What Is Digital Marketing?
Digital marketing is a means of promoting products and brands through online or digital platforms, such as mobile devices, desktops, websites, social media, emails, and multimedia content.
Why Is Digital Marketing Important?
The world is spending more time online, and consumers can easily be reached through digital means. The digital transformation was even hyper-accelerated after the pandemic. Thus, digital marketing is important so that brands can reach the right target audience with diverse content on multiple digital platforms.
Here are the main benefits of digital marketing in a snapshot:
It’s easier to reach customers outside your local area.
You can target the right audience and personalize your content through online data analytics tools.
You can create various content types, unlike OOHs. With digital marketing, you can get creative with interactive animations or videos.
It’s easier to engage your audience since there are many tools available that enable engagement, from live chat boxes to social media promos to email marketing.
Digital marketing is more cost-effective. For instance, investing your efforts in search engine optimization may help you rank higher on search engines like Google without much costs incurred as compared to say, a billboard placement.
That said, hiring the right digital marketing manager is vital in reaching the right customers and eventually scaling your sales.
What Does a Digital Marketer Do?
A digital marketer acquires customers, builds brand awareness, and promotes products/services across various digital channels. Digital marketers oversee marketing campaigns in each type of strategy.
Here are the different types of digital marketing:
Search engine optimization
Therefore, it’s important for your digital marketing candidate to have knowledge in these areas. Being multi-discplinary and holistic is a good characteristic of a digital marketer.
For more information about the types of digital marketing, visit our Digital Marketer hiring guide.
What is SEO in Digital Marketing?
One of the most commonly asked questions is what Search Engine Optimization (SEO) is in digital marketing exactly. SEO is one of the most important aspects of digital marketing because it helps websites rank higher on search engines, meaning it’s easier for interested customers to get to their content or products.
SEO optimizes your website to ultimately gain more visibility on search engines like Google, which ultimately leads to more web traffic.
It’s definitely a big plus if you’re digital marketer has extensive knowledge and experience in this area.
Digital Marketer vs. Growth Marketer
Digital marketers are sometimes confused with growth marketers. In fact, some refer to digital marketing as synonymous with growth marketing.
Although they oversee multichannel strategies, digital marketers are mainly responsible for customer acquisition, lead generation, and brand awareness whereas a growth marketer is responsible for optimizing campaigns and building brand loyalty.
Hence, candidates with a growth marketing background could be a good fit for the role since they’re used to being a jack of all trades. They are experienced with data-driven strategies, multichannel implementations, and project management.
