A Growth Marketer Job Description Template to Attract the Right Fit

We uncover everything you need to know to create the optimal job description to attract the best fit for your company. 

Scroll down below to view the sample template, which should only serve as a guide and may be edited according to your company’s needs. We also provide a comprehensive guide on how to craft the best job description below the template. 

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Growth Marketer Sample Job Template

About the Company

[Company name] aggregates the best accommodation deals across popular global destinations. We make the best hotels and resorts in 70 countries and 255 cities accessible to every traveler. As part of our mission, we are committed to helping average travelers find the best deals and prices for five-star accommodations. 

Why join us? 

We are a fast-growing company with flexible hours. We believe in output rather than time-based performances. We do not adhere to a top-down approach, rather we believe in close collaboration among all team members.

Who has trusted us? 

From Marriott to Shangrila to Imperial, we’ve partnered with a diverse network of resorts and hotels across the globe. 

Growth Marketer Job Description 

We need a growth marketer that will go beyond customer acquisition; you must provide a 360 approach to scale conversions, and drive customer engagement and retention. You will fill in opportunity gaps across all funnels and optimize strategies to achieve business goals. 

Roles and Responsibilities

• Optimize and monitor campaign strategies across all marketing channels

• Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels

• Execute high-converting marketing strategies based on data analytics 

• Identify opportunities to scale business, acquire new customers, and drive customer retention

• Identify threats and opportunity gaps to be addressed

• Oversee paid search and social acquisitions 

• Launch or enhance referral marketing programs 

• Coordinate across SEO, digital marketing, social media, design, email marketing, and other marketing teams’ initiatives

Skills

• Data Analytics

• A/B Testing 

• Marketing Campaign Management

• Conversion Rate Optimization 

• Basic User Experience 

• Strategy

• Project Management

Qualifications

• 7+ years of experience in a marketing role

• Bachelor’s degree in marketing or business management 

• Excellent English communication skills

Benefits

• 14 vacation leaves

• Health insurance

• Medical allowance

• Free transportation past 7PM 

• Annual bonuses

• 2 days/week work from home, flexible work hours 

• Competitive salary

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Growth Marketer Job Description Guide

What is growth marketing?

First things first, growth marketing is an important component of marketing, especially for businesses that want to scale fast. It focuses on building trust and a deeper connection with your customers through unique, personalized messaging generated from data insights and experiments. 

That said, you must have a clear, comprehensive job description to allure the best growth marketer candidates that can optimize your campaign strategies and meet your KPIs.

How to write a company introduction

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

• Products & services

• Company size

• Company’s mission & goals

• Key clients

• Company culture & work environment 

Tip: While you want to excite the candidate with highlights of your company, refrain from painting an unrealistic picture of your company, otherwise, you may attract candidates for the wrong reasons.

What is the growth marketer’s job? 

Growth marketers provide a more holistic marketing approach beyond awareness and acquisition by engaging your consumers on a deeper level. 

Thus, your job description summary must communicate not only the above but also what a growth marketer is specifically in your company. This portion is where you should include a few concise sentences about the role, and how this role fits into your team. 

Clearly communicate why you are in need of someone to fill this role, and manage your candidates’ expectations. Hence, you must know what the growth marketer’s main function and purpose is in your company before writing this bit. 

What are the growth marketing manager’s skills and responsibilities? 

You must also include the role’s day-to-day deliverables under the responsibilities section, such as optimizing campaign strategies, conducting A/B tests, executing high-converting marketing strategies, and more. These should be listed down preferably in bullet points.  

Both the requirements and skills portion should be straightforward.  For the requirements portion, list down the desired experiences, educational attainments, and major skill sets required for the role. Try to be as specific as possible. 

For the skills portion, you may simply list down the technical skills required. 

Lastly, make sure it doesn’t seem overwhelming and excessive, otherwise, it may repel candidates. Avoid jargon, abstract words, and unnecessary requirements. This part should provide clarity and understanding.

What are your company’s perks and benefits?  

To entice candidates, it would be best to include the perks and benefits they’ll be receiving when working for you. Just make sure not to oversell your company and to always be truthful with this list. 

Final Word

To sum it up, a job description must be a snapshot of the expectations for the role and what your company is like. 

It should also be concise and easy to read. Avoid fluffy language – after all, marketing candidates can usually see past that. 

To stand out, draft it with an applicant’s perspective in mind. What would you be looking for in a job description? How would you want the deliverables to be presented?