Nicole Gustas is a data-driven digital marketer with over a decade of experience delivering business results across content, social media, SEO, and SEM. She has worked with clients and agencies from various industries, including travel, tourism, sports, health, and wellness. At Tourism Australia, she managed all digital campaigns for leisure marketing in the US, Canada, and Brazil. Her skills include keyword research, web analytics, copywriting, Google AdWords, Google Analytics, and Adobe Photoshop.

Meredith Parmalee is a senior e-commerce digital marketing specialist at Wolverine Worldwide, where she has handled Saucony and Keds brands. She has experience in leading and optimizing campaigns across SEM, paid social, display, and affiliate; creating prospecting and remarketing strategies; managing acquisition marketing programs; developing and executing targeted international email campaigns; as well as designing and implementing reports, dashboards, and presentations. Meredith also worked at Skedaddle and Rue Gilt Groupe.

With over seven years of experience in marketing technology, Iraj Khaliqi specializes in Marketo and Salesforce integration. He previously worked for a cloud security automation company, where he leveraged Salesforce, Marketo, and AppExchange products. At Mimecast, he has designed, implemented, and executed marketing campaigns for its offices in the UK, South Africa, Germany, and Benelux regions. He has also worked as a marketing automation specialist for Oracle Dyn and Scribe Software, producing and improving marketing campaigns and programs using Marketo and Salesforce.

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.