Dawn DiLorenzo is a lead generation strategist with over 14 years of experience in higher education, software, real estate and financial services industries. With her expertise in developing complex demand and lead generation campaigns, she has successfully increased leads for various companies including DocStar, Valogix LLC, and Blasch Precision Ceramics. She has also worked with various clients on website revamping with various SEO techniques across all web assets to improve visitor conversion rates and search engine results placement. Dawn also loves helping businesses and its people through email, content and SEO strategies that drive prospects to become leads.

Kristine Kieswer is a senior writer and content strategist with 20 years of experience specializing in employer branding and employee engagement, franchise marketing, lead generation, health and wellness, internal communications, copywriting, editing, and speech writing. At Capital One, she created consumer finance content on topics, from implementing a simple budget to saving for college. As an award-winning copywriter, she has written digital campaigns, direct mail, case studies, and video copy for brands such as Johnson & Johnson, NYU, North Shore-LIJ, Memorial Sloan-Kettering, Uniqlo, KPMG, Comcast, Toys R Us, Vanguard, and Dish Network, among many others. In 2002, she published the book Healthy Eating for Life for Women.