E-Commerce Marketer Job Description

Last updated on 16 Oct 2022

To make things easier for you, we’ve put together a job description template for an e-Commerce Marketer.

Here’s a job description template to help you attract the E-Commerce Marketer you are looking for. Feel free to edit it to best suit your needs. To assess potential candidates, do also check out our hiring guide for E-Commerce Marketing experts, as well as interview questions you might use.

Company Introduction

This is where you make one of the first impressions with prospective hires. In this section, write a short, catchy paragraph about your company. Make sure to provide information about the company culture, company size, key clients, company’s mission, and goals. As well as perks, benefits, office hours, remote working possibilities, and everything else you think makes your company interesting. 

Job Description

As an e-Commerce Marketer, you will spearhead the strategies that make online transactions possible. You will also be responsible for organizing, developing, and executing website marketing plans.  

Roles and Responsibilities

  • Create, update, and regularly monitor the product content on e-Commerce websites/portals.
  • Develop systems, create standards, and implement best practices for new product listings, content creation, maintenance, and distribution.
  • Collaborate with other departments to provide updated content for accounts to be shared across e-Commerce platforms.
  • Extend support in other areas of Social Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
  • Grow expertise in assigned product categories and be responsible for the daily business administration on assigned accounts.
  • Develop and implement best practices for SEO, pricing policies, media assets, inventory, and/or pre-orders.
  • Considerable expertise in using spreadsheets or Excel and web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
  • Ability to multitask and meet deadlines while maintaining strong attention to details.

Requirements

  • Minimum of 3+ years experience in a fast-paced, e-Commerce business.
  • Hands-on experience in managing and maintaining e-Commerce websites/portals.
  • Knowledgeable of the e-Commerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
  • Knowledge of online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
  • Familiarity with web design and a keen eye to detail.
  • Excellent communication and collaboration skills.
  • Analytical and multitasking skills.
  • BSc degree in Marketing or relevant field.

Skills

  • E-commerce
  • Marketing
  • Web Content Writing
  • Web Design
  • Marketing Strategies

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