathan

Senior Marketing Director

Anil Viswanathan is Senior Director - Marketing (Chocolates), Insights & Analytics at Mondelez India Foods Private Ltd. His role includes strategizing and landing the overall innovation & communication agenda on chocolate brands and delivering the P&L for this category, in India. Most recently, Anil also took up an additional responsibility of leading the Insights & Analytics function for the business.Anil joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company, across a variety of roles including Sales, Brand & Category marketing, Strategy and New Business Development. His journey in the company has taken him into Regional and Global roles and into different categories including Chocolates and Biscuits. In his last role in India, Anil was managing marketing for Chocolates. Most recently, Anil was a part of the Global Chocolate Team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements, amongst many others, has been the launch of Cadbury 5Star globally, which is now present in 3 continents including markets like Brazil and South Africa.Anil holds an MBA in Marketing & Finance from IIM, Calcutta, and a Bachelor’s degree in Mechanical Engineering from IIT, Madras.

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Joycelyn Chan

Assistant Director, Communications & Marketing

Joy is an experienced and tech-savvy communications and marketing lead with an extensive portfolio of strategic communications narratives and bespoke campaigns. In her current role, she is building GovTech's corporate and employer brand equity among the internal and domestic audiences, and scaling it internationally. She has built driven and award-winning teams that bagged four industry awards in three years: 2019 – Digital Team of the Year by Marketing Talent Awards & Marketing Team of the Year by Mumbrella Asia Awards; 2021 – Best Media Relations Strategy (Gold) & Best Public Relations by In-House Comms Team (Bronze) by PR Asia Awards.

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Agenda

1:00 PM
How to Build Effective In-house Teams by Smita Kumar, 3M

Smita will share how building in-house capabilities has enabled business for 3M. Learn how to facilitate cross-functional teamwork and foster agile practices during a disruptive event like COVID-19. This session will explore how an on-demand team can help improve the overall customer experience.

1:15 PM
Why The Fortune 500 is Embracing On Demand by Alexis Chan, Hire Digital

Alexis will share how building a best-in-class marketing organization needs best talent. Her session will explore different methods to address the talent gap including hiring in-house, upskilling, on-demand teams, and more.

2:15 PM
Audience Q&A

Post your questions for any of the panelists or keynote speakers and they will answer them live.

1:25 PM
Roundtable Discussion with Marketing Leaders

The panelists from UiPath, Mondelēz, IBM Cloud, Unilever, Western Union, and GovTech will explore how their marketing strategies have changed during the pandemic. Learn from their experiences in building success-driven marketing teams. Hear their insights on getting your organization’s buy-in, establishing a common goal, and being agile. These are a few questions posed, among various others:

- How has the global pandemic changed the way your team operates at your organization?

- How do you ensure different functional teams work towards a common goal and not their immediate goals?

- Which marketing capabilities should be kept in-house and which should be outsourced?

- What is the right balance of skill sets in a marketing team?

$109

Early price.
Only 38 tickets left.

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