Last updated on 9 Feb 2023
Want to stand out and attract the best Amazon marketing specialists? Here’s a job description template and guide to help you attract the right candidates with your required skill sets.
We uncover everything you need to know to create the optimal job description to attract the best fit for your company.
Scroll down below to download the sample template, which should only serve as a guide and may be edited according to your company’s needs. We also provide a comprehensive guide on how to craft the best job description below the template.
[Company name] aggregates the best accommodation deals across popular global destinations. We make the best hotels and resorts in 70 countries and 255 cities accessible to every traveler. As part of our mission, we are committed to helping average travelers find the best deals and prices for five-star accommodations.
Why join us?
We are a fast-growing company with flexible hours. We believe in output rather than time-based performances. We do not adhere to a top-down approach, rather we believe in close collaboration across all team members.
Who has trusted us?
From Marriott to Shangrila to Imperial, we’ve partnered with a diverse network of resorts and hotels across the globe.
The Amazon Marketing Specialist will ideate, implement, and analyze the best online marketing strategies through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.
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Amazon marketing’s function is to promote and make sales on the Amazon platform. This is an important component of marketing when a business wants to scale its sales and reach a wider audience.
That said, you must have a clear, comprehensive job description to allure the best candidates that can optimize your campaign strategies and meet your KPIs.
This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team.
Here are a few details you may include in your introduction:
Tip: While you want to excite the candidate with highlights of your company, refrain from painting an unrealistic picture of your company, otherwise, you may attract candidates for the wrong reasons.
Amazon marketing specialists are in charge of the marketing vertical of eCommerce, bringing in leads and conversions through innovative campaigns and paid search.
Thus, your job description summary must communicate not only the above but also what a Amazon marketing specialist is specifically in your company. This portion is where you should include a few concise sentences about the role, and how this role fits into your team.
Clearly communicate why you are in need of someone to fill this role, and manage your candidates’ expectations. Hence, you must know what the role’s main function and purpose are in your company before writing this bit.
You must also include the role’s day-to-day deliverables under the responsibilities section, such as managing digital ad campaigns, optimizing campaign performance to increase profitability, and more. These should be listed down preferably in bullet points.
Both the requirements and skills portion should be straightforward. For the requirements portion, list down the desired experiences, educational attainments, and major skill sets required for the role. Try to be as specific as possible.
You may simply list the technical skills required for the skills portion.
Lastly, make sure it doesn’t seem overwhelming and excessive, otherwise, it may repel candidates. Avoid jargon, abstract words, and unnecessary requirements. This part should provide clarity and understanding.
To entice candidates, it would be best to include the perks and benefits they’ll be receiving when working for you. Just make sure not to oversell your company and to always be truthful with this list.
To sum it up, a job description must be a snapshot of the expectations for the role and what your company is like.
It should also be concise and easy to read. Avoid fluffy language – after all, marketing candidates can usually see past that.
To stand out, draft it with an applicant’s perspective in mind. What would you be looking for in a job description? How would you want the deliverables to be presented?
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