Kathryn Collins is a senior marketing operations leader with nearly a decade of experience managing global marketing automation, CRM, and analytics programs across technology, consulting, and consumer sectors. At Expedia Group, she has spent the last five years overseeing Marketo and Salesforce operations, driving data hygiene, transformation, and enhancement projects, while building analytics dashboards to optimize campaign performance and improve conversion benchmarks. Her consulting background at Squiz and CACI showcases her expertise in Marketo implementations, lifecycle strategy, lead generation, and ROI-focused automation solutions, where she delivered measurable revenue impact and grew marketing contribution by over 3,500%. Kathryn is also skilled in stakeholder management, process standardization, and training, having enabled marketing teams through workshops, documentation, and scalable program design.

Anna Bykova is a creative social media and digital marketing expert with a background in fashion design. She has over six years of experience in business planning, branding, designing, and executing successful marketing strategies across various platforms. Her skills include Facebook Ads, Google Ads, social media management, email marketing, PPC, content writing, SEO, SEM, lead generation, influencer negotiation, and performance analytics. Anna is fluent in Adobe, Office, and other software/apps essential for digital marketing.

Wayne Burden is a digital marketing consultant with over 12 years of experience delivering robust systems, tools, and plans to boost business performance for diverse organizations globally, having worked with clients across luxury, travel, health, nutrition, and property management sectors. He has expertise in raising brand impact and performance via innovative digital marketing, encompassing strategy planning, website development, SEO, channel optimization, consumer profiling, creative campaigns, web analytics, strategic partnerships, CRM, stakeholder relations, and email promotions. His past clients include Marks & Spencer’s, Savills, Weight Watchers, Quintessentially, Flash Pack Travel, SThree Group, Cornerstone on Demand, and Frame, among others.