Audrey Ng
Content Writer

Audrey Ng

Former branded content writer at SPH.

About

Audrey Ng is a lifestyle and casual finance writer with experience writing personal finance and financial lifestyle content. Her work has been published on personal finance sites like MoneySmart and DollarAndSense. Formerly a branded content writer at SPH, she produced content for clients in various verticals such as general lifestyle, business, travel, health, and education which were also published in The Straits Times and The Business Times. Audrey also wrote editorial features, advertorials, media releases, event briefs, speeches, and EDMs.

Employment

6 roles
Jun 2020 - Present 5 years 11 months
Lifestyle & Casual Lifestyle Writer
Independent
  • Wrote personal finance and financial lifestyle content.
  • Published on personal finance sites like MoneySmart and DollarAndSense. 
Dec 2018 - Present 7 years 5 months
Content Writer
Independent
  • Strategized and produced branded editorial content across various digital and print platforms such as The Straits Times and The Business Times.
  • Produced content for various clients across different sectors such as business, career, government, education, health and wellness, travel, and food.
  • Wrote media releases, event briefs, speeches, key messages, EDMs, editorial features, and advertorials.
Feb 2019 - Aug 2019 6 months
Communications Advisor
Department of Premier & Cabinet, Victorian State Government, Australia
  • Wrote detailed event briefs, speeches, key messages for the Minister for Multicultural Affairs, Premier and various Victorian MPs in the Department of Multicultural Affairs in Melbourne, Victoria.
  • Liaised with various cultural and community groups for event information.
Oct 2018 - Nov 2018 1 month
Asia Correspondent
Northstar Travel Media

Northstar Travel Group is a B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and incentives, and travel technology.

  • Wrote for two travel trade titles such as Travel Weekly Asia and Meetings and Conventions Asia, which included a variety of stories for print and digital and helped to close the magazines.
  • Performed on-ground reporting duties at the largest travel trade show in Asia, ITB Asia.


(short-term maternity cover)

Oct 2014 - Jul 2018 3 years 9 months
Assistant Manager, Branded Content Strategy
Singapore Press Holdings
  • Produced branded editorial content for different clients in government, corporate, commercial, healthcare, education, F&B, and travel.
  • Wrote for Singapore's main news media outlets such as The Straits Times, The Business Times, and The New Paper.
  • Created engaging headlines for articles posted on Facebook.
  • Managed multiple projects with internal and external stakeholders, including newsmakers, sales and management colleagues, and interns.
  • Wrote investigative feature in Indonesia to uncover environmental practices of pulp and paper company.
  • Solely produced 6-page feature including editorial and photography on The Lion King musical's debut Asia tour in Manila.
Jun 2012 - May 2013 11 months
Marketing & Communications Associate
National Library Board, Singapore
  • Managed ATL marketing of NLB's services and programs; content production and management for websites and EDM campaigns.
  • Worked as part of launch team for integrated national information literacy campaign utilizing digital and outdoor media.

Education

Aug 2006 - May 2010 3 years 9 months
Bachelor of Social Science, Communications & New Media
National University of Singapore

Portfolio

40 items