Cindy Le

Provia Laboratories and Store-A-Tooth is medical research lab and stem cell banking company.

• Recruited and collaborated with a contractor to begin development of a new website for Store-A-Tooth using WordPress with a focus on SEO, landing pages, Salesforce/Pardot integrations, and adding the company’s first e-commerce aspect via WooCommerce.
• Established integrations between Facebook, Salesforce, and Pardot using Zapier to automate actions.
• Reported directly to CEO.

Upstart Marketing is a digital marketing consultancy built on performance-based marketing.

• Provided clients with increased brand exposure through driving targeted online traffic to their websites using Facebook and Instagram ads, increasing sales and retention.
• Attained new customers, educated existing customers, and retargeted any lost opportunities with various funnel strategies for clients.
• Implemented successful Amazon advertising campaigns for clients.
• Audited and optimized client websites and email drip campaigns to increase conversions.

RageOn is a one-stop all-over-print shop for T-shirts and more for brands like KISS, Lisa Frank, Black Eyed Peas, Technodrome1 and Larry Carlson to name a few.

• Worked as an independent consultant to provide marketing expertise to the company.
• Researched industries, markets, demographics, trends, sales results, and other data related to the products.
• Analyzed details of competitor offerings, including specifications, market share, pricing, and promotional materials.
• Created detailed reports with research findings and analysis to develop marketing strategies.

• Developed overall brand strategy while overseeing all aspects of digital marketing, including paid advertising, social, email, marketplace, SEM, and mobile.
• Helped increase revenue throughout tenure from approximately $0.4 million to $6 million and grew users from 0 to over 730,000 with CPI’s as low as $0.10.
• Overhauled Facebook campaign structure and introduced new ad types to increase revenue from $67,000 to $1.2 million during tenure, managing and running all accounts for two years.
• Implemented a product feed that enabled a 400% increase in Google Shopping performance.
• Vetted and managed outsourced vendors, including marketing agencies delivering SEM, SEO, affiliate, display ads, and PR services.
• Established RageOn as a seller on Amazon and implemented successful advertising campaigns.

• Led day-to-day marketing and overall business operations in close collaboration with the CEO.
• Improved systems and processes, including operations, staff training, and marketing strategy and branding.
• Recruited, managed, and led multi-disciplinary teams - securing lower employee turnover with high levels of engagement by creating a fun, all-inclusive, high-energy work environment.

• Led the execution of customer orders and coordinated purchase orders with international manufacturers.
• Verified customer orders are properly received, processed and delivered, managed the fulfillment staff and at the same time, liaised with delivery partners.
• Managed inventory and customer order control.

• Associated with Dean's Fellows in Social Impact and was a member of BUST Snowboarding Team.