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Audrey Ng

Branded Content Expert
Former branded content writer at SPH.
Audrey Ng is a lifestyle and casual finance writer with experience writing personal finance and financial lifestyle content. Her work has been published on personal finance sites like MoneySmart and DollarAndSense. Formerly a branded content writer at SPH, she produced content for clients in various verticals such as general lifestyle, business, travel, health, and education which were also published in The Straits Times and The Business Times. Audrey also wrote editorial features, advertorials, media releases, event briefs, speeches, and EDMs.

Kareyst Lin

Branded Content Expert
Tech In Asia, National University of Singapore, & CIO Asia.
Kareyst Lin is a content creator and writer with experience producing thought leadership articles, newsletters, annual report copy, news and interview features, case studies, social media and branded content. She writes on topics such as B2B tech, government tech, artificial intelligence, Internet of Things, smart cities, as well as music and arts. Her clients include Tech In Asia, National University of Singapore (Institute of Systems Science), Government Technology Agency of Singapore, MIS Asia, and CIO Asia. Kareyst also has provided translation/transcriptions services (Chinese-English) with STB, National Archives, Singapore Court, EDB, and CSC. She is skilled in video editing and photography.

Alison Tan

Branded Content Expert
Former head of content at The Smart Local.
Alison Tan is a digital content specialist focusing on video and photo content. In her previous role at The Smart Local as the head of content (YouTube/video), she managed a team to develop and execute ideas for organic and branded content for TSL’s YouTube channel. She also worked on projects for brands such as Singtel, M1, Sony, DBS, Singapore Tourism Board, Health Promotion Board, AirAsia, Cebu Pacific, Klook, and more. Alison is highly proficient in tools like Adobe Premiere Pro, After Effects, Photoshop, Lightroom, Audition, and Procreate.

Danial Heng

Branded Content Expert
Experienced in video production, business development & marketing.
Danial Heng specializes in video production, business development, and marketing with experience in creating commercials, feature films, corporate videos, branded content, and music videos. Working as a business development director for a creative agency in Singapore, he has managed multiple accounts, including global brands like Netflix, Honda, Gucci, MasterCard, HP, 7-Eleven, Hitachi, and DBS. His experience also includes developing sales and marketing initiatives for an events company under Singapore Press Holdings.

HuiQi Yow

Branded Content Expert
Contributing editor, branded content at The Economist.
HuiQi Yow is a copywriter, copyeditor, and writer with experience contributing content to businesses and publishing companies like Global Edge, Tech in Asia, The Economist, and Yellow Pages. She has written tech articles, e-newsletters, event summaries, advertorials, and other marketing materials. As a former editorial assistant at The Economist, she provided editorial support to editors in the generation of thought leadership content in terms of the ideation process, theme checks, desk research, and writing short- and long-form pieces. HuiQi also has worked as a research assistant at Business Times, SPH.
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