Digital Marketer Job Description

Looking for the right person to oversee your marketing campaigns across multiple channels? Here’s a job description guide to attract the right Digital Marketer for your business needs.

If you have an exceptional digital marketing strategy to tell your brand story, but no one to lead it, then writing a job description for the role is the first step. 

Scroll down below to view the sample template, which should only serve as a guide and may be edited according to your company’s needs. We also provide a comprehensive description of the role below.

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Digital Marketer Job Description Template

About the Company

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

• Products & services

• Company size

• Company’s mission & goals

• Key clients

• Company culture & work environment 

Digital Marketer Job Description

You will be responsible for creating, implementing, and overseeing our marketing campaigns across all channels. You will lead our marketing teams to spread brand awareness and increase sales through email, social media platforms, content distribution, SEO, and display ads. 

Roles and responsibilities

• Plan and oversee 360 digital marketing campaigns across the following channels: email, website, social media, and external sites. 

• Lead the marketing department during the implementation of our digital campaigns.

• Conduct market research and competitor analysis to optimally drive brand awareness across all marketing channels.

• Allocate and monitor marketing budget and resources. 

• Plan and plot content in various formats (videos, blog articles, press releases, infographics, banner displays, etc.).

• Implement the best marketing sequence for both lead and sales generation.

• Identify and monitor KPIs and metrics to increase the brand’s online presence. 

• Ensure and maintain a good end-to-end customer experience in all channels.

• Brainstorm creative growth strategies.

Skills

• Campaign management

• Project management

• Social media management

• Content management

• Email marketing

• Market research

• Digital Literacy

• Knowledgeable in ad serving tools (Dart & Atlas)

• Basic knowledge of HTML, CSS, and JavaScript

• Data Analysis

• Google Ads, Google Adwords, and Google Analytics

Qualifications

• A Bachelor’s Degree and/or Master’s Degree in marketing, advertising, mass communications, or any related field.

• At least 5+ years of experience in a marketing role.

• Has subject matter expertise in the industry.

• Excellent written and verbal communication skills in English.

• Excellent analytical skills.

• Excellent leadership and teamwork skills.

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What Is Digital Marketing?

Digital marketing is a means of promoting products and brands through online or digital platforms, such as mobile devices, desktops, websites, social media, emails, and multimedia content. 

Why Is Digital Marketing Important?

The world is spending more time online, and consumers can easily be reached through digital means. The digital transformation was even hyper-accelerated after the pandemic. Thus, digital marketing is important so that brands can reach the right target audience with diverse content on multiple digital platforms. 

Here are the main benefits of digital marketing in a snapshot: 

• It’s easier to reach customers outside your local area. 

• You can target the right audience and personalize your content through online data analytics tools. 

• You can create various content types, unlike OOHs. With digital marketing, you can get creative with interactive animations or videos. 

• It’s easier to engage your audience since there are many tools available that enable engagement, from live chat boxes to social media promos to email marketing. 

• Digital marketing is more cost-effective. For instance, investing your efforts in search engine optimization may help you rank higher on search engines like Google without much costs incurred as compared to say, a billboard placement.

That said, hiring the right digital marketing manager is vital in reaching the right customers and eventually scaling your sales.  

What Does a Digital Marketer Do?

A digital marketer acquires customers, builds brand awareness, and promotes products/services across various digital channels. Digital marketers oversee marketing campaigns in each type of strategy. 

Here are the different types of digital marketing: 

• Search engine optimization

• Social media marketing

• Pay-per-click

• Content marketing

• Email marketing

• Mobile marketing

• Marketing analytics

• Affiliate marketing

Therefore, it’s important for your digital marketing candidate to have knowledge in these areas. Being multi-discplinary and holistic is a good characteristic of a digital marketer. 

For more information about the types of digital marketing, visit our Digital Marketer hiring guide. 

What is SEO in Digital Marketing?

One of the most commonly asked questions is what Search Engine Optimization (SEO) is in digital marketing exactly. SEO is one of the most important aspects of digital marketing because it helps websites rank higher on search engines, meaning it’s easier for interested customers to get to their content or products. 

SEO optimizes your website to ultimately gain more visibility on search engines like Google, which ultimately leads to more web traffic. 

It’s definitely a big plus if you’re digital marketer has extensive knowledge and experience in this area. 

Digital Marketer vs. Growth Marketer

Digital marketers are sometimes confused with growth marketers. In fact, some refer to digital marketing as synonymous with growth marketing. 

Although they oversee multichannel strategies, digital marketers are mainly responsible for customer acquisition, lead generation, and brand awareness whereas a growth marketer is responsible for optimizing campaigns and building brand loyalty. 

Hence, candidates with a growth marketing background could be a good fit for the role since they’re used to being a jack of all trades. They are experienced with data-driven strategies, multichannel implementations, and project management.