Amazon Marketing Specialist Job Description Template

Last updated on 9 Feb 2023

Want to stand out and attract the best Amazon marketing specialists? Here’s a job description template and guide to help you attract the right candidates with your required skill sets.  

We uncover everything you need to know to create the optimal job description to attract the best fit for your company. 

Scroll down below to download the sample template, which should only serve as a guide and may be edited according to your company’s needs. We also provide a comprehensive guide on how to craft the best job description below the template. 


Amazon Marketing Specialist Sample Job Template

Company Introduction

[Company name] aggregates the best accommodation deals across popular global destinations. We make the best hotels and resorts in 70 countries and 255 cities accessible to every traveler. As part of our mission, we are committed to helping average travelers find the best deals and prices for five-star accommodations. 

Why join us? 

We are a fast-growing company with flexible hours. We believe in output rather than time-based performances. We do not adhere to a top-down approach, rather we believe in close collaboration across all team members.

Who has trusted us? 

From Marriott to Shangrila to Imperial, we’ve partnered with a diverse network of resorts and hotels across the globe.

Job Description

The Amazon Marketing Specialist will ideate, implement, and analyze the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.

Roles and Responsibilities

  • Create and manage digital ad campaigns to meet company targets.
  • Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.
  • Optimize budgets and spending according to social media ad performance.
  • Liaise between sales, external partners, US marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives.
  • Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.
  • Provide high-quality performance reports to supervisors.
  • Make recommendations to continually improve performance by analyzing internal results, and competitive data, and keeping on top of industry trends.
  • Document clearly defined action steps and recommendations.


  • Proven work experience as an Amazon Marketing Specialist.
  • A bachelor’s degree in a marketing course.
  • Hands-on e-commerce or online marketplace experience.
  • Knowledge of Amazon Vendor Central and paid advertising experience (pay-per-click) is a plus.
  • Digital Marketing Experience.
  • Advanced Excel knowledge and skills.
  • Excellent written and verbal communication skills.
  • Strong analytical and data interpretation skills.
  • Strong ability to multitask.


  • Advanced Excel Skills
  • Communication Skills
  • Analytical
  • Data Interpretation Skills
  • Digital Marketing
  • Project Management


  • 14 vacation leaves
  • Health insurance
  • Medical allowance
  • Free transportation past 7PM 
  • Annual bonuses
  • 2 days/week work from home, flexible work hours 
  • Competitive salary


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Amazon Marketing Specialist Job Description Guide

What is Amazon marketing?

Amazon marketing’s function is to promote and make sales on the Amazon platform. This is an important component of marketing when a business wants to scale its sales and reach a wider audience.

That said, you must have a clear, comprehensive job description to allure the best candidates that can optimize your campaign strategies and meet your KPIs.

How to write a company introduction

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

  • Products & services
  • Company size
  • Company’s mission & goals
  • Key clients
  • Company culture & work environment 

Tip: While you want to excite the candidate with highlights of your company, refrain from painting an unrealistic picture of your company, otherwise, you may attract candidates for the wrong reasons.

What is the Amazon marketing specialist’s job? 

Amazon marketing specialists are in charge of the marketing vertical of eCommerce, bringing in leads and conversions through innovative campaigns and paid search.

Thus, your job description summary must communicate not only the above but also what a Amazon marketing specialist is specifically in your company. This portion is where you should include a few concise sentences about the role, and how this role fits into your team. 

Clearly communicate why you are in need of someone to fill this role, and manage your candidates’ expectations. Hence, you must know what the role’s main function and purpose are in your company before writing this bit. 

What are the Amazon marketing specialist’s skills and responsibilities? 

You must also include the role’s day-to-day deliverables under the responsibilities section, such as managing digital ad campaigns, optimizing campaign performance to increase profitability, and more. These should be listed down preferably in bullet points.  

Both the requirements and skills portion should be straightforward.  For the requirements portion, list down the desired experiences, educational attainments, and major skill sets required for the role. Try to be as specific as possible. 

You may simply list the technical skills required for the skills portion. 

Lastly, make sure it doesn’t seem overwhelming and excessive, otherwise, it may repel candidates. Avoid jargon, abstract words, and unnecessary requirements. This part should provide clarity and understanding.

What are your company’s perks and benefits?  

To entice candidates, it would be best to include the perks and benefits they’ll be receiving when working for you. Just make sure not to oversell your company and to always be truthful with this list. 

Final Word

To sum it up, a job description must be a snapshot of the expectations for the role and what your company is like. 

It should also be concise and easy to read. Avoid fluffy language – after all, marketing candidates can usually see past that. 

To stand out, draft it with an applicant’s perspective in mind. What would you be looking for in a job description? How would you want the deliverables to be presented? 

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Frequently Asked Questions

How to do affiliate marketing in Amazon?

Amazon has an affiliate marketing program to help you monetize traffic through link-building tools that direct customers to recommendations. You may earn from qualifying programs and purchases. To learn more, visit Amazon Associates' page.

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