Kristine Kieswer
Content Strategist

Kristine Kieswer

Published author, award-winning copywriter & content strategist.
Work with Kristine Work with a Content Strategist

About

Kristine Kieswer is a senior writer and content strategist with 20 years of experience specializing in employer branding and employee engagement, franchise marketing, lead generation, health and wellness, internal communications, copywriting, editing, and speech writing. At Capital One, she created consumer finance content on topics, from implementing a simple budget to saving for college. As an award-winning copywriter, she has written digital campaigns, direct mail, case studies, and video copy for brands such as Johnson & Johnson, NYU, North Shore-LIJ, Memorial Sloan-Kettering, Uniqlo, KPMG, Comcast, Toys R Us, Vanguard, and Dish Network, among many others. In 2002, she published the book Healthy Eating for Life for Women.

Employment

4 roles
Jan 2000 - Jan 2020 20 years
Writer
Independent
  • Helped companies, non-profits, and people tell their stories with clarity and impact, boosting revenue, donor contributions, and volunteerism.
  • Specialized in employer branding and employee engagement, franchise marketing, lead generation, health and wellness, internal communications, copywriting, editing, and speech writing.
Jul 2016 - Jan 2019 2 years 6 months
Senior Content Editor
Capital One
  • Helped bring Capital One’s culture, brand, and products to life for internal and external audiences.
  • Worked with agile teams companywide, creating content that empowers customers to save, spend, and invest with confidence.
Apr 2013 - Apr 2016 3 years
Content Director
St. Jacques Agency

St. Jacques is an integrated marketing, media, technology, and engagement company.

  • Developed full-spectrum marketing solutions for global franchises, conveying competitive differentiation.
  • Deeply involved in brand development, from initial research to ongoing fine-tuning, reaching qualified leads most likely to become successful owners.
  • Clients: Elements Massage, Supercuts, Title Boxing Club, Century 21, Weichert, Caron Treatment Centers, ServiceMaster, Coldwell Banker Commercial, Sky Zone, and more.
Jun 2012 - May 2013 11 months
Senior Copywriter
Hodes

Hodes, now Symphony Talent, is a recruitment marketing agency helps unleash the full power an employer brand through creative recruitment services.

  • Helped companies engage top talent by developing interactive career websites, employee referral programs, employer brands, and on-boarding programs, including research, digital campaigns, direct mail, case studies, and videos.
  • Clients: Johnson & Johnson, NYU, North Shore-LIJ, Memorial Sloan-Kettering, Uniqlo, KPMG, Comcast, Toys R Us, Success Academy Charter Schools, Vanguard, Dish Network, PNC, Genworth, MeadWestvaco, Blue Cross, NYPD, Honeywell, FBI, IBM, and more.

Portfolio

5 items